what to expect when you're expecting a website
TRANSCRIPT
WHAT TO EXPECT
a website
WHEN YOU’RE EXPECTING…
PRESENTED BY:
HELLO LADIES!
WE’RE THE BUSINESS BETTIES
THIS IS SUZANNE
Lifestyle photographer Small business cheerleader
Graphic designer
Queen of
Cardigans
THIS IS ALLISON
Together, we have a total of more than
20 YEARS experience in helping
entrepreneurs look their best.
We specialize in…
STUNNING PHOTOGRAPHY
BEAUTIFUL BRANDING
and of course… (the reason why you’re here)
GORGEOUS WEBSITES
WHAT TO EXPECT
a workshop WHEN YOU’RE EXPECTING…
HOW LONG THE PROCESS WILL TAKE (and how much time you’ll be putting in.)
HOW MUCH YOU’LL SPEND ON A WEBSITE (plus all the other little things you didn’t think of.)
HOW YOUR WEBSITE AND YOUR BRAND WORK TOGETHER YOU’LL LEARN
IT MIGHT NOT TAKE 9 MONTHS (but it still takes time)
GET YOUR $H*T TOGETHER
(see also: content development)
TEXT
IMAGES
You’ll need…
&
TIME INVESTMENT 5+ hours
¹
RESEARCH GRAPHIC
DESIGNERS
TIME INVESTMENT 5 hours
¹
SECURE YOUR DOMAIN NAME
TIME INVESTMENT 30 minutes
¹
What’s in a name? (the science of picking the perfect domain)
DO make it short and sweet
DON’T use dashes
DO run it past your inner 12 year old
DON’T forget to claim common
variations and misspellings
MEET WITH YOUR DESIGNER
TIME INVESTMENT 1 hour
¹
THE PROCESS
MOCKUPS FEEDBACK REVISIONS
DEVELOPMENT
and then… ADD CONTENT
LAUNCH!
TIME INVESTMENT 4-6+ weeks
¹
MAKE YOURSELF AVAILABLE
TIME INVESTMENT 5-10 hours
¹
TO BLOG OR NOT TO BLOG
Changing content
Keeping Wordpress themes and plugins current
QUICK AND EASY DIY UPDATES SEAMLESS INTEGRATION WITH SOCIAL MEDIA & OTHER APPLICATIONS ONE OF THE TOP BLOGGING PLATFORMS HIGHER SEO RANKINGS
WHY OUR CLIENTS LOVE
No website will live forever.
Expect that you’ll be going through this process every 3-5 years.
BREATHE.
MONEY CAN’T BUT YOU LOVE (but you’ll need some to build a website)
DOMAIN REGISTRATION
& WEBSITE HOSTING
EXPECT TO SPEND domain registration : $12-15 annually
web hosting : $12-15 monthly
"
COPYWRITING
EXPECT TO SPEND copyediting : $125 per page
copywriting : $400 per page
"
PHOTOGRAPHY
EXPECT TO SPEND stock photography : $15-30 per image
business portrait : $350
half day rate : $800
full day rate : $1500
"
WEB DESIGN & DEVELOPMENT
EXPECT TO SPEND $1200+
"
NEVER work with a
designer without signing
a contract.
BRINGING UP BABY
your costs post-launch
EXPECT TO SPEND website maintenance : $125 hour
domain renewals : $12-15 annually
hosting fees : $185 annually
"
BREATHE.
IT’S ALL ABOUT THE BRAND, BABY! (how to welcome your new website into the family)
CREATE A BRAND
DEVELOP BRAND GUIDELINES
a work with a designer to create a logo, choose fonts, and select colors to represent your business.
b using your logo as a guide, select fonts, colors, and images that you’ll be using consistently.
PUSH.
ONE BIG HAPPY FAMILY creating consistency in your brand
THAT’S A WRAP! (so what did we learn?)
TWEET THIS!
“Creating a website doesn’t take 9 months, but plan for at least 6 weeks.”
#LadyProjectSummit #BusinessBetties
TWEET THIS!
“It takes more than a designer to build a website. Remember copywriting,
photography & hosting costs.” #LadyProjectSummit #BusinessBetties
TWEET THIS!
“Welcome your website into your brand family.”
#LadyProjectSummit #BusinessBetties
QUESTIONS?
HAVE WE GOT SOMETHING SPECIAL FOR YOU?!
(yes, yes we do. that was a rhetorical question.)
Maybe you noticed some
of the fabulous photos we
used during
our presentation
today?
A monthly subscription service that gives you stock photos that you’d actually want to use.
FOR OUR WORKSHOP ATTENDEES ONLY
Get a 3 month subscription for only $30 (regularly $45)*. (That’s 39 images for 77 cents each!)
GO TO BETTERTHANSTOCKPHOTOS.COM AND USE CODE “LADYPROJECTSUMMIT”
*Offer good until May 30, 2015
LET’S BE FRIENDS (aka how to contact us)
www.businessbetties.com
413.486.0172
FACEBOOK.COM/BUSINESSBETTIES
@BUSINESSBETTIES
INSTAGRAM.COM/ALLISONBIGGS
INSTAGRAM.COM/SUZANNELAROCQUE
PINTEREST.COM/BUSINESSBETTIES
and if you see us wandering around the Summit today…
SAY HELLO! (seriously. we really mean it.)