What is

Veteran Friendly?

August 2nd 2016

10:00-11:45

What to Expect

1) The TRUTH

2) SUCCESS Stories

3) Effective STRATEGIES

How NOT to be this guy!

Who are we?

Zachary Iscol Founder & CEO

Hirepurpose

Brandon Charters Director

RallyPoint

Chad Sowash Principal Partner

Catch 22 Consulting

Candidate Friendly

How would you define?

Veteran Friendly

How would you define?

Veteran Friendly

How does the community feel about the term?

If a company states they are

"Veteran Friendly," what is

your initial reaction?

What Veterans Believe…

Hires veterans due to their skills, knowledge, abilities and experience

Hires some veterans to check a block

Hires veterans because the government requires they do so

Not actually hiring veterans, just making the claim to make themselves look good

21%

28%

8%

42%

68% Veterans

32% Currently Serving

What Veterans Believe…

Why do Veterans feel this way?

3 Reasons

Translation

Over 1,000 jobs posted

NO JOBS

FOR YOU!

Box Checking Exercise

Walk the Walk before…. Experience

Zachary Iscol Founder & CEO

Hirepurpose

A combat-decorated Marine veteran of the Iraq War,

entrepreneur Zach Iscol also served as the first officer in

charge of Recruiting, Screening, Assessment, and

Selection for the U.S. Marine Corps Forces - Special

Operations Command. Today, he is the executive director of

the Headstrong Project, a non-profit organization that

provides free mental healthcare treatment to Iraq and

Afghanistan veterans with post-traumatic stress disorder

and traumatic brain injury. He is also the co-founder and

CEO of Hirepurpose, a technology startup that provides

personalized career guidance, job market analysis, industry

networking, and job-matching to veterans, military service

members, and their spouses.

Hirepurpose Helps Employers Reach Targeted Military Candidates Through A

3-Pronged Approach:

1. Hirepurpose (Customized company landing page, Dashboard tool to help track

candidates and provide reports for D&I and compliance)

2. Base Events (Hirepurpose attends job fairs hosted by military installations on behalf of

our employer partners)

3. Task & Purpose (Leading military news, culture, and lifestyle site. We reach 40m people

a month and help our employment partners target the military community with content,

social media, and digital activations)

Reaching Targeted Military Candidates

Reach Active Jobseekers • Our priority is to help job seekers find a second career through career coaching, guidance, and

online content. We’ve helped over 50,000 veterans in past two years.

• Educate veterans on what it’s like to work at your company with a branded company career

guide, employee success stories and job feed

• Track and retarget military candidates and pull reports for D&I and compliance through the

Hirepurpose employer dashboard

Base Events: Where Military Live & Work

• We visit around 50 base job fairs

and recruiting events every year

to promote company opportunities

to 25,000+ transitioning

veterans and their spouses

• A true partnership, we help

employers save time and work

with them to identify and connect

with the right bases that align with

their hiring goals

• Leverage our ability to drive a

pipeline of targeted military talent

to the right jobs at our hiring

partners

Connect with transitioning service members and spouses

Our contributors have included:

• Medal of Honor recipients

• Office of the Chairman of the Joint

Chiefs

• Secretary of the Navy

• Senator John McCain

Task & Purpose: Voice Of Today’s Military

Effectively raising brand awareness

Task & Purpose: Voice Of Today’s Military

Best Practices For Companies:

• Know what type of candidate profile you are looking for when it comes to transitioning

military

• Don’t boil the ocean. Instead, identify the key opportunities/roles that would be good fits

for military candidates

• Assign a dedicated military recruiter to review and follow up with every veteran candidate

• Look beyond the MOS. If a candidate has strong qualities, the candidate could be a great

match for the role despite their previous military work experience.

How To Effectively Engage Military Candidates

Brandon Charters

Director

RallyPoint

Effectively engage

the military

community to

recruit, retain, &

grow veteran talent.

MISSION

Believe me we’ve seen it all….

How NOT to engage veterans…..

What you see

What we see

What you see

What we see

What you see

“We are

veteran

friendly!”

What you see

What we see

Largest Challenges

Facing Veteran Talent Management Teams

1. Identifying Veterans

2. Recruiting Veterans

3. Retaining Veterans

4. Authentic Brand Messaging

5. Understanding all Veterans aren’t the same

How we identified ourselves in the past…

How we identify today

Identifying Veterans In the Workforce

• Onboarding Process

• Categorizing Veterans Beyond a Checked Box

• Tracking Veterans After Hiring

• Creating Programs That Make Veterans Stand Out

• Understanding Typical Trends in Skills Gap Training

Analytics that will assist your talent strategy

More Analytics

Recruiting Veterans

• Think Strategy. Understand what your veteran

workforce looks like & what works for you

• Sourcing Service Members & Vets • Using your Best Asset – Actual Veterans.

• Trade in Badges for real street credibility

• Creating a Brand that Distinguishes Your Company

Retaining Veterans

• 44% Dropout rate of veterans in their first civilian job

• Go Beyond Email Lists to Connect Veterans

• Events & Teambuilding

• Mentor Networks

• Listening to the actual needs of veterans • Answering Key Questions: 401Ks, Healthcare Plans, etc.

Authentic Brand Messaging

• Be real

• Realize you don’t have to show uniforms to attract vets

• Ask thought provoking questions

• Transmit AND Receive

• Tell the story of your veterans

• Good and bad examples….

Effective Community

Engagement using

your Brand

Effective Community

Engagement using

your Veterans

Understanding the Differences Between Veterans

• Service Branches

• Units

• Military Specialty Code

• Ranks

• Deployments

• Training

Benefits of engaging veteran talent

Communication

Recruitment

Analytics Compliance

Retention

Disability Tax

Benefits

Chad Sowash

Principal Partner

Catch 22 Consulting

Business Gains

Thursday August 4th

Top 10 Reasons Why Veteran and Disability Hiring Programs Fail

Julie Cook Senior Consultant

UPCOMING WORKSHOP – DON’T MISS IT

THANK

YOU!