SLEVOMAT What to have in mind if you want to sell on Facebook – Zdeněk Linc

Content

Slevomat on Facebook

Why is Facebook important

Sales related to Facebook

Organic is dead

Facebook solution for happiness

Metrics

Slevomat results

Slevomat on Facebook

Biggest daily deal site

15 FB pages

12 cities

3 verticals – Fashion, Travel, Goods

Over 300 000 fans

Importance of Facebook

Users (at least once a month

in Czech Republic)

Seznam 96%

Google 72%

Facebook 68%

Targeting

No-one is better

Simple retargeting (not cookies, but users)

Facebook sales specifics

Facebook is mostly at the beginning of the funnel or map.

Facebook sales specifics

Organic is dead

Slevomat post regularly but we regularly see drop in organic reach

On the other hand we don ´t see drop in sales!

If someone give us like we don´t feel it in viral reach…

Viral reach 203

Facebook solution for happiness Boost

The worst button ever

Ads

Slevomat use / used everything Facebook offer (except reach block –not relevant for us)

Nice way how to easily expand reach

Targeting is a must if you don´t have great deal

Retargeting based on user not cookies

Ads examples

FBX - 6x cheaper than Google

ROI 1,2

ROI 3,5

Metrics

Seems good, but isn´t or maybe it is but I can´t tell you, because I don´t know.

Facebook metrics work different – keep that in mind CTR isn´t CTR as ecommerce subjects are used to

Never measure actions

CPC should be call CPI – cost per interaction

Use Google Analytics and tag everything you put on Facebook

Slevomat results from Facebook

ROI stable >1

Number 2 in customer aquisition

Monthly TO about 4 mio. CZK

Monthly over 300 000 visits (16% new)

Thanks for listening Questions? …probably will be some answers

linc.zdenek@gmail.com @zdeneklinc