what we doweb).pdf · kmew is a japanese company, specializes in production of fiber cement...
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![Page 1: WHAT WE DOweb).pdf · KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances](https://reader035.vdocuments.net/reader035/viewer/2022070910/5f9daf70114b3a67531a1c3c/html5/thumbnails/1.jpg)
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We collect, enrich and analyze data about your visitors
using our own ETL system. We build clear reports for
accurate decisions within the most popular BI systems.
HOW DO WE MAKE IT?
Data from web analytics and call tracking systems, open social
networks' APIs, CRM systems, and others.
WHICH DATA?
WE IMPLEMENT A DATA-DRIVEN MARKETING STRATEGY BASED ON YOUR REAL BUSINESS PROFIT
www.leadcamp.cz
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MOBILE APPS
WEBSITES
LANDING PAGES
UX/UI ANALYSIS
DEVELOPMENT
LEAD GENERATION
CONVERSION OPTIMIZATION
SOCIAL MEDIA ADVERTISING
ANALYTICS
PPCADVERTISING
MARKETING
WHAT WE DO
www.leadcamp.cz
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P R J E C T S
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35% 50%
+42,9%
CR Lead to Presale Request
51,8 € 12,7 €
-75,5%
Cost per Presale Request
50 140
+180%
Number of Presale Requests
2 596 € 1 776 €
-31,6%
Ad Spend
18,4 € 6,5 €
-64,4%
Cost Per Lead
140 240
+92,9%
Number of Leads
The results:
Increase the number of presale requests and calls regarding the targeted product.
Increase the percentage of calls converted to presale requests.
Keep the Сost per Presale Request to a maximum of 16.5 €.
1.
2.
3.
The objectives:
One of the leading construction companies in St. Petersburg, specializing in the supply of finishing materials
and the complete installation of projects.
The company is most interested in clients purchasing both the materials and installation because the sales of
the materials alone does not generate the company's desired profit.
Construction Company
www.leadcamp.czCase 1
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1% 2,5%
in 2,5 times
Conversion Lead to Sale
2 810 € 852 €
-69,7%
Cost Per Sale
17 48
+182,4%
Number of Sales
47 638 € 40 833 €
-14,3%
Ad Spend
30 € 21,78 €
-27,3%
Cost Per Lead
1600 1900
+18,8%
Number of Leads
The results:
Identitify inefficient campaign ad spending and high cost of leads in order to optimize them.
One finding during optimization was to make sure the number of leads should not fall below 20 per day
and also that the maximum cost per lead should be within 28 €.
After analysis, the following numbers were the recommended company targets: Number of Leads — 45
per day, Cost Per Lead — 23 €.
1.
2.
3.
The objectives:
A large network of multi-brand car dealers in the North West of Russia. The company manly targets the sales
through the car financing contracts.
We received three large advertising accounts from the customer. Our goals for the customer included:
Car Showroom
www.leadcamp.czCase 2
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205 €
TV for 6 years
374%
ROAS
9 936 €
Ad Spend
57,17 €
Average Order Value
7,64 €
Cost per Transaction
1 300
Number of Transactions
The results:
Increase the average order value.
Increase the number of repeat sales.
The cost per transaction should not exceed 8.17 €.
1.
2.
3.
The objectives:
Online store for women's underwear. Offline stores located in Moscow and St. Petersburg. Online sales
throughout Russia.
The customer chose to focus specifically on contextual advertising. Previously, sales were generated only by
the organic traffic.
Underwear Online Store
www.leadcamp.czCase 3
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460 800
+73,9%
Number of Leads
Increase by 75%
+7%
Conversion
16,40 € 10,93 €
-33,3%
Cost Per Lead
The results:
KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed
of natural raw materials that do not emit harmful substances and are non-hazardous to humans.
For instance, a house with an area of 170 sq. m. that is equipped with photoceramic coating panels cleans the
air as effectively as 12 poplar trees!
Our client’s enthusiasm for their product even made us want to buy these panels. Our main task for KMEW
was to develop their first online store for their fiber cement panels.
Upon designing the interface, we immediately connected our SEO professionals to launch an organic search
promotion.
www.m-fasad.ru
The O�cial Distributor of KMEW
www.leadcamp.czCase 4
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O U R T E A M
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UX ArchitectFlorianópolis, Brazil
PPC specialistSalt Lake City, USA
Data EngineerSydney, Australia
Web AnalystPhu Quoc Island, Vietnam
UI DesignSeoul, South Korea
Front-end developerCasablanca, Morocco
PPC specialistSaint-Petersburg, Russia
PPC specialistPrague, Czech Republic
Project managerPrague, Czech Republic
SMM specialistWarsaw, Poland
www.leadcamp.cz
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If someone decides to move somewhere, we are not loosing
high valued specialists. When changing the team structure,
we can always choose and invite the best applicant to the
team based on his or her skills and professionalism but not
the place of his residence.
GEO FREEDOM
By abandoning the office format, we reduced the staff
by six people. Now our team consists of nine
permanent specialists, each of them can
freely move around the world without being attached
to the physical work place.
COMBAT TEAM
We don't need an office to exchange opinions, generate ideas and gather for meetings.
We prefer doing it remotely, with no negative influance on the result and efficiency of our work.
OFFICE
www.leadcamp.cz
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The official and financial documents can be send to our legal company address In Czech Republic:
Green Raccoon s.r.o. , Na bitevní pláni 1218/17, Nusle, 140 00 Praha 4.
Skype
leadcamp.team
Write
Call
+420 608 368 565