What Wikipedia Can’t Tell You about Mobile Advertising

Mobile devices include modern technology gadgets such as tablets and smartphones. Almost everyone have them as they are being used for various purposes such as to communicate families and friends or for business purposes. People spend most of their time using their devices and there is no denying that these are now an integral part of every person’s life.

Since mobile devices are ubiquitous, advertisers and marketers find that targeting users will be profitable. Mobile advertising is of vital importance to businesses since it is one of the cheapest forms of promotion. Wikipedia has been a source of concise information about different things from people to processes. You can find general information about phone advertising in Wikipedia and it will tell you about its meaning, history, and some trends and statistics. What Wikipedia did not tell you are some of the actual methods how mobile advertising work?

Due to the prevalence of mobile devices, businesses are in need of strategy to conquer this feat to ensure that they reach all possible consumers. According to the recent statistics, there are more than 4.5 million 3G smartphones that are currently in use in Australia. This makes the group worth to reach more potential consumers. Moreover, smartphones users are often glued to their devices.

This is supported by statistics claiming that 40 percent of internet time is spent on mobile. Surprisingly, there are a myriad of ways on how a business owners can employ mobile advertising in Sydney. Although this is nothing new, mobile ads are still not as popular as other forms of advertising using the mainstream media. Even local and start-up businesses can advertise through mobile devices since it is fairly cheap to employ the following methods.

How does mobile advertising work?

What many people do not know is that mobile advertising can be done through many ways. These help marketers to promote their products and services. The following are only some of the types of phone advertising.

In-app advertising – You probably notice the pop up ads when you are using some apps? These in-app ads, though they are annoying sometimes, is a form of mobile advertising wherein advertisers can place their ads through various apps. This type of mobile ad is quite effective since statistics revealed that people spend 80% of their time using mobile devices on myriad of apps. Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.

Social media – People are checking and updating their social media accounts through their mobile devices. Thus, businesses should be knowledgeable in utilizing various social media accounts like Facebook, Twitter and Instagram in order to reach clients that are crowding in various social networking sites.

Mobile search ads - This type of phone advertising is a basic Google search ads built for mobile devices and is often added as an extra add-on extension and included click-to-call or maps features. Webpages with good mobile sites will benefit from mobile search ads.

Mobile image ads - This type of ad utilizes images, photos or pictures to that appear on mobile devices. Image ads are pretty popular since a lot of people are visual and have short attention span. They tend to skim through mobile pages. Thus, an image makes a large impact to web

SMS/Text Messages - One of the old yet effective forms of phone advertising in Sydney is though SMS marketing that enables businesses to send a text message to promote products and services. Carriers offer this type of service. However, businesses can also do text messaging marketing through different creative ways like chain text messages or sending promo codes to capture the interest of users.