what is twitter and how can you use it?
DESCRIPTION
A presentation on how to use Twitter presented to the Dame Kelly Holmes Legacy Trust national conference in March 2011.TRANSCRIPT
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
What is Twitterand how can you use it?
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• Steve Hubball, Data Analyst
• Andy Gaukrodger, Content, Search and Social Specialist
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Who do we work for?
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
What is Twitter?
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
The numbers
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• What is Twitter for?
• What can you do with Twitter?
• What should you say?
• What shouldn’t you say?
• What else can it do?
How is it used?
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• Build your brand• Drive people to your website• Drive people to other branded properties – blog, YouTube, Flickr etc• Grow your audience• Give something to your audience• Test the opinion of your audience
Why should brands Tweet?
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
The anatomy of a Tweet
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• < 140 characters
• # hashtags
• Links
• Attachments
The anatomy of a Tweet
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Using your real name and face adds trust to your profile
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Profile
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Don’t worry about getting it wrong – learn by doing
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Don’t worry about getting it wrong
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
It’s not about what you’re doing, it’s about what you’re interested in
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
It’s whatever you’re interested in
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Tweet, listen, engage – repeat...
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Tweet, listen, engage
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Tweet, listen, engage
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
It’s called social networking, so have a conversation
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Have a conversation
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Have a conversation
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Regularity is the stuff of good Tweeters
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Regularity
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Pay it forward: Retweet, don’t steal
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Retweets
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Retweets will get you followers, quality content will keep those followers
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Quality content
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Namedrop!
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Namedrop!
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Namedrop! #FF - Follow Friday
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Twitter is not an island, it’s for building your brand, driving traffic, etc.
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Twitter is not an island
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• Go to www.twitter.com• Sign up• User name• Settings• Profile• Find some people to follow• Tweet from www.twitter.com or a “client”
How do I start?
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• @replies
• DMs
• Lists
• HootSuite
Advanced Tweeting
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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Get Tweeting!