what’s functional today?...source: functional food & beverage and supplements 2020, the...

What’s Functional Today? Cognitive Health 57% 52% 35% 26% GEN Z MILLENNIALS GEN X BOOMERS Source: Functional Food & Beverage and Supplements 2020, The Hartman Group, Inc. 40% of consumers say they are actively managing their cognitive health or performance* Actively Managing Cognitive Health Today, we are witnessing the emergence of a universe of cognitive beneﬁts that span life stages with corresponding interest among consumers. Traditionally, they were a focus for aging consumers as they confronted changes in cognitive function. In recent years, younger generations have embraced cognitive health solutions and are now more likely than older consumers to be actively managing cognitive function. Their desire for mental clarity and focus is connected to the fragmented rhythms of life today and their mental and emotional health. *Currently managing brain cognition/mental acuity using a wide range of solutions, including supplements, functional foods or beverages, prescription drugs, OTC products and/or exercise www.hartman-group.com © 2020 The Hartman Group, Inc.

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Page 1: What’s Functional Today?...Source: Functional Food & Beverage and Supplements 2020, The Hartman Group, Inc. 40% of consumers say they are actively managing their cognitive health

What’s Functional Today? Cognitive Health

57%

52%

35%

26%

GEN Z

MILLENNIALS

GEN X

BOOMERS

Source: Functional Food & Beverage and Supplements 2020, The Hartman Group, Inc.

40% of consumers say they are actively managing their

cognitive health or performance*

Actively Managing Cognitive Health

Today, we are witnessing the emergence of a universe of cognitive bene�ts that span life stages with corresponding interest among consumers. Traditionally, they were a focus for aging consumers as they confronted changes in cognitive function. In recent years, younger generations have embraced cognitive health solutions and are now more likely than older consumers to be actively managing cognitive function.Their desire for mental clarity and focus is connected to the fragmented rhythms of life today and their mental and emotional health.

*Currently managing brain cognition/mental acuity using a wide range of solutions, including supplements, functional foods or beverages, prescription drugs, OTC products and/or exercise

www.hartman-group.com

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