What led to the downfall of the TOYOTA brand-name worldwide? S1200114 Hiroaki Kato

Outline •  Introduction • History • Strength • Comparing • Factors • Solutions • Summary • References

Introduction •  TOYOTA is car manufacturer. •  TOYOTA has 65,551 employers, and group of TOYOTA

has 264,096 employers. •  It is the largest number of employers in Japan and third-

largest it on the world.

History •  In 1935 TOYOTA started the manufacture of cars. •  In 1992,they affected the bursting of the economic

bubble. •  In 2008,they affected the financial crisis. •  In 2009, TOYOTA was negative earnings the first in 58

years.

Strength •  TOYOTA play up following things. •  -Quality,Fuel efficiency,Safety,Smart design and value.

•  They place importance on relationship with customers.

•  So,They earn high customer satisfaction.

Comparing •  Principle 80 •  -In 1966, this idea was generated.

•  -This is an idea that increase the completeness of the product and aim at least 80 points in all fields.

•  Later, it make the shift to differentiation strategy with other company.

Solutions •  TOYOTA provide the services that customers who

already own TOYOTA products receive two years of free maintenance on a new purchase.

•  TOYOTA can finally covered all the bases by introducing two large recalls and brake override system.

Factors •  Highway fatalities that associating with TOYOTA vehicles

surged. •  TOYOTA received 2,000 complaints for four years.-

Sticking accelerator pedals have resulted in 16 deaths and 243 injures.

Summary •  U.S sales declining 8.7 percent by TOYOTA showrooms

began hurting in earnest.

•  Since 2000, by using TOYOTA vehicles, the number of fatalities had risen by more than 50 percent.

Reference •  http://en.wikipedia.org/wiki/Toyota

•  http://www.forbes.com/sites/greatspeculations/2014/05/13/toyota-motors-earnings-review-strong-sales-in-japan-weak-yen-propel-toyota-to-profitability-but-outlook-cautious/

•  http://www.cbsnews.com/stories/2010/02/24/eveningnews/main6240051.shtml

•  http://www.washingtontimes.com/news/2010/mar/03/toyotas-sales-fall-as-more-fatalities-reported/