What Uses and Gratifications (according to Blumler and Katz) will an audience

derive from your product?

Uses and Gratifications

People need media to satisfy their need to know more or live a reality outside their own.The audience chooses media that help them relax, escape their reality, expand their knowledge, or even to be able to take part in social interaction. These are some of the reasons people decide to consume media. The audience takes an active role in interpreting and integrating media into their own live, e.g. making time for a TV show.This theory is more about ‘what people do with media’ rather than ‘what media does to people’.

The 4 Main Categories

Identify• When a product of media is recognisable; there are character that contain similar

values to you or that you aim to have. This often results in the need/aim to be someone else.

Educate• A way of learning/understanding, instead of reading a book or researching online.Entertain• Looking forward to consuming media, gives you enjoyment. It can also help you

forget about your reality and any problems you have.Social Interaction• Being able to connect with other people over your shared mutual interest. It can

also tear people about with debates and even arguments.

My Product

From my product, my audience will derive multiply things.My videos main aim to entertain, there is a storyline for my audience to enjoy and think about. The song is catchy and well known, therefore many people enjoy it.I have featured my artist singing multiple times, which comes into identity, many fans will recognise the artist, which would satisfy their need to see the artist.My video also has a message, to educate people unaware of how vulnerable adults, teenager and children are. Age doesn’t make you stronger or harder to hurt, many people are even still hurt from what has happened when they were younger.