what to expect in 2014 - inside insight trends webinar by jwt inside

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@JWTINSIDE #INSIDEinsights WHAT TO EXPECT IN 2 0 1 4

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Social recruiting and mobile have been hot topics for the past few years, but they really haven't changed HR like we thought they would...until now. We expected paper resumes to be useless by 2013-kind of like when we imagined flying cars would be around in the 21st Century. While that hasn't quite happened, we are seeing shifts, both subtle and dynamic, that show the industry continues to move in the direction of digital. We are happy to share with you our recent discussion of trends that we expect to affect HR teams and other industries alike in 2014.

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Page 1: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

@JWTINSIDE #INSIDEinsights

WHAT TO EXPECT IN2014

Page 2: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

PRESENTING TODAY:Erin Hartman Media Director

Stephen NemethExperience Planner

Pete Price Experience Planner

Emily FearnleySearch Engine Marketing Analyst

@JWTINSIDE #INSIDEinsights

Page 3: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

2014RedefiningExperiences

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Page 4: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

2014Redefining Refining Experiences

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Page 5: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

2013A year of bold reconsideration of what could be.

2014A year of refinement and subtlety, rethinking the details that shape an experience.

@JWTINSIDE #INSIDEinsights

Page 6: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

Focus on the details that make your experience come alive.

It’s the subtle nuances that will set you apart.

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Page 7: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

What cues in your candidate & employee experience say about your company values.

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They take the time to care for their employees. There are real people behind the process.

They give a full experience to all employees. They’re up-to-date.

They’re really excited to have me. This feels like a family.

They’re proud of their story. They want me to spend some time considering what they’re about to see if it’s a fit.

The Employee Experience:

Page 8: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

Search, Social & Mobile:

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It’s all connected- your experience should flow seamlessly across platforms and devices.

Page 9: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

Going Beyond PPC:

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Don’t just cast a wide net. Cast the right net to get the right candidates.

Page 10: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

Social Sourcing & Advertising:

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Users don’t mind being targeted, as long as it’s relevant to their interests.

Page 11: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

The Rise of Medium & Long-Form Storytelling:

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In-depth content shows that your EVP is more than just a slogan.

• A complement to BuzzFeed & UpWorthy style

• Builds on familiarity with blogs and magazine

• Tell the story anew through multimedia

• Rhythm is the key

• Ideal for consideration phase of a campaign

• Companion with “debunking” trend

Page 12: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

Social Recruiting,Meet Content Strategy:

@JWTINSIDE #INSIDEinsights

Candidates want to be part of a story, not a transaction.

• It’s a brand story, not just a career story.

• There has to be value greater than Career-specific posts to drive long term engagement.

• This requires telling a more personal story and making it more relevant to your audience(s).

Page 13: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

Social Recruiting,Meet Content Strategy:

@JWTINSIDE #INSIDEinsights

Two Examples:

Page 14: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

Social Recruiting,Meet Content Strategy:

@JWTINSIDE #INSIDEinsights

The quality of your visuals communicates the quality of the information.

Visual Content Examples

Page 15: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

Social Recruiting,Meet Content Strategy:

@JWTINSIDE #INSIDEinsights

Think about your story pathway. It shouldn’t just end on Facebook.

Brand Story Examples

Page 16: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

Social Recruiting,Meet Content Strategy:

@JWTINSIDE #INSIDEinsights

Think about your story pathway. It shouldn’t just end on Facebook.

Brand Story Examples

Page 17: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

Social Recruiting,Meet Content Strategy:

@JWTINSIDE #INSIDEinsights

Page 18: What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE

@JWTINSIDE #INSIDEinsights

QUESTIONS?

Contact us at: [email protected] or

Let JWT INSIDE help you refine the candidate experience,

contact us for a FREE 30 minute consult. Thank you!