what the h*ll is twitface?
TRANSCRIPT
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Gathan D. Borden
Marketing Manager
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Overview of Social Media
Discussion
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Embedded video has been removed. Here’s the link: “A day in the life of social media”
http://youtu.be/iReY3W9ZkLU
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Enhance existing public relations efforts.
Increase web traffic.
Raise brand awareness.
Conduct market research.
Increase sales.
Strengthen customer service.
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58% of respondents said they “Like” a brand on Facebook because they are a customer, or because they want to receive discounts and promotions.
77%, said they primarily engage with brands on Facebook through reading updates and posts from the brands.
17% of those polled said they interact with brands by sharing experiences and news stories with others about the brand, and only 13% said they post updates about brands
that they “Like”.
Source: Constant Contact and Chadwick Martin Bailey, 2011
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78% of consumers who “Like” brands on Facebook said they “Like” fewer than 10 brands.
56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook.
51% of consumers said they are more likely to buy a product after “Liking” the brand on Facebook.
Source: Constant Contact and Chadwick Martin Bailey, 2011
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Create a “reveal” tab that encourages
people to “Like” your fan page.
Stay on topic.Include pictures in
your updates.
Celebrate your milestones.
Activate your fans. Run a contest.
Measure. Measure. Measure.
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Posts are limited to 140 characters.
200M registered accounts, and sees about 460K signups daily.
The lifespan of a tweet is about 30 seconds.
About 25% of tweets actually produce a reply or a retweet.
Most replies and retweets happen within the first 60 minutes.
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On June 17, 2011 I tweeted this:
Do you have any tips or recommendations on training our convention
sales staff on Twitter?
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By 10:00 a.m., I had these responses:
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chrisguizlo Chris Guizlo
There is a blogger being pitched on luxury spirits right next to me. See my future career everywhere!
chrisguizlo Chris Guizlo
Oh man, they are pitching bourbon to this reporter, I hope they have free samples.....#prpitchwatch
chrisguizlo Chris Guizlo
@Allysonsational @tylerweingart @annierosekanter Also there are two pr people pitching a reporter on bourbon next to me
at the coffee shopha
chrisguizlo Chris Guizlo
Apparently, if you pay 5-8,000 you can get your own barrel of bourbon and they will bottle it for you.
chrisguizlo Chris Guizlo
@stonyglenrider Looks like they are offering her a press trip to Kentucky for bourbon and the Kentucky Derby....
stonyglenrider Katherine Stevens
@chrisguizlo I'll take it.
chrisguizlo Chris Guizlo
Man, maybe I should go into travel pr, they are offering a trip to the Kentucky Derby and bourbon tasting to this reporter....
I then asked him where he was:
chrisguizlo Chris Guizlo
@justaddbourbon At Buzz coffee shop in Arlington, VA. Sounds like a really cool trip and really fun to overhear as a PR
student. :)
chrisguizlo Chris Guizlo
@justaddbourbon Your team has an awesome pitch!
chrisguizlo Chris Guizlo
@justaddbourbon Thanks, I might have to look into a trip as well haha!
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Activate your followers.
Include links to coupons, photos & videos. Use URL shorteners for measurement.
Share your timeline.
Reply to at 3-5 tweets a day Retweet 3-5 tweets a day
Use the 80/20 rule.
80% interacting 20% selling
Seek out people and conversations.
„Search‟ Function Hashtags
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Discuss current events.
Don‟t self-promote.
Direct tweet to influencers.
Consider the time of your tweets.
Ask others to retweet you.
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• Hootsuite
• TweetDeck• CoTweet
Dashboards
• RSS feeds
• Google AlertsNews Feeder
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Don‟t focus on the
numbers.
Develop content and not contests.
Talk with people and
share.
Ask questions.
Manage your time wisely.
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Embedded video has been removed. Here’s the link: “Social media makes communication
easier” http://youtu.be/4HZFvusQLNI
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Gathan D. Borden