what's new in global ecommerce in september 2014
DESCRIPTION
This month reports on good numbers across the board. The international countries’ ecommerce is in bloom and constantly on the rise but this also brings new demands, such as mobile friendly websites and more options for delivery. Russia’s main search engine, Yandex, is a good example of showing adaption where a new feature has launched due to popular demand and high search volume for domestic services. For this and more interesting updates in our markets, have a look at this month’s slides.TRANSCRIPT
![Page 1: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/1.jpg)
© Search Laboratory Ltd 2014. All rights reserved.
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MULTILINGUAL
UPDATESSeptember - 2014
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© Search Laboratory Ltd 2014. All rights reserved.
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CHINA
![Page 3: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/3.jpg)
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CHINESE ONLINE APPAREL
MARKET TO HIT $100
BILLION IN 2014. The online apparel
market accounted for 23% of the total online
shopping.
SOURCE China Internet Watch
![Page 4: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/4.jpg)
© Search Laboratory Ltd 2014. All rights reserved.
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DENMARK
![Page 5: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/5.jpg)
© Search Laboratory Ltd 2014. All rights reserved.
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MOBILE AD SPENDING
MORE THAN DOUBLES. Danish
advertisers are expected to invest almost $270
million in paid media across mobile devices this
year.
SOURCE e-Marketer
![Page 6: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/6.jpg)
© Search Laboratory Ltd 2014. All rights reserved.
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FINLAND
![Page 7: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/7.jpg)
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FACEBOOK IS BY FAR THE
MOST POPULAR SOCIAL
NETWORK. 82% of internet users in
Finland visit the site daily while only 5% use Twitter.
SOURCE e-Marketer
![Page 8: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/8.jpg)
© Search Laboratory Ltd 2014. All rights reserved.
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FRANCE
![Page 9: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/9.jpg)
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B2C ECOMMERCE SALES
REACHED €13.3 BILLION This is a 10.5% gain compared with the same time
period last year.
SOURCE e-Marketer
![Page 10: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/10.jpg)
© Search Laboratory Ltd 2014. All rights reserved.
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GERMANY
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© Search Laboratory Ltd 2014. All rights reserved.
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GUTEFRAGE.NET ACTS AS
THE GERMAN EQUIVALENT
TO QUORA. It’s also the most visited site
via mobile.
SOURCE de.statista.com
![Page 12: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/12.jpg)
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ITALY
![Page 13: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/13.jpg)
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WWF LAUNCH SHOCK PR
CAMPAIGN. Realistic life size model of a
dead rhinoceros has been placed in one of the
busiest squares in Milan using #Chièstato
(#Whodidit)
SOURCE www.milanotoday.it/cultura/rinoceronte-cadorna-foto.html
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NETHERLANDS
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THE ONLINE MARKET
MAKES UP FOR 18% OF ALL
EXPENSES. The increase of tablet use to
shop online has increased from 8% to 10%.
SOURCE Thuiswinkel Waarborg
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NORWAY
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ONE THIRD OF INTERNET
USERS PURCHASE
THROUGH INTERNATIONAL
SITES. The majority still chose domestic sites
for digital purchasing.
SOURCE e-Marketer
![Page 18: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/18.jpg)
© Search Laboratory Ltd 2014. All rights reserved.
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RUSSIA
![Page 19: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/19.jpg)
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YANDEX.MASTERS HAS
LAUNCHED. This service replicates
Google Helpouts but the services promoted, such
as labour work, are primarily based offline.
SOURCE Company Yandex
![Page 20: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/20.jpg)
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‘PAYMENT WIZARD’ IS
CURRENTLY BEING
TESTED. It’s a payment service which
allows you to pay directly on the SERPs.
SOURCE Company Yandex
![Page 21: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/21.jpg)
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SPAIN
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ECOMMERCE IS UP BY
22.5% IN 2014. Last year B2C
transactions reached €14.4 billion for the whole of
2013
SOURCE abc.es
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20.7 MILLION PEOPLE USE
THE INTERNET DAILY.93.5% of internet users are considered frequent
users.
SOURCE abc.es
![Page 24: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/24.jpg)
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SWEDEN
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LOW CONVERSION RATE IF
YOUR WEBSITE ISN’T
MOBILE FRIENDLY. 50% of online
users research on mobile device but only 11%
actually convert.
SOURCE Internetworld
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MORE DELIVERY OPTIONS
ARE REQUESTED. With ecommerce
expanding and more people buying online, the
demand for different delivery options is growing.
SOURCE Internetworld
![Page 27: What's New in Global Ecommerce in September 2014](https://reader033.vdocuments.net/reader033/viewer/2022052908/55945a281a28ab58728b4604/html5/thumbnails/27.jpg)
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