what is video marketing?

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Ginger Multimedia is a video production company producing video for businesses. We produce business videos that work for companies. We shoot company showcases, testimonial videos, demonstration videos or how to videos, product videos, events, seminars and many more. We specialise in producing videos for the business sector that will generate a good return on your investment. Sales videos deliver a consistent message every time you press the play button. We optimise the videos we produce so they drive traffic to your websites. We actively help you to market your video for maximum exposure. We will work with you to develop a video marketing plan that will bring you excellent results. Our studio is in Berkshire and has green screen facilities to enable us to drop any background you desire in behind you. We are specialists in video compression with bespoke settings, this guarantees your video will look its very best when uploaded to the web. Why Have Video on your Website? Because it can help improve your search engine ranking, enhance your website, attract links, increase site traffic, help sell your products and services and cut your costs. By adding video your site is 53 times more likely to appear on the first page of a Google search. If your content is useful and relevant you will also find other sites will link to you, which in turn will bring more traffic to your site. Having a professional video on your website sets you above your competitors and indicates you are a specialist in your field. It gives you extra credibility and lifts the perception of your company. We all want Conversions. The conversion rate of visitors is the number of visitors to your website that go on to buy your product or service. After watching your video your customer will be better informed and edging close to buying from you. This video explains not only why you should be using video, but also why it is so important to Market your videos effectively in order to achieve maximum success.

TRANSCRIPT

Page 1: What Is Video Marketing?

Video Marketing

Page 2: What Is Video Marketing?

Why Have Video?

Page 3: What Is Video Marketing?

Using video can help improve your

search engine ranking

Page 4: What Is Video Marketing?

Using video can enhance your

website

Page 5: What Is Video Marketing?

Using video can increase traffic to your website and

to your video

Page 6: What Is Video Marketing?

Using video can help sell a product

or service

Page 7: What Is Video Marketing?

Video has gone from a nice to have to a must

have.

Page 8: What Is Video Marketing?

78% of people watch videos on-

line at least once a week

Page 9: What Is Video Marketing?

55% of people watch a video on-

line everyday

Page 10: What Is Video Marketing?

75% of Executives watch business related videos every week

Page 11: What Is Video Marketing?

Of those, 65% visit the Marketer’s website after

viewing a video

Page 12: What Is Video Marketing?

50% of those who viewed a Marketing

video went on to make a purchase for

their business

Page 13: What Is Video Marketing?

64% of viewers are more likely to make a purchase on-line after watching a video

Page 14: What Is Video Marketing?

Did You Know?

Page 15: What Is Video Marketing?

90% of the information that is transmitted to the

brain is visual

Page 16: What Is Video Marketing?

Visuals are processed faster in the brain than text

Page 17: What Is Video Marketing?

This will help people to

remember your brand and image

Page 18: What Is Video Marketing?

What Is Video

Marketing?

Page 19: What Is Video Marketing?

The use of video to promote products or services. Videos

can be uploaded to websites or distributed on Social Media

platforms to aid your video in reaching higher volumes of

people and potential customers

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Here at Ginger

Multimedia

Page 21: What Is Video Marketing?

The first thing we do when Marketing Videos is to

optimise the videos using key word research to ensure we are using the best words

and phrases for the video

Page 22: What Is Video Marketing?

We input meta data (titles, descriptions and tags) to help drive traffic to your website via the videos

Page 23: What Is Video Marketing?

Next we make sure your YouTube

channel is optimised correctly

Page 24: What Is Video Marketing?

Then we work on the videos

themselves from within YouTube

Page 25: What Is Video Marketing?

Social Media campaigns are next on the agenda. We will assess your target markets,

which Social Media platforms you are currently using and if we need to add

to them

Page 26: What Is Video Marketing?

We will then set up a structured campaign to maximise the videos, gain exposure across all platforms and drive traffic to your website and videos

Page 27: What Is Video Marketing?

We track and report all activity on your videos. This

enables us to tweak the meta data where required to gain

the best Google search results for your website via the use of

video

Page 28: What Is Video Marketing?

Interested In Having A Video

Or Video Marketing?

Page 29: What Is Video Marketing?

Contact Us

By Telephone: 01488 71314Or

By Email: [email protected]

Page 30: What Is Video Marketing?

You Can Also Visit Our Website

www.gingermultimedia.com

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Or Interact With Us

YouTube: https://www.youtube.com/user/gingerphotosVimeo: https://vimeo.com/gingermultimedia

Twitter: https://twitter.com/GingerVideoGoogle +: https://plus.google.com/u/0/b/117502511674825800484/+Gingermultimedia/posts

Linked In: https://www.linkedin.com/in/neilgingerFacebook: https://www.facebook.com/GingerMultimedia

Pinterest: http://www.pinterest.com/neilginger/

Page 32: What Is Video Marketing?