what, why & how of crowdfunding

CROWD FUNDING WHY YOUR CROWD FUND “NEXT BIG IDEA ” HOW WHAT IS TO GO AHEAD WITH SUCCESSFULLY CROWD FUNDING MakeItNow where every innovation matters CROWDFUNDING is not really a new idea, but it wasn’t easy until we all got connected via the Anyone can use CROWDFUNDING... Individuals, groups, companies & organizations WHAT HOW WHY CROWDFUNDING presented by Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. as told by GOOGLE... The History of Crowdfunding 1966 1976 2010 2012 Long time ago, in India, before the word ‘Crowdfunding’ was even coined... “The Birth of the Reliance Industries” Starting from a small textile business, crowdfunded by communities across the Indian state of Gujarat, Dhirubhai Ambani built India's largest private sector company. Partially crowdfunded movie, raised over Rs. 1 crore, via Facebook & Twitter “I AM - Indian anthology film by Onir” Won the ‘National Awards’ for ‘Best Hindi Film’ and ‘Best Lyrics’, and many other awards too. 1st film in the world, not produced by a single production house, but the 500,000 farmers of Gujarat, India “MANTHAN - a film by Shyam Benegal” The farmers of the Gujarat Co-operative Milk Federation contributed Rs.2 each for the production of this movie. A new home video game console, developed by Ouya, Inc. raised more than USD 8.5M “OUYA - a new kind of gaming console” Ouya showed how amazing the new gaming console could be, especially when loved by the crowd. 2013 2013 Veronica Mars, an upcoming 2014 American film raised more than USD 5+M and many more... “The Veronica Mars Movie Project” This movie was funded by the crowd, from several countries and continents. A smartwatch developed by Pebble Technology holds the crowdfunding record by raising more than USD 10M “PEBBLE - a smartwatch” Pebble kicked off to a new era of crowdfunding, showing one of the biggest acceptance by the crowd. Internet 100% & If you have a video, you’ll raise 114% more money on average than if you don’t. Plus, a little personal touch really pays off! TELL A STORY & HAVE A COOL VIDEO Step 2 Set a realistic target and timelimit. Too much or too less may affect your project’s chances of success. Properly planned projects help establish more credibility. PLAN YOUR MILESTONES Step 1 Your supporters would be more eager to back you if you offer small incentives. Ideally, you should have 3-8 rewards. PREPARE COOL REWARDS FOR YOUR BACKERS Step 3 Step 4 Projects with teams tend to raise 70% more money, than a single person. A good team helps establish better credibility of a project than an individual. TEAM UP Update your backers (and potential backers) regularly. ”If you do an update every 5 days or less, you’ll raise 4x more than if you do an update every 20 days or more”. BE PROACTIVE Step 5 Step 6 Need to reach potential backers? It has been observed that most contributions come from email campaigns. Facebook is second, then Twitter. SPREAD THE WORD Have your family and friends help to get the ball rolling: “No one wants to fund your empty campaign” FIND AN AUDIENCE Step 7 Having done this, its time to move forward and build your “Disruptive Product”! REALIZE THE POTENTIAL OF THE CROWD!!! MakeItNow where every innovation matters WE DON’T HAVE TO CHANGE THE WORLD ALONE, WE CAN DO IT IN A CROWD SOURCES & ACKNOWLEDGEMENTS: wikipedia.org | google.com | techcrunch.com | yourstory.com COMPILED & DESIGNED BY: Learn more at MakeItNow.in MakeItNow is a next gen Crowdfunding platform. It provides a better way to fund, market and distribute your product/idea.

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What is Crowdfunding, Why Crowdfund your next big idea, How to go ahead with Crowdfunding successfully. Browse through some crowdfunding successes in India and abroad.

TRANSCRIPT

CROWD FUNDING

WHY

YOUR

CROWD FUND

“NEXT BIG IDEA”

HOW

WHAT IS

TO GO AHEAD WITH

SUCCESSFULLYCROWD FUNDING

MakeItNowwhere every innovation matters

CROWDFUNDING is not really a new idea, but it wasn’t easy until we all

got connected via the

Anyone can use

CROWDFUNDING...Individuals, groups,

companies & organizations

WHAT

HOW

WHY

CROWDFUNDING

presented by

Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

as told by GOOGLE...

The History of Crowdfunding

1966

1976

2010

2012

Long time ago, in India, before the word ‘Crowdfunding’ was even coined...

“The Birth of the Reliance Industries”Starting from a small textile business, crowdfunded by communities across the Indian state of Gujarat, Dhirubhai Ambani built India's largest private sector company.

Partially crowdfunded movie, raised over Rs. 1 crore, via Facebook & Twitter

“I AM - Indian anthology film by Onir”Won the ‘National Awards’ for ‘Best Hindi Film’ and ‘Best Lyrics’, and many other awards too.

1st film in the world, not produced by a single production house, but the 500,000 farmers of Gujarat, India

“MANTHAN - a film by Shyam Benegal”The farmers of the Gujarat Co-operative Milk Federation contributed Rs.2 each for the production of this movie.

A new home video game console, developed by Ouya, Inc. raised more than USD 8.5M

“OUYA - a new kind of gaming console”Ouya showed how amazing the new gaming console could be, especially when loved by the crowd.

2013

Veronica Mars, an upcoming 2014 American film raised more than USD 5+M

and many more...

“The Veronica Mars Movie Project”This movie was funded by the crowd, from several countries and continents.

A smartwatch developed by Pebble Technology holds the crowdfunding record by raising more than USD 10M

“PEBBLE - a smartwatch”Pebble kicked o� to a new era of crowdfunding, showing one of the biggest acceptance by the crowd.

Internet

100%

If you have a video, you’ll raise 114% more money on average than if you don’t. Plus, a little personal touch really pays o�!

TELL A STORY & HAVE A COOL VIDEO

Step 2

Set a realistic target and timelimit. Too much or too less may a�ect your

project’s chances of success.Properly planned projects help establish

more credibility.

PLAN YOUR MILESTONES

Step 1

Your supporters would be more eager to back you if you o�er small incentives.Ideally, you should have 3-8 rewards.

PREPARE COOL REWARDS FOR YOUR BACKERS

Step 3

Step 4

Projects with teams tend to raise 70% more money, than a single person.A good team helps establish better

credibility of a project than an individual.

TEAM UP

Update your backers (and potential backers) regularly. ”If you do an update every 5 days or less, you’ll raise 4x more than if you do an update every 20 days or more”.

BE PROACTIVE

Step 5

Step 6

Need to reach potential backers? It has been observed that most contributions come from email

campaigns. Facebook is second, then Twitter.

SPREAD THE WORD

Have your family and friends help to get the ball rolling: “No one wants to fund your empty campaign”

FIND AN AUDIENCE

Step 7

Having done this, its time to move forward and build your “Disruptive Product”!

REALIZE THE POTENTIAL OF THE CROWD!!!

MakeItNowwhere every innovation matters