–what should csr really look like? –is csr appropriate answer to today's challenges? pierre...
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–What Should CSR Really Look Like?
–Is CSR appropriate answer to today's challenges?
Pierre Echard
Director, CSR Europe network of
National Partner Organisations
International Conference – “CSR in the EU - 10: expectations vs. reality”
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Is CSR appropriate answer to today's challenges?
March 2000 – Lisbon Summit: European Heads of State appeal to business for greater social responsibility:
CSR is part of the EU strategy for 2010: “To make Europe “the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion by 2010”
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10 years CSR developments in Europe
EU
lead
ers
hip
Bu
sin
ess lead
ers
hip
20102000 2005
Lisbon Summit I
Lisbon Summit II
Creation CSR
Europe
1st European Business
Convention on CSR
Launch of European Marketplace & Roadmap for
competitive and sustainable enterprise
1st EU Communicatio
n 2002
EU Multi-stakeholder
Forum
European Business
Campaign on CSR
Business Roadmap
2nd EU Communicatio
n 2006
Delors Appeal
1995
European Alliance on CSR
EABIS-2003
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The European Roadmap towards a sustainable and competitive enterprise: Reclaiming the CSR agenda
“The Commission explicitly recognised that voluntary business initiatives, in the form of corporate social responsibility [CSR] practices, can play a key role in contributing to sustainable development while enhancing Europe’s innovative potential and competitiveness…
The Commission therefore welcomes CSR Europe’s courage and engagement and looks forward to a fruitful partnership for the future.”
José Manuel Barroso President of the European Commission
4 March 2005
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EU CSR Communication 2006: To make Europe a Pole of Excellence on CSR
EU Communication on CSR – 22 March 2006
• Strengthen partnerships with all stakeholders, and further promote the voluntary nature of CSR innovation and practice
• European Alliance on CSR: EU commits to ensure a more business-friendly environment in Europe if companies commit to CSR.
• Integrate the promotion of CSR into EU policy (Trade, Development, Research etc…)
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Priority areas of the European agenda
1. Innovation & Entrepreneurship (+Help SMEs o flourish & grow*)
2. Skills/competence building/employability
3. Equal opportunities & diversity
4. Improving working condition also in coopereation with supply chain*
5. Health & safety**
6. Environmental protection
7. CSR in the mainstream of business (+ focus on the supply chain*)
8. Pro-active dialogue & engagement with all relevant stakeholders
9. Leadership & governance
10.Communication & transparency (+ making non-financial performancemore understandable and beter integrated with financial performance*)
11.B2B cooperation & alliances
12.Operate responsibly outside the EU borders*
* Highlighted specifically in the Alliance ** Only in Roadmap
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What Should CSR Really Look Like?
“CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.”
European Commission, Green Paper July 2001
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CSR Europe Members
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CSR Europe’s National Partners
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Sharing European Practical SolutionsCSR Marketplace
Over 500 CSR case studies within key CSR areas:
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What solutions do companies implement?
Access to Electricity
Hybrid Systems
Work Life Effectiveness Programme
Ethical Sourcing
Sustainable Procurement
Supplier Diversity
Preventing discrimination
Improved Health For Roma Women
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What solutions do companies implement?
EMS Communication
The Danone Way
Business in deprived areas
The Safety Matrix
Fighting corruption - Transparency Intl.
Integrated Reporting
PCs for Schools