What matters most to you?

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“Enjoying life to its fullest”

Jane Stodgell and Arnold Massey, donors (Odette Cancer Centre) 1

“The patients most of all”

Ada Wynston, volunteer of 45 years and donor (Holland Musculoskeletal Program)

“A medical team that is world class”

“This community we call home”

Sheryl and David Kerr, donors (Sunnybrook Fund)Barbara Goldring, donor (Research) 32

“Collaborating on new life-saving discoveries”

Kullervo Hynynen, PhD, director, Imaging Research Discipline 5Filomena and Albert Gasparro, donors (Imaging & Surgery)

“Giving time and support to those who need us”

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“Building a better community for everyone”

“Doing what I can to save lives”

Jim Eddy, veteran and residentDavid Lam, donor (Schulich Heart Centre)6

Innovation Cancer, stroke, heart disease, trauma, babies in severe distress. All life-threatening, but beatable. Beatable with scientific discovery that is happening at a pace that’s never been faster. The time to take on our biggest public health threats is right now.

When it matters most.

Life-savingWhen a lump is cancer. When blood can’t reach the heart. When a car spins out of control. When a baby comes far too soon.

When a life is on the line.

For all the reasons that matter to you, when it matters most, count on Sunnybrook.

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It’s because we have the busiest trauma centre in the country. It’s because a family doctor, or even another hospital, can’t fix the problem and they believe that Sunnybrook offers the best hope.

This reputation has been built over more than 60 years of world-class care and world-leading medical discovery. Discovery that has changed not only how we save lives at Sunnybrook, but how breech babies are delivered in India, how soldiers are put back together in Afghanistan, how strokes are stopped in Thunder Bay, how breast cancer is detected in the United States.

To continue to be the hospital that people rely on when it matters most, we need your investment in research, in people, in equipment, in space. To answer the “what ifs” that will forever change health care at Sunnybrook and around the world.

We need these things to save lives. Your friend’s life. Maybe a loved one’s. Your neighbour’s. Your own.

The Campaign for Sunnybrook is an ambitious $470-million fundraising effort that will see Sunnybrook discover the cures, design the treatments and provide the most advanced care to the people we serve.

Investing in a winnerYou will invest where you know you can make the biggest difference. Our proof is in our history of success. Innovations discovered by Sunnybrook are saving lives in our community and around the world – right now, this very minute.

Here’s what we’ve already done with investment from our supporters:

1 Invented digital mammography

2 Pioneered the global standard for managing trauma care

3 Invented “one-day” breast cancer radiation therapy

4 Changed how breech babies are delivered around the world

5 Performed Toronto’s first-ever minimally invasive heart bypass

6 Invented 3-D imaging of the heart

Saving lives today. Inventing the health care of tomorrow.Sunnybrook treats more people with their lives on the line than any hospital in Canada. There are many reasons why.

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In his lab, Dr. Juan Carlos Zúñiga-Pflücker generates T cells that hold the promise of rebuilding damaged immune systems.

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Cures

Treatments+Facilities

Research

Technology

Financial Sustainability

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$470 Million

Lives Saved

Our goal is to raise these funds by 2014. Along with the generosity of the private sector, governments will provide matching grants of more than $300 million.

In total, the Campaign for Sunnybrook will stimulate a $770-million investment in the health of our community.

This investment is monumental. Almost a billion dollars.

Our goals are simple. Their impact is profound:

•Todiscoverthecausesofdiseasethrough research

•Totranslatethatdiscoveryintomedical innovations

•Todeliverthatinnovativecaretopatients at Sunnybrook and then around the world

•ToeducateandtrainCanada’sfuture medical leaders

“ The investments we make today ensure that Sunnybrook is always ahead of the pace in offering innovative treatments and saving lives.”

Joel Feldberg, patient and donor

Working together to save lives

The impact equation

The Campaign for Sunnybrook will see our community – people, companies, foundations and community groups – invest $470 million in the health care of the people served by Sunnybrook Health Sciences Centre.

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(l-r) Cardiac surgeon Dr. Gideon Cohen and cardiovascular surgeon Dr. Hiroshi Tsuneyoshi perform life-saving bypass surgery at Sunnybrook’s Schulich Heart Centre.

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Health care needs investors like youOur partner, the Province of Ontario, funds most of the essential patient care operations of Sunnybrook. To fund space improvements, research and the latest equipment, to attract the best medical minds, and to secure financial sustainability, we rely on our community to invest in us.

Investing where you trustInvesting in Sunnybrook means trusting that your support will have the biggest impact possible. Over the past five years, an average of just 15 per cent of all funds raised were used for the administration of Sunnybrook Foundation.

“ The expansion of Sunnybrook is an important partnership between the Ontario government and private donors. Together we’ll build the best hospital in Canada.”

Sheryl Kerr, donor, Sunnybrook Foundation board member and chair of the Brain Sciences Campaign Cabinet

FaCIlITIeS: new and expanded physical space to serve a growing demand

ReSeaRCH: discovering causes and cures to offer our patients the best possible outcomes

TeCHnology: state-of-the-art equipment to find and treat disease that threatens our patients

FInanCIal SuSTaInabIlITy: stable and flexible funding to support innovation and care

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Facilities $212 Million

Research $116 Million

Technology $100 Million

Financial Sustainability $42 Million

go

al $ 470 Millio

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Our four vital needs

To keep our promise – to be there for you when it matters most – Sunnybrook must meet four fundamental needs.

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A patient receives chemotherapy at the Odette Cancer Centre.

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At Sunnybrook, lives are saved every day in spaces designed for much smaller patient volumes than we serve. And in spaces that just weren’t designed for the needs our community has now.

Our chemotherapy suites treat 18,000 patients each year, but were designed for only 5,000.

Our Cardiac Intensive Care Unit was built over 40 years ago, when cardiovascular disease wasn’t the killer it is today.

Our trauma and emergency centre is too small for the demand. So are our orthopaedic surgery facilities.

Sunnybrook treats one in 10 Canadian women with breast cancer. These women need a

new Breast Cancer Centre that will bring together the brightest minds in breast cancer research to find a cure and continue to make advancements in treatment.

As we build to serve our patients better, we’re also building to responsibly steward our environment, significantly reducing our energy and water consumption.

The room to operateHighlights of our new and expanded facilities include:

New space for research $ 46.5 Million

A new home for our Women & Babies Program $ 40 Million

A new Breast Cancer Centre $ 27 Million

Renovated and expanded facilities for the Schulich Heart Centre $ 25 Million

A new trauma and emergency centre $ 22 Million

Renovated and expanded facilities at the Holland Orthopaedic & Arthritic Centre $ 22 Million

A new chemotherapy unit $ 12 Million

“ The Holland Centre has the best orthopaedic surgeons in Canada. Our investment will keep them here and will help to attract and train the next generation of medical leaders.”

Bill Holland, donor

FACILITIES

$212m

A trauma team works to save the life of a patient rushed to Sunnybrook’s Tory Regional Trauma Centre with serious head trauma caused by a fall at a construction site.

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Sunnybrook’s vision is to invent the future of health care. Research is the engine that powers this innovation.

Many hospitals carry out medical research, but Sunnybrook is set apart from all others by the kinds of research we do, how we do it, and by how it is applied.

Our scientists know our patients and work directly with their doctors. In some cases, their doctors are the scientists. Innovations in disease prevention, imaging and treatment are

delivered directly to our patients. And, from there, our discoveries reach patients around the world.

With over 600 scientists, research is carried out in all of our medical programs. It is the thread that binds every area of the hospital.

Attracting the greatest medical scientists is a globally competitive challenge. The world’s best go where the funding for their research is available and where they can find peers and facilities to support their work.

We have some of the world’s best. We need to keep them and we need more of them.

Finding the solutions to medicine’s most life-threatening conditions is expensive. And it’s not fully funded by any level of government. The Campaign for Sunnybrook will fund these solutions.

Bringing discovery to lifeHighlights of our research investments include:

Researchers $ 14.5 Million

Surgical Oncology $ 3 Million

Prostate Cancer $ 3 Million

Stroke $ 3 Million

Brain Tumour $ 3 Million

Critical Care Medicine $ 3 Million

Critical Care Nursing $ 3 Million

…people never bled to death again?We’re testing the effects of temperature and the use of liquid salt to stop massive bleeding in trauma victims.

…completely blocked arteries, untreatable now, could be unblocked?We’re testing a new application for an old enzyme, used in conjunction with a tool we invented, to slide through coronary blockages.

…brain surgery could be performed without the surgery?We’re testing the use of ultrasound to obliterate brain tumours without ever making an incision.

…the affects of alzheimer’s disease could be reversed?We’re on the brink of being able to grow new brain cells that can repair the physical destruction of the brain caused by this disease.

…prostate cancer treatment never caused impotence?We’re using ultrasound to kill tumours without harming nearby tissue.

…the deaf could hear again?We’re close to reproducing the fine hairs of the inner ear that are missing in people who can’t hear.

“ I moved from Harvard to Sunnybrook because of the unique group of internationally renowned imaging scientists.”

Kullervo Hynynen, PhD director, Imaging Research Discipline

RESEARCH

$116mWhat if…

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Engineer and resident cardiologist Dr. Brian Courtney sketches a new device to unclog chronically blocked arteries.

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State-of-the-art medical technology is critical to saving lives. It’s also key to providing advanced therapies. Without it, medical discovery doesn’t happen. And it is absolutely essential to attracting the world’s foremost researchers, doctors and staff.

It’s difficult to fix a problem you cannot see. That’s why imaging is the backbone of our work, from diagnosis and treatment to making research breakthroughs that are changing medical practice around the world.

We invented new methods of finding tumours that were undetectable in the past. We can now take 3-D pictures of

the heart that give us a more accurate view than ever before. We now have the ability to see how the brain functions in real time and, more importantly, how it can be repaired following a stroke.

Our next step in imaging technology is to move beyond seeing the problem to finding cures for disease. We’ll even be able to predict the onset of disease in individuals before symptoms ever show themselves.

Beyond imaging technology, we will acquire new medical devices across many of our specialty areas. These tools are essential to providing world-class treatment.

Things like radioactive seeds that can be implanted directly into tumours, eliminating the need for radiation treatments.

And equipping our new Breast Cancer Centre where one in 10 Canadian women with breast cancer will be treated.

And acquiring a surgical robot to perform surgeries that can’t otherwise be performed without it.

The critical tools for life

Some highlights of our future investments in technology include:

Heart imaging equipment $ 6.3 Million

A surgical robot $ 4.5 Million

Radiation seed treatment $ 4.4 Million

Stroke diagnosis and treatment equipment $ 2.8 Million

Brain imaging equipment $ 2.5 Million

3-D, 4-D and traditional ultrasound systems $ 2.5 Million

“ Brain imaging is opening new windows into our most complex organ. It provides an unprecedented glimpse into how the brain works, and stops working, so we can restore health to our patients.”

Dr. Anthony Levitt, psychiatrist-in-chief

TECHNOLOGY

$100m

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A technician monitors a brain scan in progress at Sunnybrook’s magnetic resonance imaging (MRI) suite.

Sometimes, urgent and unplanned investment is required to take a discovery made in the lab and put it into practice with real patients, saving lives.

The Sunnybrook Fund is vitally important because it sustains us with crucial unrestricted funds. This support isn’t earmarked for a specific area. The funding is flexible and can be directed where and when investments are needed most.

A portion of the Fund is also used to support the operations of Sunnybrook Foundation. The functions supported include fundraising and reporting to investors on the impact their funding has achieved.

The careful stewardship of donor investments is a critical principle of ours. Our investors trust us. And, they have every reason to.

The use of the Sunnybrook Fund is strictly governed by the Foundation’s board of directors.

Over the past five years, an average of just 15 per cent of all funds raised were used to administer our fundraising efforts. This very low ratio is amongst the most efficient in Canada’s health care fundraising community.

Supporting our vital work

“ I donate to the Sunnybrook Fund because it’s essential that the Foundation have funds to operate and apply to urgent needs and unexpected opportunities within the hospital.”

J. David A. Jackson, donor and vice chair, Sunnybrook Health Sciences Centre board of directors

FINANCIAL SUSTAINABILITY

$42m

The health care needs of our community change at a rapid and unpredictable pace. The pace at which medical breakthroughs happen is just as unpredictable.

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A physical therapist assesses the progress of a patient recovering from stroke.

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Sunnybrook is a place where medical breakthroughs are made. It’s where lives are saved. It’s a living classroom and a living laboratory. It’s a place many people call home and is a second home to our staff.

The talented and dedicated team of people at Sunnybrook specialize in life-threatening, complex medical cases. Sunnybrook doesn’t deal with just one disease. Or just one part of the body. We are here when it matters most, no matter what the problem.

Help where it’s needed, when it matters most

$57modette Cancer Centre

Sunnybrook’s Odette Cancer Centre offers today’s most innovative cancer treatments while discovering tomorrow’s cures by carrying out Canada’s most advanced cancer research. We are the second largest cancer centre in Canada and among the top 10 in the world, with an international reputation in breast, colorectal and prostate cancer care.

$42mHolland Musculoskeletal (MSK) Program

We are the largest centre for orthopaedic surgery in Canada. From pioneering work in orthopaedic trauma to developing minimally invasive procedures for hip and knee replacements, the Holland MSK Program is the country’s leader in orthopaedic and arthritic care, education and research.

$24mbrain Sciences Program

Our Brain Sciences Program is unlike any other in Canada. A multi-disciplinary team of professionals unite in their purpose to ensure a healthy brain and mind contribute to a healthy body. The team includes internationally recognized experts in psychiatry, neurology, imaging, pharmacology, surgery, radiology and geriatric medicine.

$43m Women & babies Program

The expertise of our Women & Babies Program spans the entire spectrum of health care for women and newborns. From fertility, pregnancy and birth to mature women’s health, our program is a world leader in teaching, patient care and scientific discovery. Specializing in high-risk pregnancy and critically premature babies, we deliver one in five babies born weighing less than three pounds in Ontario.

$31mTrauma, emergency & Critical Care

Our critical care teams treat patients with complex and life-threatening medical conditions that cannot be managed at other centres. Our approach to care is replicated around the world and is heralded internationally as the gold standard.

$46mSchulich Heart Centre

Specializing in minimally invasive cardiac surgery, the Schulich Heart Centre is at the international forefront of innovation in cardiac care. Patients suffering from the mostcomplex and life-threatening cardiovascular illnesses often find themselves at the Schulich Heart Centre, referred either by their primary care doctors or rushed to our doors for life-saving care. For many patients, we offer the last, best hope for recovery.

$4mVeterans

Sunnybrook’s Veterans Centre is home to 500 veterans from the Second World War and the Korean War. We provide them with cognitive, physical and mental health support and treatment. They are fully engaged in active lives through music, art and other social therapy programs. The program also provides specialized care for veterans with dementias complicated by post-traumatic stress.

Program HighlightsThe $470-million Campaign for Sunnybrook provides financial investment for every medical program at Sunnybrook.

These are highlights of the Campaign investment levels by medical program area.

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Investing in a healthy environment

The link between health and the quality of our environment is clear. Our goal is to contribute to a sustainable environment.

Sunnybrook is the greenest hospital in Canada. We’re focused on reducing our use of energy and water, and reducing our waste.

The keystone of our sustainability plan is a $28-million program of energy efficient infrastructure upgrades. We have the largest solar panel installation of any Canadian hospital. Through our water conservation projects, we save enough water to service 250 homes.

And we’re doing simple things that add up to big things in an organization like Sunnybrook with 10,000 staff. We print on both sides of a sheet of paper. We have introduced paperless administration systems. We sort our plastics and other recyclables ourselves.

Our environmental programs have been recognized with local and national awards. We were named one of Canada’s Greenest Employers in 2009. And while we’re proud of that, it’s not what matters most to us.

What matters most to us is that we contribute to the health of our community in every way we can.

“ We’re surrounded by beautiful parklands. They are a part of our heritage that we are committed to caring for – just as seriously as the lives entrusted to us.”

Dr. Barry McLellan, president and CEO Sunnybrook Health Sciences Centre Caring for the health of our community

goes beyond healing bodies and minds. It is also about protecting the health of the environment around us.

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The Harry Taylor Solar Energy Wall at Sunnybrook’s Bayview Campus is powering the future of health care.

Every day, 10,000 staff arrive at Sunnybrook, ready to do everything it takes to save a life. We do so inspired by the financial and volunteer support of tens of thousands of people – our investors.

With our investors behind us, providing the tools, space and funding, we are able to make a remarkable difference in peoples’ lives.

Meeting the medical needs of the people of Ontario requires significant investment in the brightest minds, and most

advanced tools and space. Governments alone will not fully fund this investment. We need your support.

Your support for the Campaign for Sunnybrook will allow our scientists and health care professionals to create innovations in care, diagnosis and prevention of disease. These innovations will profoundly change health care for us all.

Please help us to invent the future of health care. Invest in Sunnybrook. Without you, it simply cannot be done.

The people of Sunnybrook are urgently focused, right now, on finding the solutions to our biggest health care threats.

That’s why Sunnybrook matters to me.

Since I was 13 years old I have volunteered at this wonderful hospital with the finest doctors, nurses and staff. And never, in all that time, have I witnessed a more crucial period for scientific discovery than the times we are in right now.

Medical advances are happening at a breakneck pace. We are on the brink of solving medicine’s deepest mysteries. The time to invest is right now, when we have momentum.

The Campaign for Sunnybrook is a way for all of us in the community to have a direct and lasting impact on health care. To find the keys to a healthy future for ourselves and for our kids.

Whatever it is that matters most to you, Sunnybrook has a way for you to get a step closer to it.

Please invest in Sunnybrook right now, when it matters most.

Without you, it can’t be done

The time to invest is right now, when we have momentum

Dr. Barry McLellan, president & CEO Sunnybrook Health Sciences Centre

Kevin Goldthorp, CEO Sunnybrook Foundation

Jennifer Tory, chair Campaign for Sunnybrook

A future in which my daughters don’t fear the life-threatening diseases that I do today. That’s what matters most to me.

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“Quick access to quality care”

Raymond Shiu, patient (Schulich Heart Centre)

“Knowing our health is in the best hands”

Nicole and Jordan Bitove, donors (Women & Babies Program) 3130

“The patience and compassion of others”

Emily Pearson, patient (Trauma, Emergency & Critical Care)32

“To laugh again”

Karen Liberman, patient (Brain Sciences Program)

Our VisionSunnybrook invents the future of health care.

Our MissionWe care for our patients and their families when it matters most. In partnership with the University of Toronto, Sunnybrook leads by discovery, innovation, teaching and learning.

Our Values

excellenceWe are committed to excellence in everything we do; to exceeding the expectations of our donors, volunteers and Hospital partners; to defining the future of health care philanthropy.

CollaborationWe can achieve more by working together. We are committed to collaborating with our internal and external stakeholders.

accountabilityDonors and volunteers are at the centre of everything we do. We are accountable to our donors for the wise use and management of the resources they give to the Foundation and transparent on how donor funds impact the Hospital’s mission.

RespectWe hold ourselves to the highest of ethical standards. We will respect privacy and confidentiality. We will use the strength of our differences, embracing each person’s uniqueness to help achieve our mission.

engagementDonors, volunteers and staff are all active members of the Sunnybrook team and integral to the Hospital’s success. By involving these people in our work we will best contribute to achieving Sunnybrook’s vision and mission.

Sunnybrook Foundation2075 Bayview Avenue, Suite H332 Toronto, Ontario M4N 3M5

Phone: 416 480 4483 Toll Free: 1 866 696 2008 Fax: 416 480 6155 E-mail: foundation@sunnybrook.ca

Charitable Business Number: 899209118RR0001

sunnybrook.ca

Cover Portrait: Keira and Krystyna McNulty, patients (Women & Babies Program)