What?

How?

Who? Where?

When?

SCOPE of Marketing

What is marketing?

◑ Meeting needs profitably..

One party achieving desired response from the other

What is Marketed?

GOODS

SERVICES

EVENTS

EXPERIENCES

ORGANISATIONS

INFORMATION

PEOPLE..

PLACES

PROPERTIES

IDEASIDEAS

WHO MARKETS?

PROSPECTSMARKETERS

Seek Response

Structure of Flows in a Modern Exchange Economy

Consumer Markets

Business Markets

Global Markets

Non profit and Government Markets

KEY CUSTOMER MARKETS

1.http://www.amarketingexpert.com/best-web-book-marketing-tips-week-august-18-2014/2. http://www.dreamstime.com/royalty-free-stock-image-business-deal-graph-image2038363.http://www.telegraph.co.uk/news/health/news/10856350/Family-doctor-service-in-crisis-head-of-Royal-College.html 4.http://etsn.fm/boys-basketball-games-to-watch-tyler-lee-looks-to-hold-steady-in-12-5a/5.http://www.speedcoverage.com/places-to-visit-in-india-best-tourist-destination-in-india-famous-tourist-attractions-in-india/6.http://www.abdpbt.com/personalfinance/2009/10/30/lady-gagas-poker-face/7.http://www.adweek.com/news/advertising-branding/marketers-and-agencies-split-2012-prospects-137385

REFERENCES

Created by: Deepthi Meduri, BITS Pilani, Hyderabad

during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com