What’’s New iin Motivated

Seller MMarketing

What’’s New in Motivated Sellerr

MarketingStick to the FundamentalsDollars Per LeadLead Service ProvidersGoogle AdsFacebook AdvertisingList Targeting on Steroids (PropStream)

TThe Fundamentals

Best Quality (Gold): Intent TrafficGood Quality (Silver): Direct Response AdvertisingDecent Quality (Bronze): List Targeting

TThe FundamentalsUpdate your Lead Generation Log once per month!

Follow Up (Phone/Text)

Improve Your Credibility

When the going gets tough, the tough get marketing

DDollars Per LeadAverage Deal Profit = $20,000Quality Leads to Closed Deal = 10Value of Every Quality Lead = $2,000Treat every Quality Lead like it is worth $2,000; because it is!

LLead Service ProvidersNeedtoSellMyHouseFast (Amir’s Leads)

Very high quality, very LOW volumeRolling out “Per City” in some areas

FastHomeOfferQuality is decent, cost can be high in some areas.

zBuyerGreat for beginners to practice.

ExpertHomeOffersIt’s free to sign up for notifications

GGoogle Ads SearchAutomatic Account Changes

Account Settings >> Ad Suggestions >> OFFClick Bombing

ePartner: Tools >> Website IP LogGoogle: Settings >> Addl Settings >> IP Exclusions

Average Daily Budget vs Max DailyDynamic Search Campaigns (vs Standard)

Poor results in current tests

TThe Rise of AIThe Rise of Artificial Intelligence Targeting

Lower cost Direct Response AdvertisingMUCH, much cheaper per click MUCH more traffic for the same amount of moneyReaches our audience earlier in the customer decision progressionCreates more traffic to remarket toMore conversions allows for cost per conversion bidding

TThe Rise of A.I.Similar To / Look-a-Like

Website Visitors Facebook Page EngagersCustomer List

GGoogle Ads DisplayLargely untapped direct response advertising traffic sourceFraction of the cost per click as searchAds are much easy to create (very similar ad creator tool as Facebook)Bigger reach than Facebook Great alternative to Search in areas with iBuyersReach enough conversions to change to cost per conversion bidding

GGoogle Ads DisplayCampaign Type # 1: Similar To

Customer List (for those with low volume)Website Visitor (for those with high volume)

Campaign Type # 2: KeywordsUse existing list of Search Keywords

Campaign Type # 3: In-Market AudiencesIn early stage testing phase for us

Campaign Type # 4: RemarketingStandard & Gmail version of each CampaignLayer with Demographics & Income Exclusions

FFacebook AdvertisingLook-a-Like Targeting

Look-a-Like Customer ListLook-a-Like Conversions

Remarketing

Supercharged List TTargeting (PropStream)PropStream is the most comprehensive & accurate data aggregator in our industry.Supercharged List Targeting Technique using PropStream

1. Develop List in PropStream to Target2. Blast Email and/or Voicemail (No direct mail, no multiple systems)

Limited window

Supercharged List TTargeting (PropStream)Potential Lists to Target

Off MLS Vacant SFRs owned <1 yearOff MLS Pre-Foreclosure SFRsOff MLS properties with Liens Off MLS BankruptcyOff MLS Divorce

Cash Buyers (for investor buyers)

What’’s New in Motivated Seller

MMarketing SummaryStick to the FundamentalsDollars Per LeadThe Rise of A.I.Supercharged List Targeting (PropStream)

MMktg Small Groups