Developers in the Cloud!!Magnus Jern, CEO & Founder!Twitter: @goldengekko !E-mail: mj@goldengekko.com

Agenda

!   How can APIs and services be made friendlier for the mobile developer?

! Recognising the importance for of interoperable APIs in user management and QoS

!   Pinpointing how to turn APIs from a technical solution into a profitable steering wheel which drives business

Shifting from monolithic web app development: building services and infrastructure for today’s apps to allow data flow and management within the Cloud

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Overview

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A team of 140+ people that love and breathe mobile apps. 20+ nationalities across 5 countries.

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More than 150 brands and agencies have put their trust in us with 400+ apps delivered in the past 12 months

Why are we talking about cloud services? Always consider leveraging open source and cloud services to reduce time to market, risk and cost

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App evolution over time

Experience

Our first app in 2006

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Arla Mobile Cookbook

Solution: We invented our own cloud for content and user data

BAA in 2009

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Challenge: A holistic experience for travellers through Heathrow airport

1 Pre-trip Looking for easy ways to plan, book and board the plane

2 At the airport Track flight status, discover airport services or search for information if things go wrong with the travel 3 On-board A unique opportunity to provide enhanced services with the increase in connectivity on planes 4 At the destination Explore destination informaton and share experiences

5 Post-trip Share feedback and search information for next trip

Solution: Aggregate existing backends/feeds (no acceptable APIs) through GAE with a REST JSON API and later added push with Urban Airship

My Dog in 2010 Social mobile platform for dog lovers.

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Portfolio

Challenge: Build a social platform with user management, photo sharing, status updates, content storage, in-app payments, notifications and more

Solution: Evaluated 5+ social platforms incl Ning, Kickapps, Facebook Open Graph, etc and based it on Kickapps

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Portfolio

O2 Healthy in 2011 Healthy is a walking app that allows users to track, record and publish your walking

Challenge

Social core part with users inviting friends for walks, publishing their walking activity, routes and photos to Facebook and get rewarded with badges to collect.

Solution: Social interaction and user management based on Facebook with additional support from Twitter

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Meetr Enterprise Product 2012

Notifications of updates to all resources.

Take orders and capture data from

the road.

Online and offline access to product

catalog and support material.

Stay up-to-date with corporate blogs and social media.

Challenge: Develop a tool to improve sales productivity  

Solution: Document repository from Box.net, Forms from Google Forms, CRM from Salesforce, Social from Twitter, Linkedin, etc  

Other

!   WAC In-app Payments

! Bluevia APIs for Location, Roaming Presence and more

!   Vodafone Storage Cloud

!   Vodafone Contacts & Backup

!   O2/Telefonica Enterprise Cloud

Experience from operator cloud services

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What do developers want and need?!

The Challenge

Developer needs

!   API Maturity and service compliance

!   Short and long term cost

!   Simplicity of integration incl API protocols

!   Reliability & Scalability

!   Data Ownership, Privacy and Protection

!   Future proof including transition path

Key considerations when choosing a cloud provider

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Developer challenges

!   Testing (especially offshore without a SIM)

!   Device specific issues

!   Early stage pilots and version control

!   SDK maturity

!   Forums to ask for support (maturity/popularity)

Key considerations when choosing a cloud provider

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What’s next?

! Standardised cross-operator payments

!   Big data APIs from operators

!   Customer profile APIs from

!   Personal customer storage

!   “App recommendations” (secure/safe)

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Operator opportunity

!Thank you !!Magnus Jern, CEO Golden Gekko!mj@goldengekko.com