What kind of media institution might

distribute Swagger magazine?

I looked at a variety of magazines and what media institutions they were distributed by…

Vibe magazine Published by Uptown Magazine

NME magazinePublished by IPC media

MixmagPublished by Development Hell Ltd

XXL magazinePublished by Harris Publications Inc.

King magazine Published by Harris Publications Inc.

After looking at the publishers of music magazines, I could see that Harris Publications Inc. published

magazines of a similar genre to my magazine. The publish King and XXL magazine which are urban

music magazine, like Swagger.

About Harris Publications Ltd. More titles Published by Harris Publications

Harris Publications is a consumer magazine publisher based in New York in America

Statistics from www.linkedin.com about Harris Publications Inc. :

Headquarters: Greater New York City Area

Type: Privately HeldStatus: OperatingCompany Size: 51-200 employeesTop Schools: School of Visual Arts9% City Univ. of New York-Hunter Coll.6%New York Univ.4%Median Age: 30 yearsMedian Tenure: 2.5 yearsGender: Male 57% Female 43%

I feel that Harris Publications Inc. would be a good company to distribute Swagger magazine. Harris Publications publish two magazines based on urban music, so Swagger magazine would be suitable addition to their catalogue of publications. Although the company produces other magazines as well as music magazines, I feel that Swagger would be a suitable extension to their few music magazine publications.

Why Harris Publications Inc.?

Because Harris Publications is based in America, the market for the magazine will be expanded to a larger audience of American as well as English readers.

Who might advertise in Swagger magazine?

When deciding on suitable companies to advertise in Swagger magazine I had to take into account the target audience of the magazine.

The audience for Swagger magazine are young people of both genders and people of all races.

The products advertised in Swagger must be suitable for this target audience.

I also took into account what other magazines advertised…

Designer Clothing brands, such as Ted

Baker

Electrical Items, such as IPods &

Laptops

Cars, such as AudiFast food companies, such as McDonalds

Perfumes, such as Carolina Herrarra

By taking this into account I decided on some suitable companies to advertise in Swagger

magazine…

Nike

I feel that Nike would be a suitable Brand to advertise in Swagger magazine. The magazine is aimed at young people, clothing and fashion is of high interest to

people of this age group. Also, Nike is a less expensive brand making it affordable for young people. It also fits in well with the genre, as this is typical attire of the

stereotypical audience of urban music.

Burger King

Burger King would also be a good company to advertise in Swagger Magazine, as the young audience that Swagger is aimed at are likely to eat in fast food

establishments. The food is affordable which is suitable for the younger market and if the adverts feature offers and promotions, this is very likely to appeal to the

younger audience of the magazine.

How would Swagger magazine Benefit from an online presence?

It is common for magazines, including music magazines, to have a website which features extra interviews, news, videos, blogs and other information.

I think this is highly beneficial as many of the features of the websites are only available online such as blogs and videos. Also, a website is more current which keeps the

readers and fans up to date with the latest news. In relation to benefitting the magazine, those who may not have previously heard of the

magazine before may discover it online, then decide to buy the magazine based on what they have seen on the internet. A website also allows readers to purchase a

subscription of their magazine online, perhaps if it is not sold where they live therefore increasing sales.

Also, the audience of Swagger magazine is young people and in such a technology influenced society, the internet is a really important source of information making it

likely that the young audience will prefer to see an online presence of the magazine.

Apps.

In a society where mobile phones are common place, app(lication)s are a very useful way of having another presence in the media. By having an app based on Swagger

magazine featuring blogs, videos and other online technology, fans of the magazine will be able to have a portable source of up to date information. This may help the magazine to become more widely known and therefore increasing popularity and

sales.