what social media can & cannot do
TRANSCRIPT
WHAT CAN &CANNOT DOSOCIAL
MEDIASetting expectation right on the onset
Social media seems like a magic bullet to so many, yet when it fails miserably, understand why is
not a priority.
Thing is, social media IS NOT golden goose but it can amplify your marketing efforts ten-fold
if done properly.
Here’s what it CAN and CANNOT do, no fluff.
Social Media CAN..
AMPLIFY your current marketing strategies by engaging in the communities you’re focusing on
Be an OPPORTUNITY to engage with current and potential customers online
DIRECT potential customers towards your current goals eg. website, subscriptions, events etc..
Build brand awareness
Build your brand’s community
Be ONE-PART of a multi-faceted marketing campaign
Social Media CAN NOT..
A one-stop solution for all your marketing needs
An easy, ‘If you built it, they will come’ scenario
Worth less than what you were paying for advertising back in 1995
Build your empire in a month
The cure to everything ever!
“Social media can only be successful if you integrate it and support it
through other marketing means.”- Super Amazing Wise Person
