what you need to know about penguin 3.0
TRANSCRIPT
What You need to Know About Penguin 3.0
Google’s search engine algorithms are a closely guarded secret. Nobody knows exactly how they
work or what they do, and that’s not an accident. Because Google is worried about potential
abuse of its search system, it doesn’t make its exact mechanisms available to the public.
However, SEO experts have been able to work out a set of optimization best practices that work
for sites looking to improve their rank. Following these guidelines, an SEO pro can help boost
your site to higher visibility.
These best practices must shift with Google’s priorities. Since Penguin 3.0 is the latest round of
updates from Google, it’s important that SEO strategies change to match.
Penguin 3.0 is the first update in a while from Google. And while it doesn’t make too many
massive changes, it contains enough small modifications to trip up existing search priority
protocols. The new algorithms are designed to further punish low-quality backlinks (such as
those generated by cheap backlink creation
service) and to highlight sites offering high-
quality content to visitors. The only way to
fix a Penguin 3.0 penalty is to fix your
backlinks; an SEO expert can help you with
figuring out which are bad, which are good,
and how to remove or update the offending
links.
It’s a bit more complicated than polishing up
bad links. Removing links, though good for
the long run, may still result in a reduction in
traffic even after Google removes any lingering penalties. Thus, the main way of succeeding
with Penguin is cleaning up your bad links while simultaneously revamping your content and
building new, healthy links. When all of these things are done in unison, your site will see better
search performance and will be far less likely to garner a Google infraction.
For more information or questions about Penguin 3.0 and/or about SEO please contact us at
(888) 523.2926 or visit www.LadSolutions.com.