what readers are looking for

AudienceInsight and Research W hatreadersare looking for Readersw antcredible recom m endationsand to betterunderstand authors& books Lessinterestin Book industry and online com m unity tools 0% 25% 50% 75% 100% W HEN I READ SOM ETHING GREAT , I HAVE TO SHARE IT ; GIVEM E ONLINE COM M UNITY TOOLS I NEED TO KNOW W HAT ' S HAPPENING IN LITERATURE AND THE PUBLISHING INDUSTRY ; KEEP M E UP TO DATE ON THE LATEST IDEAS , NEW S , AND TRENDS I W ANT TO M ORE DEEPLY UNDERSTAND THE AUTHORS AND BOOKS I ENJOY ; GIVEM E INTERVIEW S , PROFILES , AND COM M ENTARY I' M LOOKING FOR GREAT READS ; GIVE M E RECOM M ENDATIONS FROM PEOPLE I TRUST S TRO NGLY AGREE S OM EW HAT AGREE N EITHER S OM EW HAT D ISAGREE S TRO NGLY DISAGREE 28 Q UESTION: O NA S CALE OF 1 (S TRONGLY DISAGREE ) TO 5 (S TRONGLY AGREE ), HOW MUCH DO YOU AGREE OR DISAGREE W ITH EACH STATEM ENT . S TATEMENTS WERE RANDOMIZED. N = 5,063

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NPR book lovers give their recommendations.

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Audience Insight and Research

What readers are looking forReaders want credible recommendations and to better understand authors & booksLess interest in Book industry and online community tools

0% 25% 50% 75% 100%

WHEN I READ SOMETHING GREAT, I HAVE TO SHARE IT; GIVE MEONLINE COMMUNITY TOOLS

I NEED TO KNOW WHAT'S HAPPENING IN LITERATURE AND THEPUBLISHING INDUSTRY; KEEP ME UP TO DATE ON THE LATEST

IDEAS, NEWS, AND TRENDS

I WANT TO MORE DEEPLY UNDERSTAND THE AUTHORS ANDBOOKS I ENJOY; GIVE ME INTERVIEWS, PROFILES, AND

COMMENTARY

I'M LOOKING FOR GREAT READS; GIVE ME RECOMMENDATIONSFROM PEOPLE I TRUST

STRONGLY AGREE SOMEWHAT AGREE NEITHER SOMEWHAT DISAGREE STRONGLY DISAGREE

QUESTION: ON A SCALE OF 1 (STRONGLY DISAGREE) TO 5 (STRONGLY AGREE), HOW MUCH DO YOUAGREE OR DISAGREE WITH EACH STATEMENT. STATEMENTS WERE RANDOMIZED.

N = 5,063

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