what should i charge - entrepreneurship 101
TRANSCRIPT
Why Do We Have Prices?
Why Does Apple Have a $17,000 Watch?
Why Do We Buy More When Prices End in 9?
Isn’t Price Just Supply / Demand?
Internal External
Costs Demand & Supply
Goals Compe00on
Posi0oning Expecta0ons
Business Model Legal / Poli0cal
Channel Customer Pain
Supply Budget Thresholds / Sales Fric0on
What Pricing Strategy Should I use?
Typical Strategic Dynamic
How Should I Set My Prices?