What was the strategy behind the year? Partnerships & De-centralised approach

Clear Message and AudienceStory-telling

Social Media/Online

207 EYD partners!

• 25 Member States (3 on ad hoc basis)

• Young people• Schools &

Universities

• CSOs/NGOs• Policy-

Makers

Story-telling

Audience

What was the strategy behind the year?

Comprehensive Campaign Toolkit

(online & mostly in all EU languages)

Factsheets & Infographics

Subscribe to and Disseminate the Newsletter

EYD Educational toolkit Handbook Quizzes VIP booklet Lesson Plans

Celebrity ambassadorsPLUS: Video and Photos Radio Spots Roll-ups 'Story of the Week'

Posters

Visual Identity

UNITED KINGDOM

PORTUGAL

What have been the results?

Activities with Citizens& targeting YouthEYD DAYS

ACROSS EUROPE

Facebook: • 31 600 likesTwitter:• 3 350 followers

CO-CURATORS: Friends of the Earth

(24-31 Nov) UNRWA (1-8 Dec)

Social MediaAmbassadors and Personalities

CHANGE YOUR PERSPECTIVE:

3 CONTINENTS, 5 COUNTRIES, 10 DAYS