What You Can Do With Social Media Now

Rick Mans - Social Media Evangelist

Average 18% revenue growth during the crisis

Reduce email by 90%

"Using a wiki cut down our email by 90%," noted Richard Fahey. "Everyone had the

latest version of each document, knew what changes were made when and by

whom. Everyone received updates on changes which kept them fully informed of the

project status. It's a much more efficient, secure and transparent way of working."

We used PBWiki

Just pick the tool for your needs

Save 10% of your project spend

The CTO estimated that they could save 10% of their total project spend (save 70

million) by having one version of their project management guide built in the style

of Wikipedia.

IT IS A DIFFERENT WAY OF COLLABORATION

Software is not that important

1.73 BILLION INTERNET USERSGet to your audience

Reach more than 100.000 people

ALMOST 25% OF THE INTERNET USERS HAVE A FACEBOOK ACCOUNT

Facebook could be interesting

Build your platform on a platform

Facebook as an Intranet

Identity? Facebook Connect!It’s the social graph that counts!

AND HAVE A 400% INCREASE IN ROISpend your budget on different media

Being girl

Procter & Gamble's Being Girl community is an online community targeted at young girls. P&G was able to use this community to market feminine hygiene products in a subtle way to an audience that doesn't want to talk about them. What's very interesting to note is that P&G found community building to be four times more effective than traditional advertising.

USE THE CLOUDDon’t let the network effect kill you

Facebook helped Animoto, AWS saved AnimotoN

umbe

r of E

C2 In

stan

ces

4/12/2008

Launch of Facebook modification.

Amazon EC2 easily scaled up and down to handle additional

traffic

Peak of 5000 instances

4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/20084/17/20084/13/2008

Steady state of ~40 instances

IT STARTS WITH A RELATIONSHIPNetwork effects

Ford

• 100 Fiestas• 37% of Generation Y• 25% marketing spend

on social media• No Government loan

Recession case• 99 cents• Got coverage on Geardiary,

Gizmodo, Engadget, TechCrunch, CNET, Mashable and many more big blogs

• Result:– Broke site traffic record by five

times– All time revenue record– Facebook and Twitter traffic

skyrocketed– In four days 7000 cases

BECOME AN INTERNET MEMEShowcase the strengths of your product

Blendtec

BlendTec increased its sales by 20% by running the often humorous "Will it Blend" Videos on YouTube, blending everything from an iPhone to a sneaker.

KEEP IN MIND:Nice examples, but what can I do?

EVERYTHING YOU DO SHOULD AT LEAST CREATE THE BEGINNING OF A RELATIONSHIP

When you are in Social Media

YOU SHOULD HAVE STARTED 6 MONTHS AGO

If you want to have the same success with social media right now

JUST LIKE THE GOLD RUSH, THIS IS GOING TO END…WHAT ARE YOU WAITING FOR?

It’s important to start right now

Rick Mans

rick.mans@capgemini.com+31 6 512 10 144

http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans