Shirley Williams S

What Are Subscribers Saying? 10 Tips They Ask Us To Consider

DECEMBER 2012 1

Shirley Williams

10 Tips From Subscribers

➥  Social Media Practitioners often present what you need

to do to attract an audience

➥  I decided to interview Subscribers on my Talk Show on

why they subscribe and why they comment or engage.

➥  Here are their 10 tips

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Shirley Williams

Use simple language

S  Less technical

S  Not so clinical

S  Make it easy to read

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Tip #1

Shirley Williams

Zero Comments

Zero Engagement

S  No comments does not

mean that there is not

engagement

S  Visitors are just cautious

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Tip #2

Shirley Williams

Provide good content

succinct + quality content

= winning combination

= Value

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Tip #3

Shirley Williams

Make it human

S  Have a personality

S  Have fun

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Tip #4

Shirley Williams

We like to connect

S  Facilitate connections

S  Make it easy to

participate

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Tip #5

Shirley Williams

Do more “How Tos”

S  Be a resource

S  Be a teacher

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Tip #6

Shirley Williams

We like good curated content

S  Have good curated

content as well as your

own content

S  Help us get through the

information out there

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Tip #7

Shirley Williams

Good storytelling keeps me there

S  Post by telling a story

S  Make it resonate

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Tip #8

Shirley Williams

Polls are good

S  Polls associated with a post

makes it easy to engage

S  It is also anonymous

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Tip #9

Shirley Williams

What do you do with my information? Including my

comments?

S  Subscribers are concerned

about the level of control of their

information

S  This is one of the reasons they

may not comment

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Tip #10

Shirley Williams

Listen to the Subscribers’ Interview

What is social media from a subscribers perspective?

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Shirley Williams

Thank You

contact me at!wwww.socialmediapearls.com !

on twitter @williampearl !

About Shirley Williams.!

S  Shirley Williams has had a dynamic and assertive

management career that has led to a reputation of a

visionary, result-driven and passionate leader with

excellent strategic implementation and motivational

abilities.!

S  Shirley has had 20+ years in the Pharmaceuticals,

Healthcare and Information Technology. Shirley is the

principal consultant and owner at William Pearl and

Social Media Pearls. Shirley consults in strategy,

business transformation, team development and social

media. Shirley also has her own Talk Radio Show on

Social Business Environment and Healthcare. !

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