what now? what do you do with your website after launch?
TRANSCRIPT
WHAT NOW?
What Do You Do With Your
Website After Launch?
Matthew Olson – On Twitter @_Signalfire_
Who Is Signalfire?
• Award winning digital agency
• Delavan – based
• Local and international clients
• Talk with us on Twitter @_Signalfire_
Don’t Let This Happen
Websites are like children…
Everyone has fun making them, but
the real work begins once they’re
born…
Top 5 Website Issues
1. I don’t get enough visitors to my website
2. I don’t get a lot of sales from my website
3. My website doesn’t show up on Google
4. I don’t / can’t update my website
5. I have nothing to blog about
Does Your Website Have…
1. Content Management
System (CMS)
2. Call to action
3. Connection to
community
4. Traffic data gathering
5. Blog for news, events,
or other updates
Website Traffic Pattern
What Powers
Web Traffic?
AWESOME
CONTENT
Generating Awesome
• Top 10 questions customers ask
• Profiling key employees
• Tips, tricks, shortcuts, and crazy ideas
• Case studies, testimonials, and successes
• User-submitted content
Awesome Is More Than Text
• Pictures with
people & products
• Video showing
events or news
• Contests driving
engagement
Rolling Out Awesome
• Update website — include social sharing
• Email blast to close followers
• Facebook, LinkedIn at key times
• Twitter, other platforms to community
• News release to traditional media
Social Media Awesomesauce
• Which platform?
• How often?
• When?
• Is it working?
• What numbers
count?
Beware of Fake Awesome
• Never pay for emails, followers, or fans
• First page of Google won’t happen
tomorrow — regardless of budget
• You cannot pay to remove bad reviews
• Always choose your KPI’s
QUESTIONS?
Matthew Olson
www.Signalfire.usFacebook.com/Signalfire
Twitter.com/_Signalfire_
(262) 725-4500