“What ‘market’ should we target as conscious tool-makers?”

Prof. Fernando Buarque, BSc MSc DIC PhD Hab IEEE-SM

CNPq-PQ

Universidade de Pernambuco (Brazil) Associate Professor

Westfäliche Wilhelms-Universität Münster (Germany)Visiting Professor

UIST * Ohrid – Macedonia, 8th May of 2014.

1fbln@ecomp.poli.br

Slide 2

No, this is not a technical talk!

Yes, it is still useful to you!

No, this should not be a monologue!

Yes, I would like to hear your opinions!

Warning

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 3

Agenda Ice-breaking (“why are we here ?”)

Problems (“what should we do ?”)

Solutions (“how should we do it ?”)

Suggestions (AOB)

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 4

Agenda Ice-breaking (“why are we here ?”)

Problems (“what should we do ?”)

Solutions (“how should we do it ?”)

Suggestions (AOB)

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 5

Is life in society these days, a happy one? Are human creations targeting happiness?

A little surprise

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 6

We are tool makers!

We can do good (tools)!

We can make a difference!

We can!

For your reflection

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 7

Agenda Ice-breaking (“why are we here ?”)

Problems (“what should we do ?”)

Solutions (“how should we do it ?”)

Suggestions (AOB)

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 8

Essential breakthroughs

1-Preservação de Alimentos

2-Antibióticos 3-Agricultura 4-Fogo 5-Água (potável)

10-Roda(Utensílios)

9-Metais(Ferramentas)

8-Abrigos(Vestimentas)

7-Abrigos(Permanentes)

6-Esgotos(Redes)

Source: http://science.howstuffworks.com (Accessed in Internet: Nov/2013) All w

ithout I

CT

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 9

Breakthroughs (that will stay)

Source: http://smallbusiness.chron.com (Accessed in Internet: Nov/2013)

1-Água, Alimentos e drogas (+tecnol.)

8-Câmeras(+tecnologias)

3-Energias renováveis

7-Ferramentas (>Fabris)

5-Internet(+tecnologias)

9-Microscopia(+tecnologias)

2-Conservação, Distribuição (+t)

4-Comunicações (+tecnologias)

10-Telescopia(+tecnologias)

6-Transportes (*Modais)

All with

ICT

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 10

The greatest current Technological Challenges!

Source: http://www.engineeringchallenges.org (Accessed in Internet: Nov/2013)

Novos métodos para captura de Carbono

Acesso seguro no ‘Cyber-space’

Novas ferramentas (Ciência)

Disponibilizar energia de fusão nuclear

Avanços na Informática para Saúde

Avanços no aprendizado individualizado

Gestão do ciclo do Nitrogênio

Prevenção de Terrorismo Nuclear

Criação de novas drogasEngenharia reversa do Cérebro

Tornar energia solar barata

Restaurar e melhorar a Infraestrutura urbana

Avanços em Realidade Virtual

Acesso à água potável

*National Academy of Engeneering - EUA

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

The challe

nges are

indeed m

any, BUT

yes curre

nt tech

nologies are

up for t

hem!

Slide 11

Science <> Technology

Engineers can be scientists and philosophers

‘What’ comes first than ‘how’

‘How’ takes much more time than ‘what’

For your reflection

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 12

Agenda Ice-breaking (“why are we here ?”)

Problems (“what should we do ?”)

Solutions (“how should we do it ?”)

Suggestions (AOB)

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 13

Bad-news: I do not know the solution!

Actually, there are many solutions!

Solution finding people is the outcome of good universities!

But, I might point out some directions.

For your reflection

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 14

Essential Technological FUTURE areas (in my opinion)

Health Energy ICT

(Integral) (Renewable) (Inclusive)

I.e. human aspects (that may promote happiness !)

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 15

Source: http://research.mdhs.unimelb.edu.au/ (Accessed in Internet: Nov/2013) A disciplinary perspective can be narrow minding

Greater longevity and new drugs are “pushing the envelop”

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Essential Technological FUTURE areas (Health)

Slide 16

Source: http://renewable-solarenergy.com (Accessed in Internet: Nov/2013)

* Leadship ** Future leadership

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Essential Technological FUTURE areas (Energy)

Slide 17

Source: http://visual.ly/western-landscape (Accessed in Internet: Nov/2013)

-Focus on services (not products)

-Computers moved to clouds

-ICT now is: SW HW Peopleware Middleware

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Essential Technological FUTURE areas (ICT)

Slide 18

Source: http://visual.ly/chinese-digital-landscape (Accessed in Internet: Nov/2013)

* China

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Essential Technological FUTURE areas (ICT*)

Slide 19

Agenda Ice-breaking (“why are we here ?”)

Problems (“what should we do ?”)

Solutions (“how should we do it ?”)

Suggestions (AOB)

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Slide 20

INDIVIDUALIZATION

News

Communication GPS-ing people

Logistics/Mobility Web-services

Education Internet-banking

Leisure

Health

Energy

Suggestion-1Target individuals!

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

For sure

lack

of Humanizi

ng ICT

is a gap YOU ca

n help solving!

Slide 21

Potablewater

Energy &Telecomm.

UrbanPlan

Housing

Mobility

Security

WasteCollect.

Air pollution

Waterpollution

Drainage

Sewage

PublicHealth

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Suggestion-2Target your habitat!

For sure

lack

of ICT in

infra

-stru

cture

is

a gap YOU can help so

lving!HABITAT

Slide 22

Big problem!

For sure

Educatio

n is key

f

or a brig

ht futu

re!

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Suggestion-3Target ever Education!

EDUCATION

Slide 23

Initial question for this talk:

“What ‘market’ should we target as conscious tool-makers?”

My answer to it:Always target (1) Education and (2) Protection of the Environment.

For your reflection

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

“What ‘market’ should we target as conscious tool-makers?”

Prof. Fernando Buarque, BSc MSc DIC PhD Hab IEEE-SM

CNPq-PQ

Universidade de Pernambuco (Brazil) Associate Professor

Westfäliche Wilhelms-Universität Münster (Germany)Visiting Professor

Ohrid – Macedonia, 8th May of 2014.

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”

Obrigado !

“благодарение !”

fbln@ecomp.poli.br

Slide 25

What do you think about these topics?

Where do you see yourself helping upon?

How do you plan for achieving that?

Would you like to add or disagree?

YOUR TALK-TIME

UIST, Ohrid-Macedonia, 08/05/14 * Prof. Fernando Buarque, PhD * “What ‘market’ should we target as conscious tool-makers?”