what really matters in wordpress seo

What Really Matters in WordPress SEO

What do you think ofwhen you hearthe term SEO?

Copyright © 2016 Web Savvy Marketing, All Rights Reserved

Tangled Scam Shady Slimy

Bad Writing Patience Frustration Fear Mystery

ConfusingBuzzword Extremely Important

Gamification Necessary Fear Mongering Overwhelming

Relevant Outdated

Customized


Why do peoplehave such a negativeimpression of SEO?


MisinformationLack of KnowledgeUnfocused Efforts


What do I think ofwhen I hear

the term SEO?


Possibilities Success Revenue Leads Sales Growth Opportunities

Options Power Liberation

Free Powerful Prospects Customers Helpful

Empowerment Engagement


Change your perception and you will change your results.

We need to reorient our thinkingabout internet marketing, and more

specifically, search engine optimization.Copyright © 2016 Web Savvy Marketing, All Rights Reserved

What doessearch engine optimizationreally mean?


Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

- Google’s Search Engine Optimization Starter Guide

“


What doesthis have to do

with you?


How dosearch enginesmake money?


Happy Users

What does asearch engine need

to make users happy?


A positive user experience.


1. User has a question2. User inputs a search query3. User reviews search results4. User clicks through to website or blog5. User gets his/her question answered6. User has positive experience7. User returns and searches againCopyright © 2016 Web Savvy Marketing, All Rights Reserved

Help Google find the best content to solve a user’s problem and you’ll win at SEO.

Every single time.Copyright © 2016 Web Savvy Marketing, All Rights Reserved

How can you make sure users have a

positive experience?


Ask lots of questions and provide the answers.Who am I?What do I offer?What questions do my visitors have?What problems do my visitors have?How can I solve those problems?Copyright © 2016 Web Savvy Marketing, All Rights Reserved

How does thisQ&A process apply

to WordPress?



Pages Posts Categories

Tags ProductsHome

Courses Images CPTs

SEO possibilitiesin WordPressare endless!

SEO is Precise

SEO is more thanthrowing keywords

into WordPress.

SEO is a Process

*SEO Process Within WordPress & Plugins


WordPress SEO isn’t a plugin or green dot.

SEO plugins are simply toolsthat you use in an holistic SEO process that you execute over

an extended period of time.


You need to create a roadmap for Google that clearly matches

a search term to the best content for that given phrase.


URLPageName

h1Header

Images

Links

Related Phrases

Content

Meta Description Meta

Title

XML Sitemaps

WordPress is an amazing tool for building a consistent SEO roadmap for search engines.


Let’s Look atSome Real-World

Examples ofSolving Problems


Is there value for the user?Almost of these results are consistent with answering a user’s question and solving a specific problem.

Google can easily tell what the destination URL will be about and if it will provide value to the user.

More importantly, the user can tell exactly what he/she will receive once an item is selected from the list. This helps with click through rates, which influences both SEO and conversions.

These search results create a positive user experience and they solve a problem. It’s why they are winning at SEO.Copyright © 2016 Web Savvy Marketing, All Rights Reserved

Is there value for the user?Which page should Google select for windshield repair within the Henderson Glass website?

It’s hard to know which page best matches the results, because all three pages offer similar information and provide no distinct value to the user.

They are simply designed to capture organic search traffic. This is bad for SEO and the user experience.

PS: The spammy footer links only further degrade the website’s value for Google and users.


Is there value for the user?Yes! This page is clearly about windshield repair and it provides value.

The phrase is used throughout:

•URL•Meta title and description •H1 header•First paragraph•Image•Video•Variations within content

Does it answer a question?

Yes! Solid information with multimedia to assist the user in understanding the process of windshield repair.


Plugins SEOThese plugins are great tools that assist in SEO efforts.


5 Elements of Successful SEO

1. Think like Google and stay focused on the search engine’s core objectives.

2. Ask a lot of questions!3. Create content that solves problems

and provides solutions.4. Establish a structured process for

research, planning, execution, and reporting.

5. Always stay focused on providing a positive user experience.


Any Questions?


Rebecca Gill

WordPress Agency Owner & SEO Instructor@rebeccagill

RebeccaGill.com


Digital agency serving small business through enterprise level clients. Services and products include custom website design and development, SEO consulting, and stock WordPress themes.www.web-savvy-marketing.comEight hour online course for DIY SEO education. Course includes videos, how-to tutorials, template downloads, and quizzes.www.diySEOcourses.comThree day intensive SEO training workshop taking place in January of 2017. Learn my SEO process from start to finish in an interactive and activity driven classroom setting. Tickets are limited.www.SEObootcamp.com

what really matters in wordpress seo

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