UX Strategy & PlanningTOPIC OVERVIEW

What is it?

A planned approach to user experience design

A blueprint for improving the customers’ experience across different platforms and channels

A way of thinking that aligns business strategy with customers’ exact needs

A UX strategy is a clear blueprint for delivering the kind of delightful, measurable and focused digital experience your customers deserve, consistently across multiple devices, platforms and channels

Why is it important?

The major benefit of a UX strategy is that it forces you to gain a deeper understanding of actual customers and focus your design efforts and decisions on meeting their needs, while cutting out unnecessary distractions.Simply put, it gives you a competitive edge.

Gain a deeper understanding of customers

Direct the activities of employees and decision-making of managers

Provide clear direction for designers and developers

Clearly articulates the standard of UX that is expected across all digital platforms

What is involved?

We believe UX strategy is about merging purpose (business goals), intent (customers’ intentions) and emotions in order to drive the desired outcomes.

Start by getting a deep understanding of the business strategy

Get a clear picture of current customer experience

Brainstorm possible choices for improving experience

Get rapid feedback on new ideas

Address the role of each design element viz-a-vis business goals

Methods and deliverables?

The UX strategy and planning process involves different methods and deliverables which are essential to the user experience design process.

Customer/user research

Competitive analysis Brainstorming

sessions Wireframes &

prototypes Concept models The design itself Success metrics

Who is it meant for?

UX strategy helps managers in the decision-making, provides guidance and direction for the design team and focus for the entire staff in their approach to customers

Stakeholders who have oversight over the UX project

Managers whose decisions will impact and be impacted by UX strategy

Design team whose job it is to deliver a design in line with strategy

Entire staff who will be expected to imbibe the strategy as a culture

What next?

User experience design is about helping your customers to help you.A UX strategy is the best starting point.

“A UX strategy will only achieve its aims if it inspires people to act”.

READY TO GET STARTED?

T: +234 (0) 809 308 3880, +234 (0) 706 168 1234

E: peter@synxtra.com W: www.synxtra.com