What is the Best & Worst Time To Post on Instagram in 2021

Gone are the days when Instagram used to show posts in chronological order. As the

algorithm has been changed to the most relevant content appearing on your feed (also

considering the freshness of posts), it is now more important that you select the right and

the best time to post on Instagram. This will make sure that your audience engages with

your content.

Instagram is one of the top three social media platforms, and the users are only going to

increase in the coming years. And when you want to get more engagement on such a

platform, you need to know about the behavior of your audience.

The better you learn about your audience, the better you will able to create relatable

content that drives engagement.

We have observed the engagement levels that different industries receive during different

days of the week and noted the timings when their posts got the highest likes, comments

and shares.

Let’s have a brief look!

1. Best time to post on Instagram for technology industry

Best days: Monday, Tuesday, Wednesday, Friday

Best time: 7 AM to 10 AM

Worst days: Saturday and Sunday, especially afternoons

2. Best time to post on Instagram for education sector

Best days: Friday, Saturday

Best time: 9 AM to 8 PM

Worst days: Sunday and Monday, especially mornings

3. Best time to post on Instagram for media industry

Best days: Wednesday, Thursday, Friday

Best time: 8 AM to 4 PM

Worst days: Saturday and Sunday, especially in mornings and nights

4. Best time to post on Instagram for healthcare industry

Best days: Tuesday, Thursday

Best time: 7 AM to 7 PM

Worst days: Friday, Saturday and Sunday

5. Best time to post on Instagram for finance sector

Best days: Wednesday, Friday

Best time: 10 AM to 4 PM

Worst days: Saturday, Sunday, Monday

6. Best time to post on Instagram for non-profit sector

Best days: Monday, Tuesday, Wednesday

Best time: 9 AM to 8 PM

Worst days: Saturday, Sunday, especially in midnights and evenings

7. Best time to post on Instagram for consumer goods

Best days: Monday to Friday

Best time: 9 AM to 5 PM

Worst days: Sundays

8. Best time to post on Instagram for non-retail e-commerce

Best days: Monday to Friday

Best time: 4 PM to 9 PM

Worst days: Saturdays

The Best Time to Post on Instagram by Day:

● Best time to post on Instagram on Monday: 6 am, 10 am, and 10 pm EST

● Best time to post on Instagram on Tuesday: 2 am, 4 am, and 9 am EST

● Best time to post on Instagram on Wednesday: 7 am, 8 am and 11 pm EST

● Best time to post on Instagram on Thursday: 9 am, 12 pm, and 7 pm EST

● Best time to post on Instagram on Friday: 5 am, 1 pm, and 3 pm EST

● Best time to post on Instagram on Saturday: 11 am, 7 pm, and 8 pm EST

● Best time to post on Instagram on Sunday: 7 am, 8 am, and 4 pm EST

Till now, you might be reasoning that the best times to post on Instagram is during

weekends. But, from the above data, it is quite clear that weekdays are best when it comes

to posting as a brand. The reason behind it is that people are normally scrolling through

entertaining content on weekends or upload their own posts.

Look at the studies on:

● Best Time to post on Facebook

● Best time to post on TikTok

● Best time to post on Twitter

● Best time to post on LinkedIn

● Worst Time To Post on Instagram

Best practices to play with the posting timings

1. Know your audience

Dig into your Instagram analytics, and you will find all the gold there. The location of

your audience, age group, gender, and other interests. Also, have a look at the

timezone of your target group. Use all the data along with the above info to get the

best results.

2. Experiment and measure

Carry out split testing methods and experiment with the posting timings. Maintain a

spreadsheet that contains all the information including the post, date and time of

uploading, and the like and comments received.

3. Tailor your content

What does your audience like to see on their feed? What are the kind of posts with

which they interact the most? Is your content providing them any value? Keeping all

the things in mind, customize your content in a way that pleases your audience.

4. Schedule your Instagram posts

As a brand, it is better that you craft your whole month’s content in advance and then

schedule them to go on your feed at appropriate timings. Using a social media scheduler

tool like RecurPost, you will be able to make sure that you post the right content at the right

time.

While using RecurPost, you can download white-label reports that consist of your analytics.

White-label reports are one of the best ways to professionally brand your business.

With just one click, you can add your company’s logo to your reports and download them. If

you are managing the social accounts of multiple clients, you can add their logos to their

respective reports.

You can choose how frequently you want your reports according to your or your client’s

preference. It can either be daily, weekly, or monthly. All these features make RecurPost the

best HootSuite alternative.

Along with scheduling posts on Instagram for best time sharing, you can also use RecurPost’s

Facebook post scheduler, LinkedIn post scheduler, tweet scheduler, and Google My Business

post scheduler.

To sum up,

Knowing the best time to post serves as a base for gaining success on Instagram’s platform.

By properly maintaining a balance of the above industry-wise data, your audience insights,

and using a social media scheduling tool; you will be able to gain immense levels of

interactions and increased followers on your Instagram account.

Sign up for RecurPost’s 14-day free trial and post your content for the best time to gain moreengagement on your content.To try out all amazing features (and many others) offered by

RecurPost.

It lets you automatic facebook posting, schedule Instagram posts, schedule tweets, schedule

LinkedIn posts, and schedule google my business posts. Click here to learn more.

Visit To Know More: https://recurpost.com/blog/best-and-worst-time-to-post-on-instagram-2021/

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