what we doweb).pdf · kmew is a japanese company, specializes in production of fiber cement...

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Page 1: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances
Page 2: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

We collect, enrich and analyze data about your visitors

using our own ETL system. We build clear reports for

accurate decisions within the most popular BI systems.

HOW DO WE MAKE IT?

Data from web analytics and call tracking systems, open social

networks' APIs, CRM systems, and others.

WHICH DATA?

WE IMPLEMENT A DATA-DRIVEN MARKETING STRATEGY BASED ON YOUR REAL BUSINESS PROFIT

www.leadcamp.cz

Page 3: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

MOBILE APPS

WEBSITES

LANDING PAGES

UX/UI ANALYSIS

DEVELOPMENT

LEAD GENERATION

CONVERSION OPTIMIZATION

SOCIAL MEDIA ADVERTISING

ANALYTICS

PPCADVERTISING

MARKETING

WHAT WE DO

www.leadcamp.cz

Page 4: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

P R J E C T S

Page 5: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

35% 50%

+42,9%

CR Lead to Presale Request

51,8 € 12,7 €

-75,5%

Cost per Presale Request

50 140

+180%

Number of Presale Requests

2 596 € 1 776 €

-31,6%

Ad Spend

18,4 € 6,5 €

-64,4%

Cost Per Lead

140 240

+92,9%

Number of Leads

The results:

Increase the number of presale requests and calls regarding the targeted product.

Increase the percentage of calls converted to presale requests.

Keep the Сost per Presale Request to a maximum of 16.5 €.

1.

2.

3.

The objectives:

One of the leading construction companies in St. Petersburg, specializing in the supply of finishing materials

and the complete installation of projects.

The company is most interested in clients purchasing both the materials and installation because the sales of

the materials alone does not generate the company's desired profit.

Construction Company

www.leadcamp.czCase 1

Page 6: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

1% 2,5%

in 2,5 times

Conversion Lead to Sale

2 810 € 852 €

-69,7%

Cost Per Sale

17 48

+182,4%

Number of Sales

47 638 € 40 833 €

-14,3%

Ad Spend

30 € 21,78 €

-27,3%

Cost Per Lead

1600 1900

+18,8%

Number of Leads

The results:

Identitify inefficient campaign ad spending and high cost of leads in order to optimize them.

One finding during optimization was to make sure the number of leads should not fall below 20 per day

and also that the maximum cost per lead should be within 28 €.

After analysis, the following numbers were the recommended company targets: Number of Leads — 45

per day, Cost Per Lead — 23 €.

1.

2.

3.

The objectives:

A large network of multi-brand car dealers in the North West of Russia. The company manly targets the sales

through the car financing contracts.

We received three large advertising accounts from the customer. Our goals for the customer included:

Car Showroom

www.leadcamp.czCase 2

Page 7: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

205 €

TV for 6 years

374%

ROAS

9 936 €

Ad Spend

57,17 €

Average Order Value

7,64 €

Cost per Transaction

1 300

Number of Transactions

The results:

Increase the average order value.

Increase the number of repeat sales.

The cost per transaction should not exceed 8.17 €.

1.

2.

3.

The objectives:

Online store for women's underwear. Offline stores located in Moscow and St. Petersburg. Online sales

throughout Russia.

The customer chose to focus specifically on contextual advertising. Previously, sales were generated only by

the organic traffic.

Underwear Online Store

www.leadcamp.czCase 3

Page 8: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

460 800

+73,9%

Number of Leads

Increase by 75%

+7%

Conversion

16,40 € 10,93 €

-33,3%

Cost Per Lead

The results:

KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed

of natural raw materials that do not emit harmful substances and are non-hazardous to humans.

For instance, a house with an area of 170 sq. m. that is equipped with photoceramic coating panels cleans the

air as effectively as 12 poplar trees!

Our client’s enthusiasm for their product even made us want to buy these panels. Our main task for KMEW

was to develop their first online store for their fiber cement panels.

Upon designing the interface, we immediately connected our SEO professionals to launch an organic search

promotion.

www.m-fasad.ru

The O�cial Distributor of KMEW

www.leadcamp.czCase 4

Page 9: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

O U R T E A M

Page 10: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

UX ArchitectFlorianópolis, Brazil

PPC specialistSalt Lake City, USA

Data EngineerSydney, Australia

Web AnalystPhu Quoc Island, Vietnam

UI DesignSeoul, South Korea

Front-end developerCasablanca, Morocco

PPC specialistSaint-Petersburg, Russia

PPC specialistPrague, Czech Republic

Project managerPrague, Czech Republic

SMM specialistWarsaw, Poland

www.leadcamp.cz

Page 11: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

If someone decides to move somewhere, we are not loosing

high valued specialists. When changing the team structure,

we can always choose and invite the best applicant to the

team based on his or her skills and professionalism but not

the place of his residence.

GEO FREEDOM

By abandoning the office format, we reduced the staff

by six people. Now our team consists of nine

permanent specialists, each of them can

freely move around the world without being attached

to the physical work place.

COMBAT TEAM

We don't need an office to exchange opinions, generate ideas and gather for meetings.

We prefer doing it remotely, with no negative influance on the result and efficiency of our work.

OFFICE

www.leadcamp.cz

Page 12: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances

The official and financial documents can be send to our legal company address In Czech Republic:

Green Raccoon s.r.o. , Na bitevní pláni 1218/17, Nusle, 140 00 Praha 4.

Skype

leadcamp.team

Write

[email protected]

Call

+420 608 368 565