what you need to know today to position your … · session 1 : june 13, 2017 what you need to know...
TRANSCRIPT
![Page 1: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/1.jpg)
NEWS MEDIA ALLIANCE SUMMER WEBINAR SERIES 1
Monetizing with High Integrity Metrics – Changes in AAM Reporting
and What You Need to Seize the Opportunity
WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW
SESSION 1 : JUNE 13, 2017
• Dan Schaub, Corporate Director of Audience Development McClatchy
• Shannon Wagner, President of Account Service, NSA media
• Kevin Rehberg, AAM Director of Client Development
• Moderator: John P. Murray, VP Audience Development NEWS MEDIA ALLIANCE
![Page 2: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/2.jpg)
SESSION 1 : JUNE 13, 2017
WELCOME.
AAM and the News Media Alliance are working together on a summer webinar series to help publishers understand how AAM’s new solutions can help position your AAM-verified products with advertisers.
The Series is titled:
Monetizing with High Integrity Metrics – Changes in AAM Reporting and What You Need to Seize the Opportunity
The strategy is to recruit leaders from around the industry to address the issues facing publishers and share success stories of what they can do to can stand out with advertisers.
There are fundamental changes underway at the Alliance for Audited Media, and this series is designed to help members understand and optimize AAM’s marketing tools and data to better position their audiences and portfolio of products with advertisers.
Today’s Session…
NEWS MEDIA ALLIANCE SUMMER WEBINAR SERIES 1
Monetizing with High Integrity Metrics – Changes in AAM Reporting
and What You Need to Seize the Opportunity
![Page 3: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/3.jpg)
SESSION 1 : JUNE 13, 2017
WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR
PRODUCTS FOR TOMORROW - AAM BRAND VIEW
Session 1:
Dan Schaub, McClatchy’s corporate director of audience development, who will describe the needs and opportunities behind the change to Brand View.
Shannon Wagner, NSA Media’s president of account service, who will explain how buyers use AAM data in their decisions and what will catch their attention
Kevin Rehberg, AAM’s director of client development, who will share tips from publishers who’ve been through the process to help you develop an all-star Brand
WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW.
![Page 4: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/4.jpg)
Dan SchaubCorporate Director of Audience Development
Audience Innovations and
the Way Forward
![Page 5: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/5.jpg)
Today’s Topics
• Transition from Circulation to Relationships
• Telling your Story
• Connecting Buyers and Sellers
• Protecting the Buyers’ Investment
![Page 6: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/6.jpg)
Modern Day Media Company
A Rich History – Newspaper Circulation
• Superior Brand Recognition
• Deep Community Roots
• Trust and Reverence
![Page 7: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/7.jpg)
Modern Day Media Company
Transformation - Media Company and Audience
• Trusted Content Providers
• Multiple Product on Multiple Platforms
• Extended Reach – Mass and Targeted
![Page 8: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/8.jpg)
Modern Day Media Company
Leveraging Deep Connection - Relationships
• Real People Real Connection
• Local Business to Business Connections
• Local Business to Consumer Connections
Photo: Raj Verma
![Page 9: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/9.jpg)
Building Relationships
CustomerDatabase
HHLD Data
Digital Sub
Pltfrm
Marketing, Research,Business Analytics
Tools
Public Records
Demo Data
Append
Digital Ad
Pltfrm
Website
Usage
Print Sub Data
MarketingCommunications
(e.g. subscription acquisition, advertising campaigns)
![Page 10: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/10.jpg)
Building Relationships
MVP Subscribers
Digital-only Subscribers
Sunday Select Opt-in
Website Users
High Ad-Value Customers
Video Viewers
Facebook Likes
Contest Entrants
Newsletter Recipients
Press Club Members
Relationships +Demographics + Behaviors
Newspaper Subscribers
Household Income
Homeownership
Employment Status
Educational Achievement
Children in the Home
![Page 11: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/11.jpg)
Filling in the Relationship Gap
Known Consumers:Active print/digital subs and Former subs
Anonymous Consumers:Online users not registered or linked to our databases
![Page 12: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/12.jpg)
Building Relationships
Known Consumers:Active print/digital subs and Former subs
Known Prospects:Users processed through ARD gateway are profiled by demos and usage behavior, shaping specific targeting recommendations
![Page 13: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/13.jpg)
The Bull’s-eye - Relationships
Relationships:
Making it Personal
![Page 14: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/14.jpg)
Buyer + Seller Collaboration = Transformation
• Recognized need for more frequent data across news media channels
• AAM collaborated with buyers and publishers to create solutions
• Brand View delivers a new solution for news media companies
Consolidated Media Reports
Quarterly Reporting
Media Intelligence Center Open Access & Data Distribution
AAM Brand View
![Page 15: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/15.jpg)
The Importance ofAudited Media
![Page 16: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/16.jpg)
We are part of Blackstreet Capital Holdings
• Based in Downers Grove, IL
• Manage media for the nation’s largest brands and retailers
![Page 17: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/17.jpg)
Loca
l Med
ia C
han
nel
s Experts in Strategic, Location Based Media
Print Digital
Integrated Media Planning
![Page 18: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/18.jpg)
NSA
Med
iaLocal Media Agency
Print & Digital Channels
Evolving as the local media landscape changes
Retail based clienteleRobust circular programs
Budget challenged
![Page 19: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/19.jpg)
Manage over 200 ZIP Code level footprints
Place 700,000+ insertion orders per year
Details on 10,000+ vendors in our database
Utilize over 5,000 newspapers/shared mail vendors regularly
Analyze over 25,000 retail locations per year
Distribute in over 36,000 ZIPs
Audit 100,000+ vendor invoices year
We deliver high-volume media execution with absolute precision
Spee
d &
Sca
le
![Page 20: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/20.jpg)
Ven
do
r In
fo
Details on thousands of media vendors, all at our fingertips
VI tool provides access to our database of over 10,000 media vendors (Newspaper/Shared Mail/Digital)
A dedicated team focused on the up-to-date circulation and product data
![Page 21: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/21.jpg)
Qu
anti
ty M
anag
emen
t
Vendor reviews insertion order quantity
NSA Media investigates vendor modifications
Implement changes with Client approval
Circulation is verified & updated upon Audience Views release
Communicate updates to print vendor partners
Investigate modifications
Implement changes with Client approval
Compare Audience Views to the Annual Audit
Significant deltas are investigated & updated
Ongoing Process Quarterly Update Annual Update
![Page 22: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/22.jpg)
AAM provides a reliable source of data that NSA and our clients trust
Evolving marketplace requires diligence in managing quantities
Non-Audited publications cause credibility concern
Budget management requires accurate quantities
ROI evaluation dependent on providing the correct data
Key to proving that the print industry is still incredibly effective for our clients
Audited Media is Critical to our Clients
Au
dit
ed M
edia
![Page 23: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/23.jpg)
Kevin RehbergDirector,
Client Development
Alliance for Audited Media
AAM Brand View Basics
![Page 24: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/24.jpg)
Almost all news media advertising is bought through the sources
in AAM’s data distribution network
AAM Industry Partners
AAM Proprietary
Feeds
AAM Channels
Integrated into media buyers’
internal systems
Accessed in other industry sources
Heavily used in AAM’s
channels
• Media Intelligence Center
• AAM Brand View
YOUR AAM DATA IS:
![Page 25: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/25.jpg)
AAMPLIFY your Media Intelligence Center profile
AAM Brand View: Voice. Value. Visibility.
Newsletters
Social media
Website
Affiliated publications
Readership
![Page 26: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/26.jpg)
AAM Brand View
Voice: Customize with your
own images and text
Value: New interface, no
additional charge
Visibility: Discoverable via
AAM, sharable via unique link
![Page 27: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/27.jpg)
New AAM
interface
available for no
additional
charge
AAM BRAND VIEW FEATURES
![Page 28: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/28.jpg)
Customize with
videos, images
and more
AAM BRAND VIEW FEATURES
![Page 29: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/29.jpg)
Show your
portfolio of
verified media
channels
AAM BRAND VIEW FEATURES
![Page 30: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/30.jpg)
Integrates
seamlessly with
AAM-verified data
AAM BRAND VIEW FEATURES
![Page 31: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/31.jpg)
Shareable link
to view outside
of AAM
AAM BRAND VIEW FEATURES
![Page 32: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/32.jpg)
AAM BRAND VIEW FEATURES
Add contact
information and
other unique
messaging
![Page 33: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/33.jpg)
Show on any
device with
responsive design
AAM BRAND VIEW FEATURES
![Page 34: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/34.jpg)
What’s Needed to Get Started with AAM Brand View?
Logo
Publication description (e.g. boilerplate)
Link to media kit (optional)
3 promotional images for overview page
3 promotional images for audience page
Additional images, descriptions for additional verified channels (web, social, etc)
Collaborate with your marketing and sales teams to plan your profile
Email [email protected] with questions
![Page 35: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/35.jpg)
NEWS MEDIA ALLIANCE WEBINAR:
WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW
QUESTIONS?
• Dan Schaub, Corporate Director of Audience Development McClatchy
• Shannon Wagner, President of Account Service, NSA media
• Kevin Rehberg, AAM Director of Client Development
• Moderator: John P. Murray, VP Audience Development NEWS MEDIA ALLIANCE
![Page 36: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/36.jpg)
NEWS MEDIA ALLIANCE WEBINAR SERIES:
Monetizing with High Integrity Metrics –
Changes in AAM Reporting and What You
Need to Seize the Opportunity
Next Session in this Series:
AAM’s Brand view: Preparing for Launch - July 22nd
![Page 37: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/37.jpg)
NMA’s 2017 Summer Webinar Series :
Raising the Bar in Acquiring and Retaining Audience
Thursday June 22nd 2 PMRegistration Opens
Tomorrow!
![Page 38: WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR … · SESSION 1 : JUNE 13, 2017 WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW Session 1: Dan Schaub,](https://reader033.vdocuments.net/reader033/viewer/2022050501/5f937197c609ce4bf446953f/html5/thumbnails/38.jpg)
NEWS MEDIA ALLIANCE WEBINAR:
WHAT YOU NEED TO KNOW TODAY TO POSITION YOUR PRODUCTS FOR TOMORROW - AAM BRAND VIEW
THANK YOU!
• Dan Schaub, Corporate Director of Audience Development McClatchy
• Shannon Wagner, President of Account Service, NSA media
• Kevin Rehberg, AAM Director of Client Development
• Moderator: John P. Murray, VP Audience Development NEWS MEDIA ALLIANCE