What You Don’t Know Will Kill You:Competitive Analysis

Kapono Curry

Problem

What Can You Learn?

•Size•Location•Relationships•Products•Customers

How can I find this information?*

• Industry – IBISWorld• Market Sector – Mintel Oxygen• Company – Hoover’s• Competitors’ Funding – TechCrunch• Academic Research – LexisNexis• General News – Google• Trade Associations

* Like an Academic

How can I find this information?*

• Consumer products – Amazon Customer Reviews

• Service Businesses – BBB Reviews• Salespeople• eBay Completed Listings• Apps – Google Play, iTunes Store

* Like a blue-pants research ninja

Why Does Anyone Care?

• Entrepreneurs

• Don’t waste your time

• Leverage the mistakes of others

• Partners

• Gives you credibility

• Willing to partner

• Investors

• Gives you credibility

• Double Check

Closing Remarks