what is your link building gameplan
Post on 17-Oct-2014
18.322 views
DESCRIPTION
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results. We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.TRANSCRIPT
What is your link building
gameplan??Date:Author:
April 7, 2023
Wil Reynolds (@wilreynolds)
2
I learn from failure
3
Link Building Failures
4
Creative Link Building is rarely the sole path to
success
5
Creative Link Building Traffic
ConversionsEngagement
6
Is high quality content that gets shared
regularly really the way to go?
7
Sometimes, but…
8
Social’s impact on SEO is
kinda indirect
9
Here’s a peek at some data…
10
11
Who thinks that is a decent
indicator?
12
13
What about that one?
14
15
Or anchor text the best
indicator?
16
The last 3 companies
17
The first 4 companies
18
You tell me…
19
What should SEER do?
20
Wait till Google figures
this out?
21
Who wants to lose their job?
22
Google has owned
Feedburner 5 years
23
Google has seen:
SubscriptionsSubscription
growthLinks
24
Google reader data
25
26
Yet they can’t figure it out…
27
How long are you gonna
wait?
28
Time for me to re-hash that
preso
29
#1 Luggage 3 years
30
Frantic link building
vs…
31
32
How many of you develop a
competitive link building analysis?
33
Update it every 6 months?
34
How are you getting beat on SERPs?
35
Visuals First!
36
37
38
39
Go from this
40
% Anchor text vs Brand Links
To this…
42
Importance of Visuals
43
Sometimes we all get too
aggressive…44
45
To Create this…
46
Domain/Page Auth
# of linksArticlesForums
Guest postsLinkable assets
47
Domain / Page Authority• SEOMOZ• Study the types of sites you want links
from• Inventory what they link out to• Infographics• PA/DA of linked site• Followers of linked site• Do they @ target sites?• Articles Length / Visuals?
48
R.I.P.POSTRANK
49
50
Hello Topsy
51
52
No Mention of SEER in tweet
53
“I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…
High value sites don’t accept any guest blog posts
54
# of linksBadges / Widgets
55
56
57
Don’t forget to optimize the widget
page…
58
59
# of linksBig time giveaways
Travel give away a trip for 4 = $3500
(CEO has points even better) 350 entrants in the contest = 10
bux a link (cheaper than an article)
60
# of linksAdobe Creative Suite Giveaway
1700 RT’s100 links
Graphic design bloggers
61
How to reverse engineer a badge
strategy
62
63
Great time to use SERP overlay…
64
65
Rand’s tips:export.ly – locations
export.ly - tagcrowd
66
67
GA Certified company!!
68
69
Lets say you are getting beat on
forums
70
Spam or
Add value
71
Top postersWrite
Promote Networked
Spend all day on forums for FREE
72
73
74
Be Honest, Be Transparent
75
There’s the lazy way
for content…
76
How Long?
77
250 dollars for an
article?
78
bulletproof it for the long
haul
79
80
vs
81
82
83
site:amazon.com "most recent blog posts from" [keyword]
84
They BlogActive Following
85
Authors are promotional
86
Use Google Tools for
ideas
87
88
Phone interview
Google Voice
89
Press 4
90
91
Willing to pay to build some
truly authoritative
content?
92
Keep spinning articles?
93
Who’s going to win in the long
run?
94
My hope1 – You learned something new2 – How to get higher quality links3 – You take fewer shortcuts4 – IMPLEMENT in 30 days and tweet me when you do
95
Wil Reynolds@wilreynolds
@seerinteractive