Tuesday, July 9, 13

WHAT WORKS, WHAT DOESN’TAND WHAT MIGHTIdeas for every yearbook adviser to make the job easier and the book betterpresented by Sarah Nichols, MJE

Tuesday, July 9, 13

WHAT WORKS, WHAT DOESN’TAND WHAT MIGHTIdeas for every yearbook adviser to make the job easier and the book betterpresented by Sarah Nichols, MJE@sarahjnichols #JEAai

Tuesday, July 9, 13

Tuesday, July 9, 13

WHY WE’RE HERE TODAY

ADVISING CAN BE TIME CONSUMING AND STRESSFUL.Beginning  advisers  ask,  “How  can  I  do  that?”

Tuesday, July 9, 13

WHY WE’RE HERE TODAY

ADVISING CAN BE TIME CONSUMING AND STRESSFUL.Beginning  advisers  ask,  “How  can  I  do  that?”Emerging  advisers  ask,  “How  can  I  do  it  be;er?”

Tuesday, July 9, 13

WHY WE’RE HERE TODAY

ADVISING CAN BE TIME CONSUMING AND STRESSFUL.Beginning  advisers  ask,  “How  can  I  do  that?”Emerging  advisers  ask,  “How  can  I  do  it  be;er?”Veteran  advisers  ask,  “How  can  I  make  it  easier?”  

Tuesday, July 9, 13

Tuesday, July 9, 13

ADVISING/AT A GLANCE

RESEARCH

DESKTOP PUBLIS

HING

GRAPHIC DESIGN

ADVERTISING

TYPOGRAPHY

AP STYLE

INTERVIEWING DEADLIN

ES

THEME DEVELO

PMENT

ALTERNAT

IVE COPY

CRITICAL T

HINKING

CAPTIONS

PROBLEM SOLV

ING

SENIOR PORTRAITS

TIME M

ANAGEMENT

SOCIAL NETW

ORKING

INFOGRAPHICS

COVERAGE STRAT

EGIES

HEADLINES

ETHICAL D

ECISIONS

COLLABORAT

ION

GUI DESIGN

USER EXPERIENCE

INTERFA

CE DESIGN

EMAIL MARKETIN

G

INFORMAT

ION GAT

HERING

GRAPHIC UNIFIERS

DIGITAL M

ANIPULATIO

N

INFOGRAPHICS

EDITING

PHOTOGRAPHY

USER WORKFL

OWS

USER WORKFL

OWS

Tuesday, July 9, 13

Tuesday, July 9, 13

STAFFSTRUCTURE

STANDARD FOR JOURNALISM EDUCATORSConstruct  and  u?lize  staff  organiza?onal  models  that  emphasize  responsibility,  risk-­‐taking  and  problem  solving.

Tuesday, July 9, 13

Tuesday, July 9, 13

STRUCTURE/OPTIONS

Staffers  produce  the  book  in  order  week-­‐by-­‐week  using  two-­‐person  teams  (or  individually  for  small  staff).Week  1:  brainstorming,  repor?ng.  Week  2:  interviews.  Week  3:  photo  edi?ng,  design.  Week  4:  edi?ng,  submission.  Tradi?onal  editorial  board  oversees  all  produc?on:  EIC,  managing  editor,  copy  editor,  photo  editor,  design  editor.

Two  editors-­‐in-­‐chief;  each  oversees  one  group  (ex:  Maroon  and  Gold).  Students  in  Maroon  group  work  in  partner  teams  to  produce  pages.  Gold  group  does  the  same  on  a  different  deadline  schedule.  When  one  group  is  repor?ng,  the  other  is  using  computers  to  produce  pages.  They  alternate  based  on  new  pages  and  proof  correc?ons  but  never  have  the  same  deadline.

ALTERNATING CHRONOLOGICAL

Tuesday, July 9, 13

STRUCTURE/OPTIONS

Staffers  produce  the  book  in  order  week-­‐by-­‐week  using  two-­‐person  teams  (or  individually  for  small  staff).Week  1:  brainstorming,  repor?ng.  Week  2:  interviews.  Week  3:  photo  edi?ng,  design.  Week  4:  edi?ng,  submission.  Tradi?onal  editorial  board  oversees  all  produc?on:  EIC,  managing  editor,  copy  editor,  photo  editor,  design  editor.

Sec?on  editors  or  experienced  staffers  each  oversee  a  group  of  students  to  produce  mul?ple  spreads  throughout  the  year.  Teams  generally  have  mul?ple  spreads  due  per  deadline  but  have  a  large  group  of  people  working  on  them  as  reporters,  photographers  and  writers.  Sec?on  editor  or  team  leader  oversees  design/edi?ng  and  reports  to  EIC.

Two  editors-­‐in-­‐chief;  each  oversees  one  group  (ex:  Maroon  and  Gold).  Students  in  Maroon  group  work  in  partner  teams  to  produce  pages.  Gold  group  does  the  same  on  a  different  deadline  schedule.  When  one  group  is  repor?ng,  the  other  is  using  computers  to  produce  pages.  They  alternate  based  on  new  pages  and  proof  correc?ons  but  never  have  the  same  deadline.

ALTERNATING CHRONOLOGICAL TEAMS

Tuesday, July 9, 13

Tuesday, July 9, 13

STRUCTURE/SAMPLE

Sec?on  editor  is  on  editorial  board.  Students  work  in  pairs  (self-­‐selected)  to  produce  blended  chrono  spreads  (one  per  deadline).

Sec?on  editor  is  on  editorial  board.  Students  work  in  pairs  (self-­‐selected)  to  produce  blended  and  reference  sports  spreads  (one  per  deadline).

Each  has  a  sec?on  editor  but  not  on  editorial  board.

Senior  sec?on  completed  by  one  staffer.  Underclass/fac  responsibility  of  managing  editor  (features  produced  by  J1/photoj/etc).

Co-­‐editors-­‐in-­‐chief,  managing  editor,  photo  editor,  design  editor,  chrono  editor,  sports  editor,  coverage  editor.  All  edit  all  pages  per  deadline.  All  oversee  proofs  process.  EICs  oversee  theme  development  and  produce  theme  pages.  Coverage  editor  determines  whole-­‐book  coverage  tool(s)  and  manages  the  tracking  and  produc?on  of  this  aspect.  All  must  be  returning  staffers  and  must  interview  for  posi?ons.

EDITORIAL BOARD CHRONOLOGICAL - 14 SPORTS - 12

CLUBS, SPECIALTY, ADS - 14 PEOPLE - 2

Manage  sales,  marke?ng  campaigns.  Handle  finances.  Do  not  report/shoot/produce  pages  for  the  book.

BUSINESS - 3

Tuesday, July 9, 13

Tuesday, July 9, 13

WHAT WORKS

STUDENTS IN CHARGE

EDITORS MANAGE STAFF, PUBLICATION

SELF-SELECTED TEAMS

OWNERSHIP & CHOICE IN ASSIGNMENTS

WRITE OWN JOB DESCRIPTIONS

SHARED RESPONSIBILITY

Benefits  of  having  mul2ple  EICsHigh-­‐achieving  kids  are  pulled  in  many  direc?ons  and  may  not  have  enough  ?me  to  what  the  publica?on  needs.  Yearbook  is  year-­‐round.  Students  can  share  responsibili?es  and  distribute  work  load  based  on  strengths,  availability.  Staffers  may  relate  more  to  one  editor  than  the  other.  EICs  have  flexibility  to  experiment.

Considera2ons

Tuesday, July 9, 13

WHAT WORKS

STUDENTS IN CHARGE

EDITORS MANAGE STAFF, PUBLICATION

SELF-SELECTED TEAMS

OWNERSHIP & CHOICE IN ASSIGNMENTS

WRITE OWN JOB DESCRIPTIONS

SHARED RESPONSIBILITY

Benefits  of  having  mul2ple  EICsHigh-­‐achieving  kids  are  pulled  in  many  direc?ons  and  may  not  have  enough  ?me  to  what  the  publica?on  needs.  Yearbook  is  year-­‐round.  Students  can  share  responsibili?es  and  distribute  work  load  based  on  strengths,  availability.  Staffers  may  relate  more  to  one  editor  than  the  other.  EICs  have  flexibility  to  experiment.

Considera2onsRoles  must  be  clearly  defined.  Important  to  allocate  du?es  so  nothing  gets  overlooked.  

Tuesday, July 9, 13

Tuesday, July 9, 13

STAFFMANAGEMENT

STANDARD FOR JOURNALISM EDUCATORSConstruct  and  u?lize  produc?on  schedules  that  encourage  student  journalists  to  mirror  that  of  professional  journalists.

Tuesday, July 9, 13

Tuesday, July 9, 13

WHAT MATTERS

ACCOUNTABILITY

TIMELINESS

CLEAR EXPECTATIONS

SPECIALIZATION

ONGOING TRAINING

SUPPORT

Meaningful  work  for  publica2onAssignments  all  have  purpose.  Nothing  is  prac?ce  —  yet  everything  is  prac?ce.

Understanding  of  deadlinesWork  is  ?me-­‐sensi?ve.  Emphasis  on  revision  and  collabora?ve  improvement  but  within  constraints.  Point  of  publica?on  means  moving  on,  reflec?ng.  

Tuesday, July 9, 13

Tuesday, July 9, 13

STRUCTURE/PRODUCTION

Following  a  beat  system  by  sec?on,  staff  members  produce  a  coverage  planner  twice  per  month,  genera?ng  a  specific  story  idea  and  providing  photos,  context,  sources  and  a  pitch  for  why  the  story  ma;ers.  Partner  groups  select  from  these  to  determine  what  goes  in  the  book  and  what  may  get  covered  elsewhere  (online,  pitch  to  newsmag  staff,  etc).

The  editorial  board  determines  the  overall  social  media  plan  and  manages  all  accounts  except  Instagram.  All  staff  members  shoot/post  for  Insta  once  per  month  (pre-­‐selected  and  graded),  but  anyone  can  post  at  any  ?me  for  breaking  coverage.

All  staff  members  shoot  a  monthly  photo  shoot,  chosen  in  advance  and  labeled  on  staff  calendar.  Photo  editor  assigns  every  ac?vity,  event,  sports  game,  several  prac?ces  per  week,  club  mee?ngs  and  any  special  repor?ng  opportuni?es  as  shared  during  staff  discussion  and  brainstorming  sessions,  which  take  place  at  the  start  of  each  class  period.

PHOTO SHOOTS COVERAGE PLANNERS SOCIAL MEDIA

Tuesday, July 9, 13

Tuesday, July 9, 13

THEPHILOSOPHY

TEACHING AND ADVISING MUST COEXISTConsider  an  ongoing  process  in  which  students  learn  daily,  producing  a  product  along  the  way.

Tuesday, July 9, 13

Tuesday, July 9, 13

GRADING/PHILOSOPHY

In  full  produc?on  mode,  mee?ng  a  deadline  is  just  one  skill.  Grading  based  on  deadlines  doesn’t  reflect  students’  learning  and/or  doesn’t  measure  their  mastery  of  repor?ng,  wri?ng,  design,  photography.  Students  may  need  more  ?me  to  rework  the  product.  Some  may  need  accommoda?ons  and  modifica?ons.  Heavily  deadline-­‐based  grades  set  up  students  for  failure.

A  points-­‐based  system  in  which  students  set  goals  and  track  progress  toward  chosen  tasks  helps  reward  the  “above  and  beyond”  while  separa?ng  effort  and  “doing”  from  true  assessment  (measuring  the  learning).  Here  students  can  take  on  extra  work  to  improve  their  grade  if  they  struggled  in  other  areas  or  had  deadline  challenges.  But  no  extra  credit!  Everything  must  align  to  our  mission,  goals.

All  staff  members  learn  repor?ng,  interviewing,  wri?ng,  edi?ng,  design,  photography  skills  and  are  evaluated  early  in  the  year  with  individual  forma?ve  and  summa?ve  assessments.  Reteaching,  prac?ce,  reflec?on.  All  tools  and  ac?vi?es  are  genera?ng  or  improving  real  content.  Essen?al  skills  may  require  content  published  elsewhere  due  to  deadline.

ESSENTIAL SKILLS DEADLINES PRODUCTION

Tuesday, July 9, 13

Tuesday, July 9, 13

THEPHILOSOPHY

TEACHING AND ADVISING MUST COEXISTGrading  should  measure  student  learning  —  It’s  about  them.  Deadlines  reflect  adviser  performance.  It’s  on  me.

Tuesday, July 9, 13

THEPHILOSOPHY

TEACHING AND ADVISING MUST COEXISTGrading  should  measure  student  learning  —  It’s  about  them.  Deadlines  reflect  adviser  performance.  It’s  on  me.

Tuesday, July 9, 13

THEPHILOSOPHY

TEACHING AND ADVISING MUST COEXISTGrading  should  measure  student  learning  —  It’s  about  them.  Deadlines  reflect  adviser  performance.  It’s  on  me.

Tuesday, July 9, 13

THEPHILOSOPHY

TEACHING AND ADVISING MUST COEXISTGrading  should  measure  student  learning  —  It’s  about  them.  Deadlines  reflect  adviser  performance.  It’s  on  me.

Both  happen  at  the  same  ?me.

Tuesday, July 9, 13

Tuesday, July 9, 13

THEINSIGHT

TEACHING TAKES MY TIMEAdvising  takes  my  trust.

Tuesday, July 9, 13

THEINSIGHT

TEACHING TAKES MY TIMEAdvising  takes  my  trust.

Tuesday, July 9, 13

THEINSIGHT

TEACHING TAKES MY TIMEAdvising  takes  my  trust.

Tuesday, July 9, 13

THEINSIGHT

TEACHING TAKES MY TIMEAdvising  takes  my  trust.

It’s  about  providing  opportuni?es  for  trial  and  error,  giving  students  freedom,  watching  them  stumble  and  succeed.  It  isn’t  always  pre;y  —  but  it’s  always  powerful.

Tuesday, July 9, 13

THECULTURE

Tuesday, July 9, 13

STUDENT-RUN FAMILY FIRST ONGOING DIALOGUE

EXTRA TIME PROCESS-ORIENTED CELBRATE SUCCESS

THECULTURE

Tuesday, July 9, 13

Tuesday, July 9, 13

THECULTURE

From  beginning  class  to  determining  content,  running  mee?ngs,  conduc?ng  training  sessions  and  offering  feedback,  everything  is  student-­‐centered.  The  editors  lead  the  staff  and  produce  the  publica?on  from  start  to  finish.  Students  take  pride  in  ownership  and  hold  each  other  accountable.

STUDENT-RUNEditors lead all aspects of production, publication

Tuesday, July 9, 13

Tuesday, July 9, 13

STUDENT-RUN CULTURE

Tuesday, July 9, 13

Tuesday, July 9, 13

THECULTURE

By  forming  close  rela?onships  based  on  respect,  trust  and  shared  experiences,  the  staff  works  well  together  to  meet  its  goals.  Team  building  ac?vi?es  combined  with  fun  annual  tradi?ons,  stress-­‐relievers  and  constant  personal  interac?on  help  students  feel  safe  and  valued  in  the  classroom.

FAMILY FIRSTClass environment focuses on building a team

Tuesday, July 9, 13

Tuesday, July 9, 13

FAMILY FIRST CULTURE

Tuesday, July 9, 13

FAMILY FIRST CULTURE

Tuesday, July 9, 13

Tuesday, July 9, 13

THECULTURE

Students  ask  ques?ons  and  stay  updated  using  social  media  tools.  Web-­‐based  staff  manual,  calendars,  apps  and  other  tools  help  staffers  work  from  home.  Editors  offer  quick  solu?ons  and  instant  feedback  to  students  in  need,  making  class  ?me  more  efficient.  We’re  constantly  talking  about  what  we’re  doing.

ONGOING DIALOGUEConversations continue beyond class

Tuesday, July 9, 13

Tuesday, July 9, 13

COMMUNICATIVE CULTURE

Tuesday, July 9, 13

Tuesday, July 9, 13

THECULTURE

Editors  commit  to  weekly  one-­‐hour  mee?ng  and  three-­‐day  summer  leadership  retreat.  Staff  members  commit  to  monthly  work  night.  Adviser  provides  addi?onal  ?me  before  school  and  at  lunch.  The  journalism  room  becomes  a  place  students  live.  The  extra  ?me  strengthens  the  support  system,  increases  the  individual  commitment,  improves  the  work  quality  and  leads  to  be;er  coverage  opportuni?es.

EXTRA TIMEA high-level program requires a bigger commitment

Tuesday, July 9, 13

Tuesday, July 9, 13

TIME COMMITMENT CULTURE

Tuesday, July 9, 13

Tuesday, July 9, 13

THECULTURE

When  students  feel  empowered  to  try  new  things  with  the  possibility  of  failure,  their  work  reaches  new  levels.  Make  this  possible.  Offer  ongoing  feedback.  Provide  opportuni?es  for  revision.  Allow  ?me  for  trial  and  error,  because  the  struggle  and  eventual  success  is  important.  Show  students  that  their  experience  outweighs  the  importance  of  the  yearbook  itself.

PROCESS > PRODUCTEmbrace a learning culture of positive risk-taking.

Tuesday, July 9, 13

Tuesday, July 9, 13

PROCESS-ORIENTED CULTURE

Tuesday, July 9, 13

Tuesday, July 9, 13

THECULTURE

Recognizing  victories  of  all  sizes  highlights  individual  progress  and  collec?ve  success.  A  culture  of  meaningful  celebra?on  (specific,  valid,  short)  boosts  morale  and  strengthens  the  family  atmosphere.

CELEBRATE SUCCESSBeating our own best is the ultimate success.

Tuesday, July 9, 13

Tuesday, July 9, 13

CELEBRATORY CULTURE

Tuesday, July 9, 13

Tuesday, July 9, 13

TOOLS& TRICKS

VIDEO  TUTORIALS

WHAT

HOW

Editors  create  training  videosto  post  online

DETAILS

Beginning  staffers  can  view  these  “how  to”  videos  as  many  ?mes  as  needed  without  affec?ng  others.  Topics  include  interviewing,  camera  checkout,  InDesign  basics,  photo  uploading  and  more.

Tuesday, July 9, 13

Tuesday, July 9, 13

TOOLS/CONT.

GOOGLE  APPS

WHAT

HOW

Free  Web-­‐based  sharing,  collabora?on,  chat  and  more

DETAILS

Students  share  work  online  from  Google  Drive  and  collaborate  from  home.  From  stories  and  cap?ons  to  the  index,  coverage  list  and  deadline  tracking  spreadsheet,  Google  apps  work  well  because  of  the  real-­‐?me  edi?ng.

Tuesday, July 9, 13

Tuesday, July 9, 13

TOOLS/CONT.

DROPBOX

WHAT

HOW

Storage  for  design  inspira?on,  photos,  videos  and  fonts

DETAILS

Staff  members  use  their  Dropbox  accounts  to  store  and  share  visuals  and  classroom  resources.  This  eliminates  the  hassle  of  bringing  things  back  and  forth  between  school  and  home  and  is  a  paperless  way  to  provide  handouts  or  materials  without  a  webpage.

Tuesday, July 9, 13

Tuesday, July 9, 13

TOOLS/CONT.

SOCIAL  MEDIA

WHAT

HOW

Mobile-­‐friendly  internal  communica?on  tools  

DETAILS

Students  raise  ques?ons,  send  reminders  and  update  each  other  on  progress  using  Facebook  groups  and  a  private  Instagram  account  rather  than  email  or  other  methods.

Tuesday, July 9, 13

Tuesday, July 9, 13

WHATELSE?@sarahjnichols

Tuesday, July 9, 13

WHATELSE?@sarahjnichols#JEAai

Tuesday, July 9, 13

WHATELSE?@sarahjnichols#JEAaisarahjnichols.sjn@gmail.com

Tuesday, July 9, 13

WHATELSE?@sarahjnichols#JEAaisarahjnichols.sjn@gmail.com

Tuesday, July 9, 13