what is ux really? how do we create delightful experiences?

OKTOBER 2016

ROBIN KLEIN SCHIPHORST (.NL)

WHAT IS UX?

R O B I N K L E I N S C H I P H O R S T. N L U X & P R O D U C T D E S I G N E R T W I T T E R @ U S E R M O M E N T S

UX

OKTOBER 2016


WHAT IS UX?

W H Y U X & W H AT I S I T R E A L LY ?

WHY HOW WHAT 2016

2

OKTOBER 2016


WHAT IS UX?

3

F LY I N G O R F LY I N G ?

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

4

B U R G E R O R B U R G E R ?

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

– R O B I N K L E I N S C H I P H O R S T

“User experience design is creating a delightful journey from a to b, by knowing c.”

5

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

6

T H E B E S T H A I R D R E S S E R S

WHY HOW WHAT

Image from LookatMe.no a hair & beauty salon in Oslo, Norway

http://LookatMe.no

OKTOBER 2016


WHAT IS UX?

7

T H E B E S T R E S TA U R A N T S

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

W E L L . . H O W D O W E G E T T H E R E ?

8

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

– B R U C E L E E

“Use only that which works, and take it from any place

you can find it.”

9

WHY HOW WHAT OKTOBER 2016WHAT IS UX?


OKTOBER 2016


WHAT IS UX?

10

WHY HOW WHAT

D E S I G N S P R I N T S

OKTOBER 2016


WHAT IS UX?

U N D E R S TA N D# 1

11

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

12

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

13

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

14

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

15

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

16

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

NEEDS & MOTIVATION

17

BEHAVIOUR

COMPANY &PRODUCTS

COMPETITORS

OTHER MARKETS

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

D E C O N S T R U C T# 2

18

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

F I N D R E L AT I O N S A N D G R O U P T H E M

19

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

W H AT W I L L C R E AT E A M B A S S A D O R S

20

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

21

WHY HOW WHAT

K A N O M O D E L

OKTOBER 2016


WHAT IS UX?

22

WHY

HOW

WHAT

MARKET

The Golden Model - By Simon Sinek

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

23

C U S T O M E R J O U R N E Y M A P

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

S I M P L I F Y# 3

24

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

25

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

W H AT I S A G O O D M V P ?

26

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

U S E R J O U R N E Y M A P P I N G

R E S U LTE X P E C TAT I O N

27

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

T E S T# 4

28

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

5 P E O P L E = 8 0 % P R O B L E M S

29

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

S TAY F L E X I B L E

30

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

Q U E S T I O N E V E R Y T H I N G , D O T H E O P P O S I T E

31

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?

D E F I N E Y O U R P R I N C I P L E S

32

WHY HOW WHAT

OKTOBER 2016


WHAT IS UX?WHY HOW WHAT

W O R K I N G

• Done is better then perfect

• Make educated decisions

• Be a person of action, work lean

• Together

33

OKTOBER 2016



U X

• WHY: Know the core purpose

• HOW: Be a head

• WHAT: Wow the user

34

OKTOBER 2016



F E E D B A C K

• Be aligned on the context and goal

• Remove "I" from your sentences

• Formulate it as questions

35

OKTOBER 2016



T E S T I N G

• Always have a baseline and a save guard metric

• Track the right metrics and target audience

• Data is there to guide you, trust your instinct

• Listen between the lines

36

OKTOBER 2016



– H E N R Y F O R D

“If I had asked people what they wanted, they would have said faster horses.”

37

OKTOBER 2016


WHAT IS UX?

A N Y Q U E S T I O N S ?

Thanks for your time!

38

WHY HOW WHAT

Big thanks to unsplash.com for providing most of the images used in the presentation.

E N J O Y E D I T ? A N D L O O K I N G F O R A S P E A K E R ? S AY H I @ H T T P : / / W W W. R O B I N K L E I N S C H I P H O R S T. N L

http://unsplash.com

http://www.robinkleinschiphorst.nl

what is ux really? how do we create delightful experiences?

Design