WHAT’S ON MAIN STAGE2016 ACTS

The hotly anticipated festival combines music – with three international artists, and multiple stages – with entertainment, artisan markets, food and drink and even a brunch deck.

Alternative rock band the Kaiser Chiefs headline this year’s instalment of the festival, playing on the What’s On main stage, supported by Scottish favourites Travis and Britpop band The Charlatans.

ABOUT PARTY IN THE PARK

• Party In The Park is a day-long music festival, taking place from 2pm - midnight.• 2016 will be the third edition of the festival, it is set to be the biggest and best yet! • Multiple stages give Party In The Park a true festival feel and differentiates it from other events in the region.

BUY YOUR TICKETS NOWplatinumlist.net tickets.virginmegastore.me partyinthepark.ae

AND MUCH MORE

PRESENTED BY

More than

10,000

festival goers attended

Party In The Park

2015

TICKETSAED 295 Early Bird AED 350 Regular

AED 650 Brunch Deck(inc. BBQ brunchfrom 2pm to 5pm)

AED 1,200 VIP(incl. unlimited F&B from

2pm until 11:30pmin the VIP lounge)

ARTISAN STALLSBe'LIGHTDubai by DesignDJ AcademyDumb DropHighlife DubaiLady MauveGlam BarSlaMSASHGlowfish2birdsJ&L Art StudioMaddy Butcher ART

ARTISAN STALLSMarmarlandPeas in a PodBoho MalikaAVVAUrban ScampYislamooLynda Marion JewelryKYP by LepartKukiRyokö BagsSassakmeaIshtar coutureLittle MajlisLokaLoksaKiddies & ColorsFLAWDDoodle Inc.Pretty Little Things DubaiRubabikiaShawleez

XX:XXPM XX:XXPM XX:XXPM XX:XXPM

SET TIMINGSSET TIMINGS

AND MUCH MORE

F&B SPONSORS

BAR

BAR

BAR

VIP LOUNGE

VIP DECK

TICKETS

F&B AREA

WHAT’S ON STAGE

GOOD GARDEN STAGE

BRUNCH DECKGOOD MARKET

HYPE MARKET

DROP ZONEAND SKATE RAMP

HYPE CLUBHOUSE

SECRET GARDEN

DUBAI MEDIA CITYTHE MARINA

ENTRANCE

ATM

2015

PLAN

PARTY IN THE PARK SITE MAPThe Party In The Park site is split into multiple interactive areas; sponsors activations, food trucks and bars are spread out throughout the park:

• What’s On Main Stage• Hype Clubhouse • Hype Artisan Village• good Acoustic Stage

• good Artisan Village• Secret Garden • McGettigans Brunch Deck• VIP Deck

WHO PARTIES IN THE PARKThe festival has a wide appeal with something on offer for everyone, the good Garden is traditionally aimed at families whilst the Hype Clubhouse caters for the younger clientele with a highlight being the B-Boy battle competition, foodies can find an array of offerings from the multiple food trucks and branded bars…the festival vibe can be enjoyed by all!

WHAT’S ON MAIN STAGE2015 ACTS

2014 ACTS

What’s On is the UAE’s best loved and biggest-selling magazine, it has been the authoritative voice of the UAE’s entertainment scene for more than 37 years. What’s On is the go-to title for life in the Emirates.

The What’s On main stage features award-winning international artists. 2015 saw legendary rock band Stereophonics headline as well as Razorlight, Parlotones, and multiple local acts.

The 2014 festival saw global pop princess Lily Allen headline the festival. Chart-topping names including Richard Ashcroft, Freshlyground and The Ting Tings also performed.

GOOD GARDEN & GOOD ACOUSTIC STAGE

good magazine is a unique title designed to make life easier and simpler for those living in the region, changing the way you eat, shop and live. good is a magazine that helps you to live well for less.

The good Garden is a little bit of rustic charm in a city of skyscrapers. Local artisans and food vendors line the area. The good Acoustic stage features local acts playing everything from soul to Jazz. Last year’s event saw soul legend Adam Baluch headline.

HYPE CLUB HOUSE AND HYPE VILLAGEHype is the essential nightlife and music guide, available free, weekly, throughout the emirate.

The Hype Clubhouse showcases international and local DJs. The best clubs in Dubai unite to play back-to-back sets from their respective DJs, a key attraction to the Clubhouse is the The B-Boy Battle.

The Hype Village features the latest in urban street style with entertainment such as hula dancers, cling film artists, and a pop-up market of local artisans.

COMMUNICATIONA STRATEGIC MARKETING COMMUNICATIONS PLAN IS PUT IN PLACE TO GENERATE MAXIMUM EXPOSURE FOR PARTY IN THE PARK.

The plan includes coverage across a variety of mediums, including Motivate’s in-house brands:

Advertising in regional newspapers, radio, cinema and TV.

An integrated social media plan will be implemented.

MEDIA PLANTHE 2016 CAMPAIGN IS WORTH OVER US$1,000,000.

Party In The Park will be covered extensively across the Motivate portfolio. Additional radio elements will be added to the campaign to include station liners and on air contests.

ADDED VALUE

CHANNELPUBLICATION/

WEBSITE FORMAT

SEPTEMBER 2016 OCTOBER 2016 NOVEMBER 2016 VALUE

W1 W2 W3 W4 W5 W1 W2 W3 W4 W1 W2 W3 W4 INSERTIONS PER INSERT $ TOTAL

Print Advertising What’s On Dubai IFCS 1 1 $13,500 $13,500 What’s On Dubai FP 1 1 2 $3,750 $7,500 HYPE IFCS 1 1 1 3 $7,000 $21,000 HYPE FP 1 1 1 1 1 1 1 1 1 9 $3,750 $33,750 good IFCS 1 1 $12,600 $12,600 good FP 1 1 2 $3,500 $7,000 The Week FP 1 1 1 1 1 5 $6,000 $30,000 BTME FP 1 1 1 3 $6,500 $19,500 Emirates Woman FP 1 1 1 3 $4,500 $13,500 Emirates Man FP 1 1 2 $6,000 $12,000 Campaign FP 1 1 1 1 4 $5,000 $20,000 Stuff FP 1 1 1 3 $4,000 $12,000 identity FP 1 1 1 3 $3,500 $10,500 Cyclist FP 1 1 1 3 $6,000 $18,000 Golf Digest FP 1 1 1 3 $3,750 $11,250

Newpapers 7Days 1/4 page 1 1 1 1 1 1 6 $3,231 $19,386 Gulf News 1/4 page 1 1 1 1 1 1 6 $3,232 $19,392 Khaleej Times 1/4 page 1 1 1 1 1 1 6 $5,078 $30,468

E-blast What’s On Dubai Email 1 1 1 3 $4,400 $13,200 What’s On Abu Dhabi Email 1 1 1 3 $4,400 $13,200

Banneradvertising

Campaignme.com MPU display banner 1 1 1 3 $3,200 $9,600 partyinthepark.ae Website live 1 1 $0 $0 stuffmiddleeast.com MPU display banner 1 1 1 3 $8,000 $24,000 gulfbusiness.com MPU display banner 1 1 1 3 $24,000 $72,000 whatson.ae MPU display banner 1 1 1 3 $40,000 $120,000 Elevision advertising Lift advertisements 1 1 1 3 $5,706 $17,118

Radio Dubai 92 Radio 30 Ad Radio 35 35 35 105 $50 $5,250 Cinema VOX Cinemas 30 second slots weekly 1 1 $450,000 $450,000

TOTAL 1,035,714

PRE-CONCERT BENEFITS

• Exclusive presenting sponsor rights (in conjunction with What’s On) which will see the festival co-branded • Logo on all event collateral, plus media plan worth over US$1,000,000• 30 second radio spot mentioning presenting sponsor by name• 30 second cinema advert across VOX cinemas mentioning presenting sponsor by name• Logo on wristbands• Logo on website with 250-word company profile• Dedicated press release to announce presenting sponsorship• 1x FP advert in What’s On magazine (worth US$3,750)• 1x EDM to the What’s On database (over 100,000 readers)• Inclusion in pre-event coverage across the motivate titles and websites• Radio DJ mentions to be discussed

AT THE CONCERT BENEFITS

• 15 VIP lounge tickets (worth US$4,063)• 35 Regular tickets (worth US$3,335)• TVC at the event (30 seconds maximum)• Two brand activation areas within the festival site (6m x 6m), limited staff passes to be agreed• Opportunity for branded giveaways• Logo on all event branding where the Party In The Park name is used, including (but not limited to) fence banners, stage screens, entrance archway & directional signage• 10x fence banners (produced at own cost)• 10x flags (produced at own cost)

POST-CONCERT BENEFITS

• Comprehensive Post-Event Report• Inclusion in post-event coverage across the Motivate titles and websites

PARTY IN THE PARKHEADLINE SPONSOR US$200,000

PRE-CONCERT BENEFITS

• Logo on event collateral, plus media plan worth over US$1,000,000• Logo on website with 200-word company profile• 1x FP advert in What’s On magazine (worth US$3,750)

AT THE CONCERT BENEFITS

• Sponsorship of specific festival area (e.g. good garden, Hype Clubhouse) • 10 VIP lounge tickets (worth US$2,700) • 20 Regular tickets (worth US$1,905)• Two brand activation areas within the festival site (5m x 5m), limited staff passes to be agreed• Logo on all event branding where the Party In The Park name is used, including (but not limited to) fence banners, stage screens, entrance archway & directional signage• TVC at the event (30 seconds maximum)• Opportunity to do branded giveaways• 4x fence banners (produced at own cost)• 4x flags (produced at own cost) POST-CONCERT BENEFITS

• Comprehensive Post-Event Report• Inclusion in post-event coverage across Motivate titles

PARTY IN THE PARKGOLD SPONSOR US$100,000

PRE-CONCERT BENEFITS

• Logo on event collateral, plus media plan worth over US$1,000,000• Logo on website with 150-word company profile• Dedicated EDM to the What’s On database (over 100,000 readers)

AT THE CONCERT BENEFITS

• Activation space at the event (3m x 3m), limited staff passes to be agreed• 6 VIP lounge tickets (worth US$1,625)• 10 Regular tickets (worth US$925)• Logo on all event branding where the Party In The Park name is used, including (but not limited to) fence banners, stage screens, entrance archway & directional signage • Opportunity to do branded giveaways• 2x fence banners (produced at own cost) POST-CONCERT BENEFITS

• Comprehensive Post-Event Report• Inclusion in post-event coverage across the Motivate titles

PARTY IN THE PARKSILVER SPONSOR US$50,000

PREVIOUS SPONSORS

CONTACTBespoke packages can be tailored to meet your company objectives. For more details, please contact:

Susan McKeen Sponsorship Sales Manager

susan.mckeen@motivate.ae

T +971 4 427 3420

M +971 55 129 9778