Peter Piper Picked a Peck of Pickled Peppers

Untwisting Public Affairs/Relations

Maurice ClemmonsAssistant Director, Community Resources

Shepeard Community Blood CenterAugusta, Georgia

What Pickles we packedPreparing Press Kits

Approaching Various Media Venues

Building & Nurturing Media Relationships

Crafting Effective Messages & Press Releases

Delivering an Effective Media Interview

Preparing Press Kits…

that will actually be read!

Not Your 1990’s Press Kit • 80Lb or greater Cover weight for the folder & a color that complements

your centers colors• Select a lighter weight textured finish over a gloss if cost is an

issue

• Emboss or Print your logo on the cover• If Budget is a concern: Opt for a logo item with raffia or draw cord

around the folder rather than a sticker• Ensure there are card slits for your business card

• Basics to include• Left side pocket:

• Paragraph history of your Blood Center• List of Hospitals you serve• Bullet Point fact Sheet: ONE page

• Top 10 Reasons to donate Blood(from ABC’s 56 Blood Facts; how many units your blood center needs daily to help patients in your area; your center locations & hours of operations

• Right side pocket:• One page fact sheet (bullet point format) of the history of the

event they are covering be sure to include numbers or percentages and years. Reporters thrive on stats!

• One page of high resolution color or b&w pictures of historical representation of event WITH dated bylines & refer3ence location on enclosed cd/DVD , flash drive or on your web site.

• This is the Wow factor. Insert the customized cd/DVD with the reporters picture on the label right up front in the right side pocket.

• An inviation to attend the next 3 center events, include dates, times & locations

The Customized WOW

Create a template of a CD/DVD sticker that can be quickly customized with the reporters name and picture (if available on line)

INSERT A SAMPLE “Information for Kimberly Campbell, WJBF, ABC Reporter”

On the cd/DVD have electronically, all the information y9ou provided in hard copy form, on the laft hand side of your Press Kit; ABC’s 56 Blood Facts; Links sources for additional information about blood products and use (ADRP.org;Americasbloodcenters.org;aabb.org;your web site;etc);the pictures with bylines and names from the hard copy enclosed; why 1 donation helps save 3 lives; points of contact; and a few heart felt recipient stories/donor stories.

Welcome to the E-Kit!

• HELP LINDA PETERSEN

• YOU WANNA CRAFT THIS ONE?