July 28, 2014DigiDay – What’s 'in-store’ for retail. 1375 Peachtree St NE, Suite 315N, ATL 30309 / 404 461 9025 / hugeinc.com

What’s 'in-store'for retail.

Digiday Retail Summit

July 28, 2014

Derek FridmanGroup Creative Director, Huge.

@hellofridman

We believe.

Great things happen to your business and brand when you put the user

first.

We create.

Ecosystems & experiences that engage customers and deliver value.

We love to build things.

Digital in retail.

Digital in retail:

State of the union.

The commerce landscape has been evolving at a fast pace.

Consumers are more savvy, have more choice, and have higher expectations.

Therefore we have to continually evolve our strategy to keep pace

with these changes.

Always one step ahead.

In-store experiences are falling short of expectations.

Effective in-store technology is woefully lagging in retail environments.

Kiosks.

Kiosks.

What’s a world-class or aspiring world-class retailer to do?

To keep their retail businesses relevant, retailers must…

1. Modernize their footprints.2. Differentiate their experience.3. Blend the physical & digital.

Digital in retail:

The opportunity.

In order to successfully deliver in-store digital, you must first look

at the bigger picture.

Successfully blending both online and offline interactions is key.

Examples.

Examples:

Lowe’s.

Examples:

SportChek/FGL.

80,000 square feet of retail space.

By the numbers.

250Computers.

407Displays.

80Tablets.

SportChek:

User experience.

SportChek:

Pre-visualization.

SportChek:

Design.

SportChek:

Installation.

Examples:

Swoosh iD.

Take commerce to the people.

Examples:

Gucci.

What’s next?

Next up.

1. Aware.2. Instant.3. Invisible.

Key takeaways…

1. Modernize the footprint.2. Differentiate the experience.3. Blend the physical & digital.

Questions?

July 28, 2014DigiDay – What’s 'in-store’ for retail. 1375 Peachtree St NE, Suite 315N, ATL 30309 / 404 461 9025 / hugeinc.com