what’s happening? let’s go! learning how to use twitter & tweetmyjobs for recruiting latest:...
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Twitter – just what the heck is it? Twitter for recruiting Overview of TweetMyJOBS What is the framework for today?TRANSCRIPT
What’s happening?
Let’s go!
Learning how to use Twitter & TweetMyJOBS for Recruiting
Latest: TTRA
Gary Zukowski, Founder, TweetMyJOBS.comApril 8, 2010
Gary Zukowski
• Charlotte since 1996• 21 years of technology and business
experience• Started IT consulting firm EasySoft Solutions
in 1996• Founded TweetMyJOBS in March/2009
• Twitter – just what the heck is it?• Twitter for recruiting• Overview of TweetMyJOBS
What is the framework for today?
Just What is Twitter?
What’s Happening?
•Micro-blogging platform•One-to-many communication•Instant messaging•Social Networking•Rapid growth•Real time search – Twitter, Google, Bing
Why would I want to use Twitter?"The Internet? We are not interested in it."
- Bill Gates, 1993
"There is no reason anyone would want a computer in their home." - Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
“The Telephone? An amazing invention, but who would ever want to use one?”
- Rutherford B. Hayes on the telephone, patented on 7 March 1876
“We don't like their sound, and guitar music is on the way out." - Decca Recording Co. rejecting the Beatles,1962
Social Media is following the same growth curve that the Internet did in the ’90s
How are They Doing?
How are They Doing?
Who’s using Twitter?
• 18-34 year olds 44%• 35-49 year olds 28%• 13-17 year olds 10%
• $30-$60K 28%• $60-$100K 27%• > $100K 25%
Source: Quantcast.com – 10/09
How Do I Use it for Recruiting
• Monitor• Listening tools (TweetDeck, Tweetie, UberTwitter)
TweetDeck
Tweetie
How Do I Use it for Recruiting
• Monitor• Listening tools (TweetDeck, Tweetie, UberTwitter)
• Engage• Share, participate, answer questions
How Do I Use it for Recruiting
• Monitor• Listening tools (TweetDeck, Tweetie, UberTwitter)
• Engage• Share, participate, answer questions
• Follow (lists and people)
How Do I Use it for Recruiting
• Monitor• Listening tools (TweetDeck, Tweetie, UberTwitter)
• Engage• Share, participate, answer questions
• Follow (lists and people)• Brand yourself
• Background/profile• Post Jobs
• Connect
So Where Does TweetMyJOBS Come In?
So Where Does TweetMyJOBS Come In?
• Founded 3/2009• Largest Twitter job board in the world• Connects job seekers to employers, instantly
& mobile• 8,800+ vertical job channels• Job tweet branding capability• Job post management on Twitter
(add/delete/retweet)• Resume tweeting
TweetMyJOBS is Growing…
… and Growing
What are the results so far?
• 30,000 to 50,000 job tweets per day• 1.4 Million Job Tweets last 30 days• 230,000+ visits last month• 170,000 job clickthroughs/week• 180,000 followers• 1,800 registered companies• Success Stories
Who is using TweetMyJOBS?
Most Industries are Covered
500 jobs
500 Tweets!
@Sonyjobs
Life without TweetMyJOBS
What’s the Big Deal? Before…
500 jobs @Sonyjobs USA > NC>
Charlotte > Sales
Life with TweetMyJOBS
UK > London >Retail
8,800+ Job Channels = TARGETED job tweets
What’s the Big Deal? After...
Link to People in Your Network
Logo
Customizable hashtags forincreased visibilityon Twitter
Jobs also arrive on Smartphones…
We can automatically build followers for Recruiters
Tweet gets retweeted from TMJ Account
Links back to TMJ, ATS, or Corp Career Site
Recruiter Twitter account is promoted
TweetMyJOBS Tweetmap• Full Google Maps
Functionality• Only for subscribing
customers• Jobseeker can filter by
job type
You can even have your own branded map
You Can Tweet your Resume
http://www.twitter.com/tweetmyresume
Public Profile has it all
Summary
• Build your Brand• Become an “expert”• Pay it forward• Twitter is an Augmentation, not a
replacement• Use TweetMyJOBS for targeted posting
The Brady Bunch had six children.
Who was the 7th child on the show?
Last Chance for a Prize
Cousin Oliver
Joined the cast in the fifth and FINAL season
Personal Branding
How to Set Yourself Apart
The Brand “YOU”
Tom Peters – The brand “YOU” 50Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Dan Shawbel – Me 2.0Build a Powerful Brand to Achieve Career Success
Brand Management is VERY IMPORTANT to Corporations
Why shouldn’t we think the same way?
$3.40
Differentiated Brands can Charge a Premium
$.99
Miley Oprah Obama
Madonna BradJackParis
Media has made these personal brands household names
Branding is no longer just for the rich and famous
Why?
• Social Media has leveled the playing field• Everybody can have a brand for $0
You ARE being “Googled”
• 72% of companies plan to invest more in recruiting through social media
• 80% of companies are planning on using social networks to find candidates
• 50% of corporate recruiters plan to spend less time on job boards
• 42% of recruiters and HR pros use Twitter• 66% have hired a candidates via a social network
Source: Jobvite, May 2009 Social Recruitment Survey
Benefits of a Personal Brand
• Offers a strategic framework for managing your career
• Creates differentiation • Increases your visibility • Helps you achieve your goals • Allows you to pick and choose jobs and
assignments
So How Do I Do This?
• The Three C’s of Branding• Clarity, Consistency, Constancy
• The Ultimate Social Media Checklist for Job Hunters – by Mark, Feb. 3, 2010http://www.stumbleupon.com/su/1tKOfe/applicant.com/the-ultimate-social-media-checklist-for-job-hunters/
Social Media Checklist - LinkedIn
• Update your profile using your resume as a guide.
• Supply a professional photograph.• Build your network through your address
book, schools, and former employers.• Seek out (and give) recommendations.• Take the necessary steps to complete your
profile to 100%.
Social Media Checklist - Facebook
• Organize your Facebook privacy settings to ensure that professional contacts see only professional information, OR
• Set up a fan page for your professional services• Streamline your facebook applications and groups
—not only to clean up your online image, but also to help you focus on professional endeavors. Mafia Wars will not help you find a (real) job.
Social Media Checklist - Twitter
• Use your own name for your handle• Get a custom background. Use face-shot for
avatar• Follow Twitter lists
• @JobHuntOrg, @AlisonDoyle, @CincyRecruiter• Follow people in your field• Pay it forward• Use Tweetdeck or like product
“When you’re finished changing, you’re finished”
- Ben Franklin