what marketers need to know about periscope

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© Constant Contact 2015 What Marketers Need to Know About Periscope Ryan Pinkham, Constant Contact

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Page 1: What Marketers Need to Know About Periscope

© Constant Contact 2015

What Marketers Need to Know

About PeriscopeRyan Pinkham,

Constant Contact

Page 2: What Marketers Need to Know About Periscope

Why Periscope?How to get started

5 things I wish I knew before I got started

Ideas for your first Periscope

Page 3: What Marketers Need to Know About Periscope

Live streaming platforms

Page 4: What Marketers Need to Know About Periscope

10 million registered accounts

More than 40 years of video watched per day

2 million daily active users

Periscope by the numbers

Periscope, July 2015

Page 5: What Marketers Need to Know About Periscope

Periscope by the numbers

Periscope, July 2015

Page 6: What Marketers Need to Know About Periscope

Why Periscope?How to get started

5 things I wish I knew before I got started

Ideas for your first Periscope

Page 7: What Marketers Need to Know About Periscope

Getting Set Up on Periscope

Page 8: What Marketers Need to Know About Periscope

Navigating Periscope

Page 9: What Marketers Need to Know About Periscope

Periscope Broadcast in Action

Page 10: What Marketers Need to Know About Periscope

Get Ready to Broadcast•Title•Enable location•Chat (on/off)•Share on Twitter

Page 11: What Marketers Need to Know About Periscope

Get a Tripod

•GripTight GorillaPod Stand• ($29.95)

Page 12: What Marketers Need to Know About Periscope

Why Periscope?How to get started

5 things I wish I knew before I got started

Ideas for your first Periscope

Page 13: What Marketers Need to Know About Periscope

1. Be prepared but leave room for the conversation

Page 14: What Marketers Need to Know About Periscope

2. Consistency wins

Page 15: What Marketers Need to Know About Periscope

3. Follow up Blog Email Social

Page 16: What Marketers Need to Know About Periscope

4. Provide an action

Actions• Subscribe• Read more• Sign up• Comment• Learn more

constantcontact.com/hints-and-tips

Page 17: What Marketers Need to Know About Periscope

5. Pay attention to who shows up

Page 18: What Marketers Need to Know About Periscope

Why Periscope?How to get started

5 things I wish I knew before I got started

Ideas for your first Periscope

Page 19: What Marketers Need to Know About Periscope

Ideas for your first Periscope

Live Q&AOffice Hours

Behind the ScenesProduct/Service Announcement

Discuss News/Trends

Page 20: What Marketers Need to Know About Periscope

Questions?

© Constant Contact 2015