What You Need to Know About SEO

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Parris Wells Social Media Copywriter

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“But let’s pretend there was a secret set of rules. Ten things that everyone said you absolutely HAD to do. Would you do them? Would you really? Would you voluntarily follow the exact same template that everyone else was using so that you had zero chance of standing out? If you would, you’re a moron.”

-Lisa Barone Outspoken Media

• The SOSTAC SEO planning model • Social Media

• Why do I need it? • What should I post to each

platform? • Blogging: the basics • Measuring progress

S

Situation

O

Objectives

S

Strategy

T

Tactics

A

Actions

C

Control

Situation Where are you NOW?

Determine your current

site performance.

How much search

engine traffic are you

currently getting?

Which keywords

have the best conversion

rates?

Where do you stand

among your competition?

Objectives Are your objectives

SMART?

Specific Measured Actions Realistic Time

SMART Specific: Are your goals clear and

specific? Measured: Can your goals be

measured? Actions: What actions will make

these goals happen? Realistic: Are your goals actually

achievable?

Strategy How will you achieve

your goals?

Social Media

The Major Platforms:

acebook

Facebook has over 1.26 billion users. More than 7.5 million websites have a Facebook “like” or “share” button. Average amount of time spent on Facebook per visit: 20 min.

76% of Facebook users log in at least once a day.

Type of Content: • Pictures • Infographics (small) • Blog links • Videos • Host a contest Old Spice Allstate: Mayhem

Engagement Tip: Talk to your followers. If someone comments on your status or posts to your page, respond.

Twitter

Since Twitter launched, there have been over 163 billion tweets. There are more than 500 million Twitter profiles and 140 million in the US alone. 69% of follows on Twitter are suggested by friends.

Twitter users send 175 million tweets per day.

Twitter

Type of Content: • Facts • User tips • Customer quotes • Curated Content: See our blog for more Engagement Tip: If a follower tweets you, tweet them back. If your followers retweet you, thank them. Don’t be afraid to engage with Twitter users who don’t follow you. If you tweet an article, mention the author.

interest

Type of Content: • Infographics • Product images • Blog links (only if there is an associated

image) • Pictures from company events

Engagement Tip: Do not just upload pins. Pin from customers, pin from the home page; ensure you change the pin description and give credit where credit is due.

Adobe

Linked

Type of Content: • Blog links • Pictures • Curated links

Engagement Tip: Just like on Facebook, respond to individual comments. Fill out AS MUCH of the LinkedIn profile as possible.

Google+

Type of Content: • Videos • Pictures • Blog links • Curated content

Engagement Tip: Join as many groups as possible that are related to your business. Participate in group discussions and don’t be shy about liking and commenting on people’s shares.

Blogging The most IMPORTANT SEO practice your business can implement.

Blogging

Popular Blogging Platforms: • WordPress • Tumblr

My choice is WordPress.

Why? • More posting options • Optimized for longer blogs • More professional aesthetic

• More template options

Benefits of Blogging: • Establish confidence with your customer • Become more sharable • Gain new interest insights • Become more discoverable

Blogging

Blogging Statistics: 1. A consistent blog generates 55% more traffic to your website 2. B2B companies who maintain an active blog produce 67%

more leads 3. Only 19% of B2B companies don’t use a blog.

For more information on the benefits of blogging click here

Blogging

How will Blogging help my SEO? • Connect your company website with

WordPress blog • If you’re using WordPress, use the tags

feature • Hyperlink to any onsite pages from your

blog • Generates interest from individuals

outside your typical audience • Custom link URL

Blogging

What do I blog? • Refer back to SOSTAC

• Anything within business scope • Steer clear from promotional blog posts

Engagement tip: Post your blog link (with description) to your Twitter, Facebook, LinkedIn, and Google+ profiles. Also suggest to post your link (with description) in your Google+ groups.

Tactics How will you execute

this plan?

Scheduling Posts

Scheduling Platforms: • HootSuite • TweetDeck • Buffer • Social Bro

Actions Who is in charge and

when should it get done?

Control Measure and monitor to

see if you get there!

Measuring Tools

What does it measure? • Global Rank • Visitor Engagement • Audience Demographics • Keywords • Search Traffic • Backlinks

Measuring Tools

What does it do? • Location listings • Identifies missing listings • Provides listing score

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