what’s ahead in knowledge-land ? jc spender lund, esade

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what’s ahead in Knowledge-Land ? JC Spender Lund, ESADE

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Page 1: What’s ahead in Knowledge-Land ? JC Spender Lund, ESADE

what’s ahead in Knowledge-Land ?

JC SpenderLund, ESADE

Page 2: What’s ahead in Knowledge-Land ? JC Spender Lund, ESADE

6th IFKAD 2011 2

my agenda

• the future is what we make

• KM came from ?

• search for dynamism, innovation

• human agency - values, ethics

• methodology, complementarity

• KM’s potentially radical contribution

• 9 slides

18-Jun-2011

Page 3: What’s ahead in Knowledge-Land ? JC Spender Lund, ESADE

6th IFKAD 2011 3

KM - its past & present

• Larry Prusak - IT, globalization, economics of knowledge

• Jay Liebowitz - KM (IT) and the info-management future

• Leif Edvinsson IC - accounting, the IC metrics future

• knowledge flows - making system work better (K-plumbing)– firm, industry, region, nation, individual

• Goran Roos - situational, K differentials, Veblen (1904)

• Nonaka & Takeuchi 1995 - (a) tacit K, (b) K-generation

18-Jun-2011

Page 4: What’s ahead in Knowledge-Land ? JC Spender Lund, ESADE

6th IFKAD 2011 4

K-generation

18-Jun-2011

human work-effort

Page 5: What’s ahead in Knowledge-Land ? JC Spender Lund, ESADE

6th IFKAD 2011 5

double spiral - non-zero costs - non-equilibrium human agency

18-Jun-2011

making a differencein the world

Page 6: What’s ahead in Knowledge-Land ? JC Spender Lund, ESADE

6th IFKAD 2011 6

research decision 1 - level of analysis

• individual• group, team• firm• region• industry• nation• inter-nation• global• ….

18-Jun-2011

if dynamic, time-full, open ….where is the relevant agency?

if static, equilibrium, deterministic, friction-less, time-less …

Page 7: What’s ahead in Knowledge-Land ? JC Spender Lund, ESADE

6th IFKAD 2011 7

research decision 2 - methodology

• causal models• ‘etic’ (observer’s view) and ‘emic’ (insider’s lived view)• how do we live through the day ?

18-Jun-2011

A

g(C,f(A,B))B

f(A,B)

C

Page 8: What’s ahead in Knowledge-Land ? JC Spender Lund, ESADE

6th IFKAD 2011 8

innovation as agentic response to action under constraints

• historical - surfacing variables and actor’s logic

• ‘framing’ agentic actor’s opportunity space

• business model = language

18-Jun-2011

technological advance

competitor’smarketing

labor market

governmentstandards

funding

entrepreneur’s moral/ethics

Page 9: What’s ahead in Knowledge-Land ? JC Spender Lund, ESADE

6th IFKAD 2011 9

KM community of projects1 - knowledge-asset as a measurable cause of action

IT, knowledge plumbing, collect, store, deliver

2 - knowledge-absences ?human responses as agentic practicetacit as non-cognitivetwo complementary methodologies

3 - KM research projects vary - etic/emic

4 - IT, globalization, K-economics

18-Jun-2011