WhatistheBusinessModelofyourAPI?

MatthiasBiehlwww.api-university.com

@mattbiehl

API

3

APIConsumer

ViewofAPIConsumer

5

eMail-API

Payment-API

Voice-APIMaps-API

Location-API

ViewofAPIConsumer

7

APIProvider

ViewoftheAPIProvider

9

ConsumerandProviderintheAPIValueChain

ValueChain

APIProvider

API

APIConsumer=App

DeveloperApp

EndUser

BusinessAsset

11

ChallengesforAPIProviders

3ChallengesforBusinesswithAPI

HowcanImakemyAPIeasytouse?

HowcanImakemoneywithmyAPI?

AmIbuildinganAPIthatdevelopersneed?

3ChallengesforBusinesswithAPI

• Challenge1:IdentifyAPIs thatDevelopersneed

• Challenge2:FindaBusinessModel forAPIs

• Challenge3:BuildAPIs thatPeopleWant toUse

MethodsandToolstosupportusinall3Challenges

14

Challenge1

IdentifyAPIsthatPeopleNeed

Challenge1- IdentifyingAPIsthatPeopleNeed

How?DesignThinking

16

Challenge2

MakeMoneywithAPIs

Challenge2:MakingMoneywithAPIs

BusinessDriversforAPIs

• Revenue• Reach• Innovation• Growth• Compliance• Insight

CRM SystemTelco Infrastr.Billing Infrastr.

OperationsMaintenanceExtensionsBilling Phone Service

+Mobile Data

Subscription Extention Offers+ Phone Upgrade

Private Customers

Business Customers

Network Infrastructure

Freq. LicensesLeasingInfrastructureStaff

UsageFlatrate

Retail Partner

Telco Business

18

CRM SystemTelco Infrastr.Billing Infrastr.

Freq. LicensesLeasingInfrastructureStaff

UsageFlatrate

API Business

Payment API

HTTP

API PortalSoftware DevelopmentSoftware

Companies

Software Infrastructure

Online Shops

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BusinessModelsintheAPIValueChain

20

APIAPI

BusinessModelofAPIConsumer

BusinessModelofAPIProvider

ValueChain

21

Challenge3

BuildAPIsthatPeopleWanttoUse

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Challenge3:BuildingAPIsthatPeopleWanttoUse

• Focus:DeveloperExperience,ExperienceoftheAPIConsumer• Tools:

• APIDeveloperPortal• APIArchitecture• APIDescriptionLanguages• RESTfulAPIDesign

• LotsofResourcesthatcanhelpyou• E.g.atwww.api-university.com/books

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Summary

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3ChallengesforBusinesswithAPI

• Challenge1:IdentifyAPIs thatDevelopersneed

• Challenge2:FindaBusinessModel forAPIs

• Challenge3:BuildAPIs thatPeopleWant toUse RESTDeveloperPortal

ThankYouMatthiasBiehl

www.api-university.com@mattbiehl