what you add to the members of your toastmaster...

What You Add to the Members of Your Toastmaster Club

TLI Officer TrainingJanuary 6, 2018

Joe O’Keeffe, ACS, CLVP-MembershipBNY Mellon TM

Donna Kolody, ACS, ALBArea 11 Assistant

Division B

Overview

4Intro of VPM Role4Our experience with Toastmasters clubs &

what we’ve observed4Role Presentation4Membership Growth and Retention4Club Executive Team4Taking what you learned back to the club4Successes and Challenges in your clubs4Q&A

What is the Mission of a Club?4Club Mission Statement: We provide a

supportive and positive learning experience in which members are empowered to develop communication and leadership skills, resulting in greater self-confidence and personal growth.

Joe’s Experience4Joined TI in 19944Member of six clubs in three states4What TM has done for me4Estimate: 50+ clubs in visits, membership4There’s one common theme in all of them

… what do you think it is?

ALL have membership levels that constantly change ….

Donna’s Experience4Joined TI in 20124Member of five clubs in two states4Held President, VP PR and VPM roles4What TM has done for me4There’s one common theme in all of them

… what do you think it is?4Agree!

ALL have membership levels that constantly change ….

Why do guests attend our meetings?

4They might be:q Encouraged by a supervisor to learn better

communication skillsq Pursuing networking opportunitiesq Invited by a member

So, just why is membership in our clubs so important?

Source: Distinguished Club Program and Club Success Plan

Winter TLI January 6, 2018

DCP Goals

Ways to Think About TM

Traditional Org Chart A different perspective


Another Way of Thinking



A Similar Approach in TM?

TLI Winter Training January 6, 2018

What does this mean?

Toastmasters: We are like .. Conductors


4 Are new people looking for your club?

4 Are most of your guests joining your club?

4 Do the guest(s) that join stay with the club?

4 Do your members look forward to your next Toastmasters

meeting?

4 Are you meeting the objectives of the members?

4 Are you satisfying the WIIFM of your members?

4 Are you having fun?

Is Your Club Member Friendly?


Role Presentation- in a nutshell

4Clubs #1 Recruiter- Promote the club and manage the process of bring in guests and transforming them into members!

4 Make guests feel welcome4Provide info to them, answer questions4Actively monitor membership levels and

strategize with rest of Executive Team


VPM Responsibilities

4Recruiter- one new member per month4Membership Contest Coordinator4Guest to Member Converter4Membership Application Process

Supervisor

Pg 28-30 of Club Leadership Handbook


Best Practices

4Welcome visitors, provide packet of info, have them fill out guest book

4Assist new members in completing the application/reviewing dues structure

4Send new members a welcome email4Give funds and application to treasurer to

deposit


Best Practices- cont’d

4Register new members with TI and on Easy Speak

4Conduct Smedley Award, Talk Up Toastmasters and Beat the Clock membership Contests

4Delegate duties to chairperson as required4Conduct Special Events-Open Houses,

themed meetings, costume parties, potlucks, guest speakers

4Goal= 20 paid members by year end

Attracting People to Your Club4Keep your website up to date- Calendar, members,

contact info etc

4When you get a hit from your website, respond within 24 hours to any email

4Use Social Media (Facebook, Twitter & LinkedIn)-invite members to like/follow, consider a paid ad $5/day

4Use your company communication bulletin board

4Use community bulletin boards


Attracting People to Your Club- cont’d4 Have an elevator speech ready at all times

4 Tell your story

4 Wear your Toastmasters pin or “Ask me About Toastmasters” pin

4 Display the Toastmasters magazine at your desk-put in doctors offices

4 Have a competition within the current members to bring in more members

4 See handout for many more ideas!


VPM Checklist

4Before Club Meetings4Upon arrival at club meetings4After club meetings


Common scenarios VPM face

4Rapid turnover4Losing members during summer and

winter holidays/seasons4Sudden loss of members due to company

club layoffs

Solutions?


VPM Resources

4VPM Essentials: item #1310K4Success 101- Item #16224Distinguished Club Program and Club

Success Plan-Item #11114Distinguished Club Program Goals- Item

#1111C Wall Chart4Speechcraft 4See handout for many more


Your 1st Visit at a TM Meeting

4Did you know what to expect?4Did you know anyone?4Were you nervous?


When Guests Visit4You need to plan for your visitors arrival

Ø Make sure you introduce yourself Ø Use your elevator speech!

4Always greet any visitor warmly at the door

4Have someone from the club, preferably an officer sit next to them; have a Guest/Welcome packet available for them


Guest Packet Contents

4Welcome letter from the President4New TM application-Pathways version4TM Features and Benefits4Ice Breaker worksheet4Toastmaster Magazine


When Guests Visit- cont’d4Review the Guest/Welcome packet with the guests

after the meeting

4Reach out to them after the meeting and thank them for coming

4Offer to meet them 1:1 to talk more about Toastmasters

4Reach out to them prior to the next meeting by sending them another invite


When Guests become Members4 Deliver what was promised when you were courting them to join

4 Be sure to have them create their New Member Profile-set up

4 Assign them a mentor/buddy

4 Be sure the mentor/buddy reviews the process of the Pathways Program with them

4 Be sure the mentor/buddy is reviewing their new member profile and is staying in touch with their goals & revising when necessary


When Guests become Members4Be sure to review the flow from new member to DTM with

each member

4Recognition is key! New Member Certificates go a long way!

4Keep it Personal – be sure the clubs primary focus encompasses the goals of the membership and the Distinguished Club goals will follow

4Keep it Fun!TLI Winter Training January 6, 2018

Retaining Members4Reinforce that they are in a safe zone

4Point out the growth of members and offer more encouragement

4Make every meeting memorableü Have an agenda – with roles filledü Toastmaster – START ON TIMEü Toastmaster – END ON TIMEü Toastmaster – KEEP ON TRACKü Member achievement recognition is key!ü Display club achievements proudly!ü Have themes for the next 3-4 meetings


Retaining Members4Send an individual letter or notecard/Thinking of

You to members that haven’t been to a club meeting in a while

4Be willing to meet 1:1 to understand why they can no longer participate

4Send out a survey to see what the club can do to improve

4Conduct Moments of Truth

4Incorporate the feedback into future club meetingsTLI Winter Training January 6, 2018

Club Executive Team4Overview of all 7 roles4Club Success Plan and DCP-see first slide4Executive Team Meetings- monthly4Club SWOT Analysis


Taking what you learned back

to your club


Successes and Challenges in your clubs


Wrap It Up

4Make Sure Your Club is Easy to Find

4Great Your Guests Warmly

4Be Organized so your Guests want to be

part of the Club

4Stay Focused on your Member Goals

4Most importantly HAVE FUN!TLI Winter Training January 6, 2018

People will join an organization because of the

program.They will stay because of

the people.


Let’s Talk!!

What’s worked well?

What can be done better?


what you add to the members of your toastmaster...

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