what people get wrong when building ai ventures - jack owen, talent associate, entrepreneur first

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Private and confidential. Not for distribution. What people get wrong when building AI ventures @jackwowen

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Page 1: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

What people get wrong when building AI ventures

@jackwowen

Page 2: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Entrepreneur First has more machine learning investments than anyone else in Europe

Page 3: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

We have built 100 companies worth collectively over £1billion

Page 4: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

EF solves the biggest problem connected with starting a company...

Page 5: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

We fund you to find a cofounder

Page 6: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

We fund you to find a cofounder

(and come up with an idea)

Page 7: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First
Page 8: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

We fund you to find a cofounder

(and come up with an idea)

Page 9: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Smart people have terrible ideas

Page 10: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

You probably have a bad idea

Page 11: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

‘Ideas’ become hammers looking for nails

Page 12: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

An idea is about a solution

Page 13: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

People like you love solutions

Page 14: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

“My idea is to use Deep Reinforcement Learning to optimize transportation schedules.”

Page 15: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

Why might this company fail?

Page 16: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

1. Deep reinforcement learning doesn’t work well enough

2. This isn’t a big enough problem for transportation companies

Page 17: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

1. Deep reinforcement learning doesn’t work well enough

2. This isn’t a big enough problem for transportation companies

Page 18: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

Every EF company to date has failed because they couldn’t find a big enough problem to uniquely solve

Page 19: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

Find a real problem, and the solution tends to follow

Page 20: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

In a great market — a market with lots of real potential customers — the market pulls product out of the startup”

Marc Andreesen

Page 21: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

A “hair on fire” problem: Something so painful and urgent that the customer will try any solution...

...even the half-baked, imperfect, ‘ideas’ you initially come up with

Page 22: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

Product-market fit

Page 23: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

Market-product fit

Page 24: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

Solutions are myopic

Page 25: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

“My idea is to use Deep Reinforcement Learning to optimize transportation schedules.”

Page 26: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

AI means that you have no excuse not to be ambitious

Page 27: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

What we have learnt about ambition

Page 28: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

1. Lowering ambition doesn’t save you2. You have to bake ambition in from the

start3. Ambitious companies create a

“behaviour explosion”

Page 29: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Make something easy that’s (a) hard and (b) a bottleneck

Page 30: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

“If ____________ were easier, there’d be way more demand to do it – and we’d be the gatekeeper”

Page 31: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Common mistake: making something easier that’s not a bottleneck

Page 32: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Your opportunity cost is too high to do something that’s not huge

Page 33: What people get wrong when building AI ventures - Jack Owen, Talent Associate, Entrepreneur First

Private and confidential. Not for distribution.

EF funds you to find a cofounder

Cohorts start April & October100 people for 3-5monthsApplication deadline: 31st December

What people get wrong when building AI ventures

joinef.com/apply | @jackwowen