What is their mission?

A mission statement states the purpose of a an organization or group. The mission statement guides the actions of the group, spells out its overall goal, provides a sense of direction, and helps guide decision-making. It provides the framework with which the group's overall plans are created.

What is a MISSION STATEMENT?

Nike

To bring inspiration and innovation to every athlete* in the world. *"If you have a body, you are an athlete."

Microsoft

“Create experiences that combine the magic of software

with the power of Internet services across a world of

devices.”

“To utilize the assets of the Washington Redskins and its

corporate and community partners to make a positive and

measurable impact on youth development in the greater

Washington, D.C. region in the areas of education, community

outreach, and health and wellness.”

“The Adidas Group strives to be the global leader in the

sporting goods industry with sports brands built on a passion for sports and a

sporting lifestyle.”

ADIDAS

“Our mission is to be the world's premier consumer

products company focused on convenient foods and

beverages…we strive for honesty, fairness and

integrity.”

Pepsi

Coke

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

•To refresh the world...•To inspire moments of optimism and happiness...•To create value and make a difference

Under Armour

Under Armour's mission is to make all athletes better through passion, science, and the relentless pursuit of innovation.

“to inspire and nurture the human spirit – one person,

one cup and one neighborhood at a time..”

Starbucks

What is OUR mission?