what is the coast
TRANSCRIPT
YOU CAN ONLY REACH THE NEARLY 32,000 DAILY LISTENERS/FANS WITH
THE COAST!
WHAT IS WIRX?WHERE IS WIRX?
WHO LISTENS TO WIRX?WHY WIRX?
HOW CAN YOUR BUSINESS ENGAGE THEM AND BECOME YOUR BEST CUSTOMERS?
• What is The Coast?• Who listens to The
Coast?• Why The Coast?• Where is The Coast?• How can your
business engage them and become your best customers?
MUSIC DISCOVERYFUN CARES
ENGAGINGA live and local Hot Adult
Contemporary music station devoted to Michigan’s Great Southwest.
Listeners love the fun music from staple artists of today and those from
the last 2 decades such as Bruno Mars, Katy Perry, Pink, and Maroon 5. They listen at work, and with their families! The Coast reaches a variety of people who not only tune in but connect with
us socially and digitally as well…
Facebook Page: Almost 8,000 fans
Website Views: 30,000/mo
WHAT IS THE COAST?
Facebook Ads Avg. Reach
WHY TALK TO THE COAST LISTENERS
OCCUPATIONS
OWN VS RENT
HOUSEHOLD INCOME
EDUCATION
020406080
100$35k-$74k
$75-$15077%
23%
OWN: 71%RENT: 29%
INTERESTS
SPENDING POWERPARENTAL STATUS
1 News 6 Games2 Movie 7 Photos3 Music 8 Family4 Politics 9 TV5 Cooking 10 Home Decor
Civic Science Poll Civic Science Poll
Civic Science Poll
Google Analytics
Civic Science Poll
Civic Science Poll
• Owner• Manager• Clerical• Trade• Skilled Sales• Technician• Stay at home
parentEBusiness Report
WHO LISTENS TO THE COAST?
Keri, 38 yrs old from BarodaMarried with 4 kids in a home they own. Works as an Admissions Assistant while husband works at a nuclear plant. For fun they like to go apple picking, watch sports, go out with friends, and hang out on the beach.
Tamra & family, 43 yrs old from BridgmanOwns and operates her own Daycare for over 20 years. Married with 2 kids and 2 dogs. The whole family loves listening to The Coast! They enjoy singing and playing music, crafting, traveling, and shopping together! Amanda , 23 yrs old from St. JosephJust bought a house with long term boyfriend. Works for the city and occasionally picks up waitressing shifts. Loves grabbing drinks with the girls, working out, and heading to all the fun Coast events & promotions!
WHY THEY TUNE INTO THE COAST?
Today’s BEST Mix!
Taylor Swift
Adele
One Republic
Coldplay
Katy Perry Pink
Source: Nielsen Comparable Metrics Report Q3 2015. Based on Adults 18+
WHY THE COAST? Effective and affordable Radio allows people to multi-task while listening Unlike other traditional media, radio is still
considered relevant to the lives of consumers with its easy access, local programming, and reliable up to the minute information
Listeners feel an emotional connection to their favorite radio station and enjoy the engaging personal touch of local on-air talent who are often perceived as “friends”
Our marketing staff offers a systematic way to get measurable marketing results by developing custom branding campaigns
THE COAST BRINGS IN THE MOST FUN!
St Joseph
ParadeProm Giveaway
Ladies Night
OutScooter
Summer
Giveaway
Smooth Jazz at Sunset
Engaging client remotes
Coast Talent Show
Bringing large
events to the
community
Wedding World Kids Christmas
Carnival
COAST CARES FOR OUR COMMUNITY
Softball game for Gateway Services
Flush out CancerFundraiser
Relay For Life
Annual Golf Outing for Breast Cancer Research
Local farm girl turned pop princess. Voted most likely to be caught singing and dancing along in the studio and at stop lights. Sucker for celeb gossip, animals, and kids. Proudly involved with local non-profits & organizations focused on helping the community. Lover of the 3 B's: baseball, bon fires, and bad reality tv!
A lifelong resident of southwest Michigan and mother of two boys who is passionate about all things music. She loves any chance to get involved in community events and help where needed. Any given weekend she can be found at Lake Michigan or spoiling her dog Gracie.
Meagan Francis is a mom of five kids, parenting author, and the host of several podcasts, including The Mom Hour. When she's not driving carpool and making lunches, she enjoys performing in local theater, reading, and looking for quiet places where no small people can find her.
Raised in Southwest Michigan, and loves having the opportunity to be a part of the radio station he used to listen to as a teenager! Zack is actively involved in United Way of Southwest Michigan, and Cornerstone Alliance & Chamber. In addition to his duties on the Coast, he is also the Program Director of our sister station ROCK 107 WIRX, and responsible for Town Crier Wire and MoodyontheMarket.com. When he’s not stuck in his computer, he love playing Today's Best Mix for you every afternoon from 1-5pm!
Jonny was born and raised in SW Michigan. He loves to discover new places to hang out and new music! He has an unhealthy addiction to flannel shirts. He enjoys volunteering wherever he can. When Jonny isn’t working, he loves singing for community groups like the Dogwood Chorale and the Southwest Michigan Symphony Chorus. Making people laugh or inspiring someone to do something great is the best part of his day.
Steph 5-10p
Zack East 1-5p
Sarah Matthews 10a-1p
The Coast is independent and locally owned and broadcasts out of St Joseph-Benton Harbor. The Coast has a 6,000
watt signal that extends in the following areas….
• Berrien County • Cass County• Van Buren County
WHERE IS THE COAST?
OUR ADVERTISING WORKS
RADIO IS LESS EXPENSIVE THAN MOST OTHER TRADITIONAL MEDIA, ALLOWING ADVERTISERS TO EFFECTIVELY MAXIMIZE TARGETED REACH WITH
RESULTS DRIVEN FREQUENCY!
"Our rep came in and talked to us, and was very knowledgeable about what stations and what programs would best suit our business. We went with it, and have
been very pleased with the results. I think it's helped the business grow, and it's definitely the best return on the investment that we've spent on advertising. I would tell
someone that's considering going into radio for their advertising to absolutely do it."
"We started cleaning the stations, and we heard all the commercials, and we thought that would be a great fit for us too, so we
ended up doing commercials. Immediately, our profit went up. We were booked like crazy. Some of our concerns were the cost,
but the benefits way outweigh the cost. If you're considering advertising with a radio station, definitely do
it. You can't go wrong."
"We have found, with Mid-West Family Broadcasting, that we not only get return
on investment, but we recognize the power of the
radio microphone. It's been a great experience. The staff is
always with us, they're always there to remind us of our deadlines. They've been
very helpful in our messaging, and to tell us if we're going down a wrong
road, to give us advice, and that's key to a great
partnership."
Terrie & Maggie-Tan Unique Spa
TammyCall The Mrs. Cleaning Service
Steve Van WagonerCelebration Cinema
WHAT’S YOUR STORY…
Looking for fresh, new ideas. Maybe you’ve never
advertised on the radio before. We make it easy!
We design a radio campaign that’s clever and creative with messages that
help tell YOUR story. ___________________________________________
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