what museums need to understand for the future...
TRANSCRIPT
![Page 1: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/1.jpg)
Being Social:What Museums Need to Understand for the FutureOriginal article in Museum-iD Magazineby Adam Reed Rozan, Director of Audience Engagement.
at the Worcester Art Museum. Summarized by Museum Hack
![Page 2: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/2.jpg)
The new for museums will be a
constant sense of exploration in gaming, social media, and communications.
![Page 3: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/3.jpg)
Most adults are not interested in looking contemplatively at art. They want to be active, loud, and visibly engaged.
![Page 4: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/4.jpg)
Visitor interests are now customized, personal and social. Audiences want them represented.
![Page 5: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/5.jpg)
Audiences now consider themselves experts.
![Page 6: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/6.jpg)
Museums have adopted the same mission: to transform once-hushed spacesinto vibrant cultural centers.
![Page 7: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/7.jpg)
The museum has become a venue for adult themed activities, drinking, and live music performances.
![Page 8: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/8.jpg)
Audiences wanted to interact with exhibitions. Not just look at them.
![Page 9: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/9.jpg)
Visitors interact with the museum online before they even walk in the door.
![Page 10: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/10.jpg)
The online movement
no longer countsas a controversial topic for museum professionals.
![Page 11: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/11.jpg)
Museums need to experiment with exhibitions, programs, and online activities.
![Page 12: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/12.jpg)
Museums require new thinking...towards audiences, collections, museum experience, and the basic role of the institution itself.
![Page 13: What Museums Need to Understand for the Future …museumhack.com/wp-content/uploads/2014/10/Being-Social...Being Social: What Museums Need to Understand for the Future Original article](https://reader035.vdocuments.net/reader035/viewer/2022071106/5fe0a6fd89927764ff7a322d/html5/thumbnails/13.jpg)
“The Business of Being Social: What Museums Need to
Understand for the Future” Original article written by
Adam Reed Rozan, Director of Audience
Engagement, Worcester Art Museum
Twitter: @adamrozan
Summarized by Museum Hack About, Company News, @MuseumHack on Twitter
Contact us at [email protected]
Twitter: @MuseumID